Amazon Custom lets you offer customers exactly what they want. Customize, personalize, or configure your products to customers' specifications on demand.
Already selling with Amazon? Register for Amazon Custom
Amazon Custom lets customers tailor your products from a list of options or with their own text, images, or logos. Once registered, you can access free Custom features on your listings that let you decide which customizations to offer. Engrave, embroider, bundle, and more to create unique products customers will love.
Each seller creates a unique listing for their customizable product. Products appear in applicable Amazon departments and the Amazon Custom store, where shoppers go to discover customizable offerings.
Offer one or more customization types on a single product, then further tailor your offering with font choices, color selections, and other options.
Customers understand customization takes time. Strengthen your performance metrics by clearly stating your production and delivery times.
Grow your sales while helping customers commemorate important moments or meet specific needs. Set your own prices, and get paid doing what you love.
In addition to customizing products for individual customers, you can also help businesses create branded products or company swag using their logos.
Once your registration is approved, you'll gain access to customization listing tools.
Use Add Products to create a new listing, or to add customizations to any active listing where you're the only seller. You can also edit customizations in bulk once you've created a base ASIN.
For each product, you can use all customization types, customize up to five surfaces with 15 customizations per surface, and include up to 100 options.
Custom listings must be compliant with standard Amazon product listing guidelines, as well as the program terms.
Make sure your products are sold in new condition, and be clear about when you expect products to ship once a customer submits an order.
Help shoppers find and decide to purchase your products by including relevant keywords like "customizable" or "personalized." Also include images that accurately show what products look like after customization.
Once an order is placed, you can access the customization details in Manage Orders or Order Reports.
Customize the product according to the customer's requirements, then ship the finished product.
Customized products must be fulfilled by you using Fulfilled by Merchant tools and services.
Approvals are typically sent within 1 hour to 24 hours via email with links to help get you started. If you're not accepted, you will be notified upon submitting the application.
It is required that you are a Professional seller in order to sell using Amazon Custom, unless you are listing with Handmade.
Yes, we support feeds across all customization types.
You may list custom products in any category in which you are authorized to sell. However, custom products are currently unavailable in media categories and cannot be used on personal computers, laptops, computer towers, tablets or on video consoles. For more information about the restrictions, please refer to the Prohibited seller activities and actions page.
Our current set of features are free, however, as new features come out, charges may apply. Normal Amazon.ca monthly subscription fees and selling fees will still apply while using Amazon Custom. For more information on fees, see the Selling on Amazon Fee Schedule.
Custom products are treated like any other listings at Amazon, so discovery is no different. There is currently a dedicated storefront for custom products, but if you are looking to increase exposure to your products, consider taking advantage of Sponsored Products.
Yes, our image customization feature is a great way for businesses to design a product with their logo.
All customization types (text, image, and options) can be used simultaneously across one product listing. We currently offer 5 surfaces with 10 customizations per surface, and up to 100 options.
You can get started by reviewing the custom help pages in Seller Central or viewing the Introduction to Amazon Custom video in Seller University.
*A Professional selling account is $29.99 a month CAD + selling fees. Learn more
