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Custom software & practical AI

Software built around how your business actually works.

Custom portals, CRMs, ordering and learning platforms, and practical AI for growing businesses in the USA and EU. Replace your spreadsheets and SaaS sprawl with a tool built for you.

Book a free callGet a project estimate
  • You own the code
  • One accountable lead
  • Fixed price or monthly
  • GDPR-ready

Where are you starting from?

Sound familiar?

Outgrown spreadsheets and SaaS?

  • Your data lives in five different tools

    Customers in one app, orders in another, invoices in a third, and a spreadsheet holding it all together.

  • Someone copy-pastes between systems every week

    Hours go into moving the same information from one place to the next, and mistakes creep in.

  • You pay for features nobody uses

    Per-seat SaaS bills keep growing while your team uses a fraction of what each tool does.

  • A key process lives in one person's head

    When they are off, things stall. When they leave, the knowledge leaves with them.

One tool, built around your process

A small custom CRM, client portal or dashboard can replace several subscriptions and the spreadsheet in between. It does what your team needs, nothing more, and you own it.

Custom CRMs and portals

Not sure where the money goes yet? Start with SubTracker’s free SaaS audit (opens in a new tab) to see every subscription you pay for.

Industries we know

Built for businesses like yours

  • Food commerce

    Restaurants, cloud kitchens, food brands and grocery

    • Direct online ordering, so fewer orders pay marketplace commission
    • Menu, inventory and kitchen admin
    • Loyalty and repeat-order flows with WhatsApp or SMS updates
    Software for food commerce

  • Education

    Schools, institutes, training and course businesses

    • Course and learning portals
    • Enrollment, fees and attendance tracking
    • Parent and student portals with certificates
    Software for education

  • Small-business operations

    Service businesses, agencies and field teams

    • Tiny CRMs and quoting or invoicing portals
    • Booking, scheduling and client portals
    • One owned tool in place of three to five SaaS subscriptions
    Software for small-business operations

What we build

Business software and practical AI

Business software

Practical AI

Proof

Products we built and run

We build and run our own software products every day. The same team builds yours.

  • Clairo

    Meeting notes that never turn into action.

    Turns meeting notes, transcripts and emails into action items, follow-ups, risks and status reports.

    Visit Clairo (opens in a new tab)

  • DeliveryX

    Projects where nobody is sure of the real status.

    Runs IT projects through structured delivery gates with templates and automatic red/amber/green status.

    Visit DeliveryX (opens in a new tab)

  • SubTracker

    Subscriptions that renew before anyone notices.

    Shows every software subscription a team pays for, with renewals and spend in one place.

    Visit SubTracker (opens in a new tab)

  • Copypasta

    Losing what you copied five minutes ago.

    A private clipboard history manager for Windows. Clips stay on your device — no account, no cloud.

    Visit Copypasta

More about our products

How we work

Six steps, no surprises

Every project follows the same six steps, and you can follow your project’s status live instead of waiting for updates.

  1. Scope

    A free call to understand the problem, then a written scope with a price and timeline.

  2. Kick-off

    Meet your lead, agree how we will communicate, and get access to what we need.

  3. Plan

    Screens, data and milestones agreed with you before we write the bulk of the code.

  4. Build

    Work ships in small stages, so you see real progress every week, not just at the end.

  5. Test with you

    You try it with real data and real people. We fix what does not fit before launch.

  6. Launch & support

    We go live together, then stay on for fixes and improvements as your business changes.

How we work in detail

Working across borders

Built for clients in the USA and EU

  • Time-zone overlap

    A regular call slot inside your working day, with everything else handled in writing.

  • GDPR and EAA readiness

    We collect only the data your tool needs and build to WCAG 2.2 AA, the standard behind the European Accessibility Act.

  • Clear English, one contact

    You deal with one lead who writes in plain English and sends a written summary after every call.

  • Contracts and NDAs

    We sign your NDA before you share details, and the contract states that you own the code.

Pricing

Three ways to work with us

  • Fixed-price project

    Custom quote after a free call

    A defined piece of software for an agreed price, scoped with you before any build starts.

    • Written scope and fixed quote
    • Staged delivery you can test as it grows
    • Launch support included
    Start a project

  • Monthly care plan

    Custom quote after a free call

    Ongoing updates, fixes and small improvements for a website or app you already have.

    • Updates, backups and security checks
    • A set amount of improvement time each month
    • One lead who knows your setup
    See care plans

  • Fix-it diagnostic

    Custom quote after a free call

    A flat-fee investigation when something is broken and you need to know why.

    • Root cause found and explained in plain English
    • A written fix plan with a price
    • A realistic timeline for the fix
    Get it diagnosed
How we price our work

FAQ

Questions business owners ask us

How much does custom software cost?
It depends on what the software needs to do. After a free call we write a scope and give you a fixed price, so you know the cost before any build starts. For a quick ballpark, try our free project cost estimator.
How long does a project take?
You get a timeline with your quote. We build in small stages, so you can start using parts of the software before the whole project is finished.
Who owns the code?
You do. The code, designs and data we create for you belong to your business, and the contract says so.
Will you sign an NDA?
Yes. We are happy to sign your NDA before you share any details about your business or idea.
How do you handle our data and privacy?
We collect only the data your software needs, keep access limited to the people working on your project, and design with GDPR in mind from the start.
What happens after launch?
The same lead stays with you. You can move onto a monthly care plan for updates, fixes and small improvements, or take the code elsewhere. It is yours.
We are in the USA or Europe. How do time zones work?
We agree a regular call slot inside your working hours at kick-off and handle the rest in writing, so you are never waiting on a reply to keep moving.
Should we build custom software or buy an off-the-shelf tool?
If an existing tool covers most of what you need at a fair price, use it, and we will tell you so. Custom software makes sense when you are stitching several tools together, paying for seats you barely use, or bending your process to fit someone else’s product.
When does AI actually make sense?
AI works well for repetitive work with text and documents: answering common questions, pulling data out of forms, summarising calls or sorting enquiries. We keep a person in the loop for anything that matters, and we will tell you when a simple rule would do the job better.
Can you take over a project another team started?
Yes. We start with a code audit, explain what we find in plain English, and give you a plan to finish or fix it.

Tell us what is slowing your business down

A short message is enough. One of our leads will reply with honest next steps, even if that means telling you not to build anything.

Or book a free call

We reply by email. No mailing list.