TIME is a global media brand built on a century of unparalleled trust and authority, with an audience of more than 100 million people worldwide across our platforms. Created in 1923, TIME began as the first weekly news magazine: a digest of world events, for busy people to read. Today, TIME includes a website; a magazine; a social media footprint that reaches over 58 million; TIME Studios, an award-winning film and television division and producer of premium branded content; live events; TIME for Kids, which provides trusted news with a focus on news literacy for kids and valuable resources for teachers and families; and more.
TIME’s mission is to create trusted journalism about the leaders who shape the world. This promise lives at the center of our award-winning editorial work, fast-growing new divisions, innovative new products, and partner solutions.
Ethics Policy
TIME seeks to be the most trusted media company in the world. We are committed to producing journalism that meets the highest standards, no matter the subject or the intended audience.
TIME’s journalism should reflect our commitment to quality and to integrity. The reputation of the company and the respect accorded to our journalism depend on upholding these shared values.
Masthead
TIME’s Masthead can be found here.
Ownership
TIME is owned by Marc and Lynne Benioff, who acquired the company in 2018. They hold TIME as a private investment, separate from Salesforce, the company Marc Benioff co-founded. TIME’s editorial decisions are made independently by its journalists.
Relevant financial relationships involving TIME’s owners are disclosed in coverage when material to readers’ understanding of the story.
Corrections
When an error in published work is brought to our attention, TIME takes the matter seriously and, if confirmed, will run a correction promptly in the medium in which the error occurred (print, digital, video, social). For stories on TIME.com, a note is appended to the story indicating that the text has been corrected. Contact letters@time.com to request a correction.
Subscriptions
TIME sells subscriptions to our products as part of our revenue model. TIME’s revenue-generating businesses do not interfere with our editorial standards.
You can find more information about subscriptions here.
Advertising and Branded Content
TIME supports its business through advertisements and branded content. Advertisements and branded content are created and sold independently of TIME’s newsroom. All branded content is clearly labeled. Advertisements do not reflect the views of TIME’s editorial staff.
Occasionally, packages, stories, events, and newsletters created independently by the editorial team may be sponsored by an advertiser and thus contain a “sponsored by” label. Editorial content that is sponsored is created in the same manner as other editorial content and adheres to the same editorial standards.
TIME editorial events may include representatives from sponsors. When this occurs, those individuals' relationships to the sponsors is clearly identified; their involvement within editorial programming is at the discretion of the editors.
Franchises
TIME publishes several lists and franchises throughout the year, including TIME100, TIME100 Next, World’s Greatest Places, Best Inventions, and TIME100 Companies. Each list offers a look at the stories that have shaped our world in the past year, and is the product of significant vetting, research, and reporting by TIME’s journalists across the globe. A summary of TIME’s current lists can be found here.
Some of these lists—including Best Inventions and TIME100 Companies—have a paid application process through which companies may submit their products and organizations for editorial consideration. Submitting an application for consideration does not guarantee inclusion.
All decisions throughout the editorial process—from selecting candidates to finalizing the pieces on their achievements—are made by TIME’s journalists based on relevancy and core editorial principles.
Affiliate Links
For our stories that contain affiliate links, TIME receives a commission when purchases are made through those links, at no additional cost to the purchaser. TIME is never paid to give a product a positive review or include it in a gift guide. These are always independent reviews of the products mentioned.
Editorial Partnerships
TIME has worked with other news organizations, foundations, and academic groups to expand the reporting and perspectives we bring to audiences.
TIME maintains editorial independence in these relationships and retains full control over what it publishes. All work published through these partnerships must meet TIME’s editorial standards. Relevant partnerships and financial support are clearly disclosed so readers understand how the work was produced.
TIME Studios
TIME Studios’ mission is to develop, produce, and distribute truth-based premium unscripted and scripted storytelling in digital, television, film, immersive experiences, and audio. In collaboration with TIME’s award-winning journalists, and in partnership with best-in-class filmmakers and creatives, TIME Studios expands upon TIME’s century of trust, unparalleled access, and influence to create content that moves the world.
TIME’s newsroom collaborates with TIME Studios on a variety of its projects. In all of these cases, the work follows and upholds TIME’s values.
TIME Studios also produces branded content for advertising partners. These projects are produced outside of TIME’s newsroom and are clearly labeled as branded content. Advertisements do not reflect the views of TIME’s editorial staff.
Learn more about TIME Studios here.
Artificial Intelligence
TIME has licensing agreements with AI companies, including OpenAI and Amazon, that permit the use of TIME content in their products. TIME maintains full editorial independence in its coverage of AI companies, including those with which it has commercial relationships. Relevant commercial relationships are disclosed in our coverage.
TIME also uses artificial intelligence to help audiences access and engage with our journalism, including through audio, translation, and interactive features. Our use of AI is guided by our commitment to accuracy, transparency, and editorial integrity. AI-powered features are clearly identified for our audience.
Contact Us
Letters to the Editor should include the writer’s full name, address, and home telephone and, if published, may be edited for purposes of clarity and space. Please do not send attachments. To contact us, please email letters@time.com.
For media and press inquiries, contact pr@time.com.
