New updates
Alexa+ Update 12 is rolling out now. Experience it first on select Amazon devices, with even more on the way.
Figures it out
Alexa+ can think through complex information, cut out extra steps, and get more done for you every day.
Keeps it easy
Alexa+ chats naturally with personalities that fit your vibe. Switch up topics or ask for multiple things with one request.
Gets you
Alexa+ is personalized with context and memory, so you don’t have to repeat yourself. Keep your focus where you want it.
Always ready
Alexa+ integrates across your devices and services, so it’s there when you need it and disappears when you don’t.
Prime exclusives
Alexa+ is your free AI assistant with Prime and unlocks new experiences alongside smarter shopping and entertainment.
Compare Alexa+ plans
Choose what’s right for you. The original Alexa continues to be available on all Echo and Alexa devices.
Discover the latest Alexa+
Shop devices with Alexa+ Update 12
Dynamic multitasking
Simultaneously handles multiple requests, getting even more done for you every day.
Collaborates and adapts to you
Understands the preferences, rhythms, and needs of your household to give you more personalized help.
Advanced contextual memory
Remembers context so you can easily switch topics and come back to any conversation without repeating details.
Thoughtful, step-by-step solutions
Brainstorms and takes action with deep understanding that keeps you prepared, ahead, and in control.
Get Alexa+ with Prime
Alexa+ makes your Prime benefits even better, from discovering entertainment to personalized shopping and sharing memories. Unlock advanced smart home tools, book rides and tickets, and keep the whole family in-sync.
Alexa+ is free with Prime on all compatible Echo and Alexa devices.*
Try Alexa+ now
Compare Alexa+ plans
Dive deep on the web
Alexa.com
Get answers on the go
Get the Alexa app
Enhance Alexa+ with add-ons
Learn more
Designed for Alexa+
Non-Prime customers can try Alexa+ for free for a limited time with eligible device purchase. No subscription required. Alexa+ is free with Prime.
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Alexa+ help
Learn more about setup, settings, visual indicators, and more.Get help
Trust and privacy
Designed to deliver a trusted experience and protect your privacy.Learn about Alexa+ trust
How-to videos
Find simple videos to learn how Alexa+ can work for you.Watch how-to videos here
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Frequently asked questions
What is Alexa+ Update 12?
Alexa+ Update 12 is a major upgrade to how Alexa thinks, adapts, and gets things done. Alexa can now handle multi-step actions in a single request—like turning down the lights and playing music, all at once. It figures it out in the background, so you don’t have to break things down step by step. Beyond that, it collaborates with you—pulling in what it knows about you and your family, asking the right follow-up questions, and adapting its plan as the conversation evolves. Think of Alexa as more of a thinking partner that stays with your most complex requests.How do I get Alexa+ Update 12?
Alexa+ Update 12 will first be available on our new 2026 devices including Echo Dot, Echo Time, Echo Show 16, Echo Studio with Home Camera, Alexa Photo Frame, and soon on Alexa Tablets, Alexa.com and in the Alexa app. Customers who purchase any of these devices will get Alexa+ Update 12 on their new device, then on their existing Alexa+ devices soon. We will roll out to more households and devices early next year.What devices will work with Alexa+ Update 12?
Alexa+ Update 12 will soon work on all Echo and Alexa devices compatible with Alexa+. The latest Alexa+ release will be available first in English for customers with a U.S. account. We will roll out to more countries and languages in the future.What are new things I can try with Alexa+ Update 12?
The biggest upgrade with Alexa+ Update 12 is Alexa’s ability to execute multiple tasks at once. Before, you had to give Alexa one single request at a time, and now you can say things like “change my dinner reservation and message the babysitter,” “stop the music and play my news briefing instead,” or “add milk to my shopping list and remind me to grab it after work,” and Alexa figures out the sequence. Alexa can also go much deeper on research—if you’re curious about a topic, Alexa organizes information, surfaces key facts, and delivers a structured report. Alexa also asks more thoughtful follow-up questions to give you even more personalized answers. And if you have a hard problem, Alexa can solve it and teach you how it got there step-by-step. For example, Alexa can walk you through a difficult math problem, or how to fix a leaky faucet in your kitchen.I am a Prime member but do not have access to Alexa+. Why?
If you are a Prime member but do not have access to Alexa+, check setup details here.Where can I use Alexa+?
All customers can access Alexa+ on Alexa.com, the Alexa app , compatible Fire TV devices, and Amazon Alexa Tablets for free. Download the Alexa app from the app store. Prime or a separate subscription is required to access Alexa+ on your Alexa+ compatible devices.What subscriptions are available for Alexa+?
There are three Alexa+ plans:
1. Prime: Prime members get full access to Alexa+ across compatible Alexa+ devices (Echo, Fire TV and Tablets), on Alexa.com, and in the Alexa app for free. This is a new free benefit included with the Prime membership. With Alexa, Prime benefits are more rewarding and easier to access with smarter shopping, deal scouting and personalized content recommendations on Prime Video, Amazon Music, and more.
2. Standard: If customers do not want Prime, but want access to Alexa+ on their compatible devices (Echo), customers can get the Standard plan for $19.99/month. This plan includes full access to Alexa.com and the Alexa app as well.
3. Free: Try a limited Alexa+ experience for free on Alexa.com, in the Alexa app, compatible Fire TV devices, and Amazon Alexa Tablets ($0/month). For access to Alexa+ on compatible devices (Echo) a Prime membership or Standard subscription is required.
What do you get with the Free plan?
Non-Prime customers can try a free and limited experience of Alexa+ on Alexa.com, in the Alexa app, compatible Fire TV devices, Amazon Alexa Tablets, and through app supported devices like Buds, Frames, Auto, and tablets. This experience gives customers daily, limited access to Alexa+ on your browser and in the Alexa app. Usage limits refresh regularly, so each day may differ based on your activity and overall demand.What is the difference between the Prime plan and Standard plan?
When you join Prime, you get full access to Alexa+ across compatible devices (Echo, Fire TV, and Tablets), Alexa.com, and in the Alexa app, as well as all the benefits of Prime, including fast, free delivery on millions of products, Prime Video, and much more. As part of your Prime benefits, you also get unlimited, full resolution Amazon Photo storage and 5GB of video storage. With this plan, full access to Alexa+ is included for free with an active Prime membership. The Standard plan gets you full access to Alexa+ across compatible devices (Echo, Fire TV, and Tablets), Alexa.com, and the Alexa app but without any Prime benefits. Our Standard plan also comes with 1TB of Amazon photos and video storage.Is there a free Alexa+ experience on devices?
There is a free and limited Alexa+ experience on Amazon Alexa Tablet, and Fire TV devices. There is not a free experience for Alexa+ on Echo. If you prefer using the original Alexa, remains available on your devices.What devices are compatible with Alexa+?
Alexa+ works across various Echo devices, Amazon Alexa Tablets, and Fire TV devices, including certified refurbished and used devices. Learn more about what device you have here.
• Alexa+ will work on most Echo devices. Certain older generation Echo devices will continue to use the original Alexa and include Echo Dot 1st Gen, Echo 1st Gen, Echo Plus 1st Gen, Amazon Tap, Echo Show 1st Gen, Echo Show 2nd Gen, and Echo Spot 1st Gen.
• Compatible Fire TV devices include Fire TV Cube (3rd Gen), Fire TV Stick 4K Max (2nd Gen) Fire TV Stick 4K Plus, and Fire TV Stick 4K (2nd Gen), as well as Fire TV Omni Mini-LED Series, Fire TV Omni QLED Series, Fire TV 4-Series, Fire TV 2-Series, Panasonic W95, Panasonic Z85A, Panasonic Z95A, Panasonic Z95B, and Hisense U6.
• Compatible Amazon Alexa Tablets include Amazon Alexa Tablet 12 Pro, Amazon Alexa Tablet 11, and Amazon Alexa Tablet 8.
• Fire Tablets running Fire OS 8 or higher are compatible with Alexa+, including Fire HD 8, Fire HD 8 plus 12th Gen, Fire HD 10, 13th Gen, and Fire Max 11, 13th Gen.
• Alexa+ is available on 2021 to 2026 Samsung TVs with Alexa Built-in. To enjoy Alexa+ on your Samsung TV, ensure you’re logged in to the Alexa App on your TV and running the Alexa TV App latest version.
• Alexa+ is available on select Bose devices with Alexa Built-in. Compatible devices include Bose Lifestyle Ultra Speaker, Bose Lifestyle Ultra Soundbar, Bose Smart Ultra Soundbar, Bose Smart Soundbar 300, Bose Smart Soundbar 600, Bose Smart Soundbar 900, Bose Portable Smart Speaker, Bose Home Speaker 300, Bose Home Speaker 450, Bose Home Speaker 500, Bose Soundbar 500, Bose Soundbar 550, Bose Soundbar 700, and Bose Music Amplifier. To enjoy Alexa+ on your Bose speaker or soundbar, ensure you’ve selected Alexa as your voice assistant through the Bose app and are running the latest Bose firmware version.
• Alexa+ is available on JBL Cove P1, M1, and X1 smart speakers with Alexa Built-in. To enjoy Alexa+ on your JBL Cove speaker, ensure you’ve selected Alexa as your voice assistant through the JBL One app and are running the latest JBL firmware version.
Can I try Alexa+ for free on my Echo devices?
All customers can try a free and limited Alexa+ experience on Alexa.com, in the Alexa mobile app, compatible Fire TV devices, and Alexa Tablets. If eligible, customers can try Alexa+ on a compatible device with a 30-day Prime free trial or a 30-day free trial with the Standard Alexa+ plan.What are the languages Alexa+ is available in?
Alexa+ is available in English and Spanish for customers in the U.S., with more languages coming soon. However, Alexa+ Update 12 will be available first in English on our new 2026 devices, Alexa.com and in the Alexa app. for customers with a U.S. account. To use Alexa+ on your device, your device language must be set to one of the following: English (United States), Spanish (United States), or Bilingual (English/Spanish or Spanish/English). To change your language settings, open the Alexa app or go to Settings > Device Options > Device Language on your device.Can my child access Alexa+ on their Kids Edition Echo devices?
Yes. Alexa+ is an AI assistant for the whole family. Parents can make the Alexa+ Kids experience available to their kids on their Kids Edition Echo devices or by creating and enabling a child profile with Verifiable Parental Consent (VPC). Parents can set up a device to run Alexa+ Kids exclusively, or, if the device is shared by members of the household, parents can also set up a voice ID for their kids, so the device will turn on Alexa+ Kids when an enrolled child is recognized. When an enrolled child profile is recognized or on a device with Amazon Kids enabled, our GenAI content moderation extends the multi-layered controls for a general audience with additional guardrails that are purpose-built for children.Will Amazon Kids+ work with Alexa+?
Alexa+ is compatible with Amazon Kids+. With Alexa+ and an Amazon Kids+ subscription, you’ll have access to new Amazon Kids+ features like Stories with Alexa and Explore with Alexa. If you don’t already have Amazon Kids+ and are eligible for a free trial, you can try Amazon Kids+ for free for 30 days.Will the original Alexa still be available?
We’re positive you’ll love all that Alexa+ has to offer—greater intelligence, more conversation and a striking array of new, proactive capabilities. However, if you prefer using the original Alexa, it remains available on your Echo devices.
