Ronny Kohavi

@ronnyk

Former exec at Microsoft, Airbnb, Amazon. Teaching interactive Zoom class on A/B Testing at bit.ly/ABClassTWTR Co-author of experimentguide.com

Los Altos, CA

kohavi.com

Joined September 2007

405 Following

3,748 Followers

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Ronny Kohavi
@ronnyk
Jan 30, 2020
Our book, Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing, sharing learnings by Diane Tang from #Google, Ya Xu from #LinkedIn, and my own from #Amazon and #Microsoft (I'm now at #Airbnb) is available for pre-order on Amazon: bit.ly/expBookLI
Ronny Kohavi
@ronnyk
Nov 6
I’ve collected my 10 most popular LinkedIn posts of the past year, ranked by reactions, with a practical A/B testing lesson from each. bit.ly/RonnyKTopTenPo…. I’m indebted to the students in my A/B testing courses on Maven. Their thoughtful, challenging questions sparked many
Ronny Kohavi
@ronnyk
Nov 6
A p-value between 0.01 and 0.05 is weaker evidence than many experimenters think. See bit.ly/pValue01To05Is… for details. We tackle these misconceptions and build the skills to design and interpret trustworthy experiments in my live online course, Accelerating Innovation with A/B Testing. The next cohort starts November 9. Join us at bit.ly/ABClassRKT
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Ronny Kohavi
@ronnyk
Feb 20
Lightning Lesson on Maven (free): A/B Testing Replication Crisis: Lessons from 10 Large-scale A/B tests. Register at bit.ly/ABTrustworthyP… (March 4, 2026, 10AM PST). Claims of large lifts in A/B tests are widespread, yet many are supported by small online experiments that are
Ronny Kohavi
@ronnyk
Feb 13
The Winner's Curse: 10 Large-Scale A/B Testing Replications. Here is a summary of the 10 replications completed for the Trustworthy A/B Patterns community project: bit.ly/trustworthyABP… In June 2024, @lukasvermeer, @jlinowski, and I, started a community project to replicate
drive.google.com
2026-06-24 TrustworthyABPatternsKDD_posted.pdf
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Ronny Kohavi

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