Topic clusters connect a pillar page with related subtopics to build authority around a subject. The real value is what that structure enables: broader coverage, clearer relationships between pages, and stronger signals of topical depth.
That matters in both Google and AI
Is Gemini putting your brand in the spotlight or recommending your competitors instead?
Here's how to track your visibility, with or without Semrush 👇
social.semrush.com/4A8otHI.
A web crawler is a bot that visits and processes webpages to understand their content.
They are also known as:
• Crawlers
• Bots
• Spiders
• Spiderbots
Search engines use crawlers to discover and categorize webpages. Website owners can also use crawler tools, such as
Your affiliate program may be shaping AI recommendations more than you think.
AI answers rely heavily on third-party reviews, roundups, and comparisons. In Semrush’s own affiliate program, roughly 1 in 5 partnered articles about Semrush is cited in tracked AI answers.
The
