A company we work with just cancelled their OneTrust subscription and moved to us.
Not because we have more features. Because they were paying enterprise prices for a cookie banner. Consent got overcomplicated. We're un-complicating it.
Cumulative GDPR fines have crossed several billion euros, and enforcement keeps moving down-market toward smaller companies.
"We're too small to get caught" stopped being a strategy around the time the scanners got automated.
If you run Google or Meta ads to anyone in the EU and you're not on Consent Mode v2, your conversion tracking is already degrading.
It isn't optional anymore. Most sites we scan still haven't set it up.
Most companies don't need a $30k/year consent platform with 400 features they'll never open.
They need a banner that's genuinely compliant and doesn't wreck their page speed.
Somewhere along the way, "consent" got turned into enterprise software.