Contently

@contently

Powering the world's highest-performing content marketing programs.

Contently
@contently
Oct 20
Your pages can be AI's source while another brand gets named. One insurer we audited: cited in about 1 in 4 answers, named in about 1 in 40. How to count both for your brand:
The AI visibility gap hiding inside your best content - Contently
From contently.com
Contently
@contently
Aug 3
A brokerage paid 1,700 influencers to promote it. None of those posts went through compliance review. FINRA fined M1 Finance $850,000. The risk in regulated content isn't slow review, it's content that never reaches review:
Compliance-First Content Architecture - Contently
From contently.com
Contently
@contently
Jul 10
Most finance content doesn't fail attribution. Attribution fails it. The white paper that convinced the CFO in March gets zero credit when the deal closes in November. How to measure content ROI across long sales cycles:
Measuring Content ROI in Long Finance Sales Cycles - Contently
From contently.com
Contently
@contently
Jun 4
Most financial content isn't losing on volume. It's losing because nothing traces to a credentialed expert. AI engines now sort by who wrote it and who verified it. 5 signs your program has a credibility problem:
5 Signs Your Financial Content Program Has a Credibility Problem - Contently
From contently.com
Contently
@contently
May 26
Most content programs are not failing on tools. They're failing on operating model. Four layers: vetted creators, workflow, AI guardrails, governance. One weak layer caps the rest. buff.ly/LRYG7a8

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