Gortex

@gortexlabs

Building Decision Infrastructure for Consumer Platforms

San Francisco, CA

gortex.ai

Replies Reposts Media Articles

Gortex
@gortexlabs
Nov 4
500 sellers is enough to monetize, but not enough to justify a full retail media stack. Here’s how marketplaces should launch sponsored listings, protect relevance, and know when auctions actually make sense. #Marketplaces #RetailMedia
Article
How Should a Marketplace With 500 Sellers Add Sponsored Listings?
A marketplace with 500 sellers is usually at an awkward monetization stage. You have enough supply that some sellers will pay for more visibility. You probably have search, categories, or a ranked
Gortex
@gortexlabs
Nov 3
Building the ranker took one quarter. Keeping it running took the next two years. Before you buy a ranking API, ask one question: What happens to the feed when the API goes down? Good answer: it falls back to a simpler order. Bad answer: a long pause.
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Gortex
@gortexlabs
Oct 28
A sponsored listing isn't a banner. It's an auction that runs on every impression. 4 things decide whether it pays off or quietly makes your feed worse👇
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Gortex
@gortexlabs
Oct 27
The next generation of internet platforms shouldn't need Big Tech-sized engineering teams. We're building Gortex to make ranking, personalization, and monetization infrastructure accessible to every builder. who we're building for, and why it matters↓
Article
Why We're Building Gortex: Making the Next Generation of Internet Platforms Possible
The next generation of great internet platforms shouldn't need a Big Tech-sized engineering team to get started. Imagine a small team building a social network for a specific community. Or a

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