We broke down what “engagement” is actually made of, across ~84,000 posts on Instagram, Facebook, and LinkedIn. It’s humbling: 83% of it is just a like.
The single cheapest action, a tap, makes up the overwhelming majority of the number everyone obsesses over. On Facebook it’s
The post you work hardest on is rarely the one that takes off.
Denisa Lamaj spent August posting on LinkedIn every weekday to test that.
The video she put the most work into got around 500 impressions.
The post that took off was the one she barely polished. It was an honest
You used to need the native app for this. Not anymore.
A few of this month’s updates close the gap between Planable and the platforms you post to.
You can now add music to TikTok posts and Instagram Reels right in the composer. Browse or search, preview, and the track shows on
