Brooklyn Web Design & Development Services Tailored to You

Brooklyn-based freelance expert. I build high-performing websites that deliver real results for NYC businesses, handling every stage from concept to launch and beyond.

Strategic Web Planning

I work with Brooklyn businesses to define clear objectives, target audiences, and project roadmaps. Together we'll establish timelines, budgets, and technical requirements to ensure your website delivers measurable business results from day one.

Custom Web Design

Specializing in responsive design for NYC businesses, I create visually stunning interfaces that convert visitors into customers. Your Brooklyn website will feature intuitive navigation, compelling visuals, and seamless user experiences tailored to your brand.

Web Development

Using the latest front-end technologies, I build fast, secure websites optimized for all devices. Every site I develop includes mobile responsiveness, cross-browser compatibility, and clean code that performs well in search rankings.

Ongoing Website Maintenance

Your Brooklyn business gets continuous support after launch. Choose from flexible maintenance plans or learn to manage updates yourself with my comprehensive training. I offer reliable hosting solutions and security monitoring to keep your site performing at its best.

Ready to elevate your Brooklyn business online? Let's discuss how I can help you stand out in the NYC market.

Get Your Free Consultation

Portfolio Case Studies

Web Strategy • UX • Technical Content • Data-Driven Digital Products

Case Study 1: How Is The Sargassum?

Real-Time Caribbean Sargassum Tracking Platform

https://howisthesargassum.com
Data Visualization Public Utility Tool Automated Data Processing Behavioral Design Real-Time Data

Challenge

Tourists and resort operators lacked a reliable, centralized source for real-time sargassum conditions. Information was scattered, outdated, or anecdotal, leading to frustrated travelers and lost tourism revenue.

How Is The Sargassum website screenshot showing real-time tracking interface How Is The Sargassum mobile view showing map interface
Interactive map interface showing real-time sargassum conditions across Caribbean beaches

My Role & Actions

✓ Built a public utility tool that transforms complex satellite and geographic data into a simple, color-coded beach status system.
✓ Designed a clean, intuitive interface accessible to non-technical users seeking fast trip-planning information.
✓ Created a scalable backend that automates data collection, processing, and map generation.
✓ Integrated behavioral design, encouraging visitors to explore related content and ultimately click through to SunSolSEO.com (lead-gen pathway for resorts).

Outcome / Value

The site became a widely used resource for sargassum updates across the Caribbean. It demonstrates innovation, technical problem-solving, and the ability to convert raw data into a high-utility digital experience.

Case Study 2: Soda Gun Jetter

Product Marketing Website for a Patented Commercial Cleaning System

https://www.sodagunjetter.com
B2B Marketing Technical Translation Conversion Optimization Product Storytelling Industrial Product

Challenge

A highly technical B2B cleaning product needed a clear, persuasive digital presence. Bar/restaurant managers were unaware of health risks from dirty soda guns or the unique value of the patented system.

Soda Gun Jetter website screenshot showing commercial cleaning system Soda Gun Jetter mobile view showing product details
Product-focused design highlighting technical specifications and health compliance benefits

My Role & Actions

✓ Translated technical engineering specs and NSF certification details into simple, benefit-driven content.
✓ Structured the narrative around customer pain points (health violations, bad reviews, hygiene issues) to establish relevance before introducing the solution.
✓ Added credibility through digital assets: award badges, customer reviews, demo video, and clear iconography.
✓ Created conversion-optimized pages that guide users from problem → solution → purchase.

Outcome / Value

The site effectively bridges technical detail and business value, helping the product reach non-technical buyers and supporting B2B sales growth.

Case Study 3: Sun Sol SEO

SEO & Reputation Management for Caribbean Luxury Resorts

https://www.sunsolseo.com
Niche SEO Strategy Reputation Management Lead Generation Market Positioning Tourism Industry

Challenge

Luxury resorts in the Riviera Maya face recurring sargassum-related reputation problems. Poor online reviews and search results negatively impact bookings during the season.

Sun Sol SEO website screenshot showing resort reputation management services Sun Sol SEO mobile view showing service offerings
Service-focused website positioning as sargassum reputation management experts for luxury resorts

My Role & Actions

✓ Identified a niche market gap, sargassum-driven reputation issues with no specialized SEO service available.
✓ Positioned the brand as an authoritative expert in both search strategy and crisis reputation management.
✓ Built a service site tailored to tourist search behavior, including keywords like "sargassum in Tulum" and "seaweed season Riviera Maya."
✓ Developed a cohesive offering spanning SEO, content, PR, and monitoring, framed as a turnkey solution for resorts.

Outcome / Value

The website operates as a targeted lead-generation tool for hotels/resorts. It demonstrates niche market understanding, strategic content design, and strong positioning.

Case Study 4: Weitz & Luxenberg

National Plaintiffs' Law Firm Website

https://weitzlux.com
Legal Compliance Cross-Functional Collaboration Trust Building Technical Excellence Professional Services

Challenge

Orchestrated a complete website redesign for a prominent national law firm by bridging internal stakeholders, partners, attorneys, compliance with external design and development agencies. The goal was a modern, authoritative site that met strict legal advertising rules while providing clarity for users in stressful situations.

Weitz & Luxenberg law firm website screenshot Weitz & Luxenberg mobile view showing practice areas
Professional, compliant design establishing authority and trust for a national law firm

My Role & Actions

✓ Acted as Strategic Liaison: Served as the primary point of contact and project lead between the firm's internal teams and third-party design and development vendors.
✓ Translated Requirements: Conducted stakeholder interviews to define business goals, user needs, and legal compliance rules, then translated these into clear creative briefs and technical specs for agencies.
✓ Managed Cross-Functional QA: Facilitated feedback loops between attorneys, compliance, and vendors to ensure all deliverables met strict standards for accuracy, professionalism, and risk mitigation.
✓ Unified Project Delivery: Oversaw the integration of separate design and development workstreams to ensure a cohesive final product focused on performance, accessibility, and user trust.

Outcome / Value

Successfully delivered a modern, compliant website on time and within scope. This project demonstrates a proven ability to manage complex, multi-stakeholder digital projects, navigate regulated environments, and synthesize disparate inputs into a unified, high-quality user experience, a critical skill for driving innovative content and CX projects.

Skills Demonstrated Across Projects

Technical & Content Excellence • Strategic Problem-Solving • Business Impact

Technical & Data
  • Data processing + visualization
  • API + automation workflows
  • Performance-minded development
  • Scalable architecture
Content Strategy
  • Technical storytelling
  • UX copy + SEO strategy
  • Multi-audience communication
  • Persuasive narrative design
Product Thinking & Business Impact
  • Lead generation optimization
  • User intent analysis
  • Scalable digital service design
  • High-stakes compliance management

Each project demonstrates how strategic web design solves real business problems.

Let's Build Your Solution

about

I build websites that convert visitors into customers.

Welcome! Your Brooklyn Business Deserves More Than Just a Website.

I'm Aniela, a freelance web designer and front-end developer dedicated to the success of Brooklyn and NYC businesses. For over 15 years, I've blended stunning, custom design with technical excellence. But in today's competitive digital landscape, visibility is everything. That's why my approach goes deeper, focusing on SEO Content Strategy to turn your website into a powerful growth engine.

What Sets My Digital Services Apart:

  • SEO Content Strategy First: I don't just optimize a finished site; I strategically plan your content and site architecture from the ground up to target high-value keywords, drive organic traffic, and attract your ideal NYC customer.
  • Business-Focused Results: I build digital solutions engineered to achieve your real-world business goals—not just pretty designs.
  • Custom Solutions for Every Business: I build both impactful one-page landing sites and comprehensive multi-page websites, with pricing tailored to your specific scope and requirements.
  • Full-Service Expertise: From comprehensive content strategy and mobile-first design to technical development and final launch, I manage every step.
  • Technical Excellence: Every site is built for flawless performance on all devices (mobile-first) and technical SEO success.

I offer custom web solutions designed specifically for small and medium businesses. Whether you need a compelling one-page landing site to capture leads or a comprehensive multi-page website to showcase your full range of services, I create tailored solutions that fit your unique business needs and budget.

Every project begins with a free consultation to understand your goals, timeline, and investment range. From there, I provide a detailed proposal outlining exactly what your Brooklyn business will receive, with transparent pricing and clear deliverables.

I'm always interested in new assignments, collaborations, and discussions. Please drop me an email at [email protected], alternatively you can fill out my contact form in the Contact section.

E pluribus unum.

Contact me

Please don't hesitate to contact me for more information about work

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