About Black Box Intelligence

Founded By Restaurant Operators. Built For Restaurant Performance.

For 30+ years, we’ve helped leading brands turn data into direction—uniting guest, financial, and workforce signals with secure, competitive benchmarks from the Restaurant Performance Network.

Today, our AI Restaurant Performance Platform gives leaders the only connected view—so you know where you stand, why it changed, and what to do next.

A group of people standing on a stage, posing for a photo in front of a large screen displaying the logo and text "Black Box Intelligence." The background includes trusses and lighting equipment commonly used in events and presentations.

Our Company

Who We Are

Black Box Intelligence was founded by restaurant operators to solve a problem they felt every day: seeing the complete, connected picture of performance and its market context.

We’ve grown into a global team of industry veterans and technologists focused on one mission: turn data into direction and insight into action for multi-unit restaurant brands.

  • Only connected view: Guest, financial, and workforce signals united in one place.

  • Restaurant Performance Network: Secure competitive benchmarking to answer “Is it you or the market?”

  • Restaurant-trained AI: Practical insights, prioritized actions, measurable impac

Image
Our Team

Leadership

Our leadership team blends decades of operator, analytics, and product experience—guiding the evolution of the AI Restaurant Performance Platform and the Restaurant Performance Network used by the brands that matter.

Image

Our History

How we got here

First Ever Workforce Industry Benchmarks Established by Influential Restaurant Leaders

We were founded by Joni Doolin (who was later joined on the leadership team by her husband Wally, former President of Applebee’s and later CEO & President of Friday’s and Carlson Restaurants Worldwide) in the mid nineties. People Report, the first iteration of what is now Workforce Intelligence, was a gathering of a group of restaurant executives from five leading restaurant groups who agreed to benchmark the HR and workforce metrics critical to restaurant success and profitability. Wally and Joni remain active board members to this day.

Financial Benchmarks

Workforce insights are linked to sales & traffic, launching what is now Financial Intelligence and the combined view of people and performance.

Guest Intelligence

We add guest sentiment (mainly reviews to begin with before expanding to other social media engagement touchpoints) to complete the three bedrocks: guest, workforce, and financial.

Diversis Capital Investment & MillerPulse

Growth investment accelerates product development; the MillerPulse acquisition expands the market dataset—strengthening the future Restaurant Performance Network.

AreTheyHappy (Reputation Management) Acquisition

Adding what was AreTheyHappy to our product portfolio enables us to offer reputation management capabilities, enabling brands to analyze and act on guest feedback at scale.

Yumpingo Acquisition

We add sophisticated menu-level survey technology (complete with PoS, loyalty and CRM integrations) to our product suite. In doing so, we are now able to deliver a holistic guest experience management solution as part of our AI Restaurant Performance Platform.

The AI Restaurant Performance Platform

We bring it all together: the only connected view across guest, financial, and workforce, powered by the Restaurant Performance Network and restaurant-trained AI—so leaders can see why results changed and what to do next.

1995
2007
2013
2021
2022
2025
2025

Work For Black Box Intelligence

Careers

Black Box Intelligence Customers

We Work With the Best of the Best

Our customer roster includes the most well known multi-unit restaurant brands in the world.

A group of fifteen people, dressed in business attire, stand together on a blue carpeted stage with a backdrop displaying various restaurant logos, including Waffle House, In-N-Out Burger, Olive Garden, Cane's, and more. Several people are holding awards.

Superior Restaurant Performance Management

Why Black Box Intelligence?

We’ve spent 30+ years partnering with the biggest names in the restaurant industry. That means we understand what really moves the needle — and we’ve built our platform to do exactly that.

Image
The Industry’s Most Trusted Benchmarks
Image
Restaurant-Trained AI
Image
The Full Picture: Guests, Teams & Perfomance
Image
Platform that Scales with Your Brand
Image
Insights That Drive Action