Popis
Scoby Analytics is a privacy-focused analytics plugin for WordPress. It is designed to provide website operators with actionable usage statistics without using cookies, device fingerprinting, or cross-site identifiers.
The WordPress integration is a lightweight, client-side integration that prioritizes visitor privacy. Scoby’s goal is to enable analytics in a way that can typically be operated under legitimate interest (Art. 6(1)(f) GDPR) and without consent banners, provided it is used as intended and configured appropriately. Scoby does not provide legal advice; always assess your specific setup with your DPO/legal counsel. We’re happy to answer their questions at hello@scoby.io
Privacy approach (GDPR / ePrivacy)
Scoby is designed around the following principles:
- No cookies / no storage on the user device (relevant for ePrivacy / TDDDG)
- No device fingerprinting
- No user profiles or cross-site tracking
- Anonymization before transmission and aggregated storage (no individual-level analytics)
This means Scoby is not trying to “optimize consent rates”. Instead, it aims to reduce or avoid regulated processing operations in the first place by keeping analytics non-identifying and aggregate.
What Scoby measures
Scoby provides aggregated statistics such as:
- Page views and visits
- Entry/exit pages and content performance
- Engagement metrics (e.g., time-spent distributions/percentiles)
- Conversion events (depending on your setup)
- Referrers and traffic sources (without persistent identifiers)
What Scoby does not do
- No cookies
- No device fingerprinting
- No cross-site tracking
- No user/device profiles
Reporting & exports
- WordPress dashboard reporting
- Export to
.xlsx - Integrations with BI tools (e.g., Looker Studio, PowerBI, Tableau)
Third Party Services
Scoby Analytics uses Scoby-operated servers for analytics processing.
Service Used
Service: Scoby Analytics Servers
Purpose: Capture, process, and store website usage statistics in an anonymized and aggregated form to provide analytics reporting.
Data Handling and Privacy
– Anonymization prior to transmission: Page views and associated metrics are anonymized before being transmitted to Scoby Analytics servers.
– Aggregation: Stored data is aggregated and not intended to relate to identifiable individuals.
– No personal identifiers: Scoby is designed to avoid collecting or storing identifiers such as cookies, fingerprinting signals, or IP addresses.
Transparency and further information
– Service information: https://www.scoby.io/
– Terms of Use: https://www.scoby.io/terms
– Privacy Policy: https://www.scoby.io/privacy
Snímky obrazovky
Dashboard Overview: Get a snapshot of your website’s performance. 
Visitor Insights: Dive into detailed statistics about your visitors. 
Real-Time Data: Monitor your website activity as it happens. 
Custom Reports: Create tailored reports to track the metrics that matter most to you. 
Instalace
- In your WordPress dashboard, go to Plugins > Add New
- Search for Scoby Analytics and click Install Now
- Click Activate
- Navigate to Scoby Analytics in the sidebar
- Follow the guided setup steps to configure your workspace
Need help? Reach out at hello@scoby.io
Nejčastější dotazy
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In many standard website scenarios, Scoby can be used without a consent banner because it is designed to avoid cookies, fingerprinting, and identifying user tracking, and to process anonymized, aggregated data. Whether you need consent depends on your specific implementation and legal assessment.
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Is Scoby GDPR / ePrivacy compliant?
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Scoby is designed to align with privacy-by-design principles and to minimize or avoid personal data processing. Scoby’s documentation explicitly notes the integration is privacy-focused and intended to support a legitimate-interest approach. Final responsibility for compliance remains with the site operator.
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What kind of data does Scoby collect?
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Aggregated, anonymized usage data (e.g., page views, engagement metrics, referrers/traffic sources in non-identifying form). Scoby is designed to avoid collecting personal identifiers and does not rely on cookies or fingerprinting.
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How does Scoby ensure privacy compliance?
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By avoiding cookies and tracking identifiers and by anonymizing data before transmission, then processing/storing it only in aggregated form. Scoby’s docs also emphasize that it does not provide legal advice and recommend validating your setup with a DPO or legal team.
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Can I integrate Scoby with my reporting tools?
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Yes. Scoby supports
.xlsxexports and can be connected to common BI/reporting tools (e.g., Looker Studio, PowerBI, Tableau). -
Is Scoby suitable for marketing teams?
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Scoby is designed for performance and attribution insights without user tracking identifiers. The suitability depends on your reporting needs and how you define conversions and sources in a privacy-preserving way.
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How often is Scoby updated?
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See the changelog below for details.
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Where can I get support?
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Documentation: https://docs.scoby.io/
Support: hello@scoby.io
Recenze
Autoři
Scoby Analytics je otevřený software. Následující lidé přispěli k vývoji tohoto pluginu.
Spolupracovníci
Přeložte “Scoby Analytics” do svého jazyka.
Zajímá vás vývoj?
Prohledejte kód, podívejte se do SVN repozitáře, nebo se přihlaste k odběru protokolu vývoje pomocí RSS.
Přehled změn
v3.2.7
Release date: 2026-01-17
Version 3.2.7 includes fixes and improvements for a better user experience.
v3.2.6
Release date: 2026-01-17
Version 3.2.6 includes fixes and improvements for a better user experience.
v3.2.4
Release date: 2025-09-01
Version 3.2.4 includes fixes and improvements for a better user experience.
Enhancements
- Improve Readme for better user experience
- Upgrade dependencies ot latest version
Other
- Sets the WordPress tested up to version to 6.8.2
v3.2.1
Release date: 2024-04-04
Version 3.2.1 includes fixes and improvements for a better user experience.
Enhancements
- Adds time zone detection for more accurate data reporting.
Other
- Sets the WordPress tested up to version to 6.5
v3.1.0
Release date: 2024-03-17
Scoby Analytics 3.1.0 brings a simplified setup experience. User can now setup a Workspace without leaving their WordPress Admin UI.
Enhancements
- Adds Setup Assistant
Other
- Removes tracking of pages that return 404 Not Found errors
Earlier versions
For the changelog of earlier versions, please refer to our official website.
