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TV The NFL Wants To Attract Younger Fans; YouTube Blitzed Super Bowl LX To Help That Happen

Google’s behemoth video platform and America’s dominant sports league have an important and growing relationship that may well include rights to NFL games during the next decade. Until then, the two media giants continue to gameplan a way to find younger viewers. “New platforms that didn’t exist five years ago, 10 years ago for sure, exist. That’s where our fans are, in many cases, particularly the younger demographics,” NFL Commissioner Roger Goodell said. Deadline’s TV Executive Editor Pete White huddled with some of the executive players and content creators leading the drive.

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