AdTi

Our product name is AdTi, which is the Marketing Automation Solution that you never know. Let’s see the problem: difficulties in Marketing App/Web that most marketing businesses have. Firstly, the business set a marketing goal. Test Marketing. And then estimate the result. If the business achieves the goal and gets data set from test marketing, then the business will run actual marketing. As a result, it will cause a 26% waste of the marketing budget. 26% of the average marketing budget has been used for inefficient channels and strategy. And it causes a resultless structure. Execution of test marketing for collecting data to run actual marketing makes an ineffective structure. And now AdTi suggests the solution for this. We will provide data set for businesses, and then they can run real marketing through this data set. After that, companies will estimate the result of essential marketing, which will make companies reach the final goal and save 26% of the marketing budget. In the conclusion of this slide, AdTi provides Data Set beforehand. So it reduces the amount of waste marketing budget. Now I’m going to explain what technologies we used. At first, we have Back Data which contains Marketing Data and User Index based on ADID. We make a machine learning model and use the Back Data for it. And create Data Set through the model. Finally, this Data Set advises businesses to set marketing targets, provide marketing automation, and draw business intelligence. I’m going to talk about the unique feature of AdTi. Firstly, Based on Data, AdTi collects marketing data of other businesses as Back Data and Targeting the customer who is fit for marketing purposes through machine learning without processing budget. Second, 100% Automation. Connection with SDK allows your businesses to automatically analyze user data and marketing results—last, Strategy Suggestion. The marketing strategy for sale growth, expansion user, etc., is given through machine learning which analyses data from the customer. Now I will show you the main functions that AdTi have. Can you see the significant growth investment scale of Marketing Analysis? It has increased by 500%, and the data of 2020 is the 1st quarter. So it must be higher right now. With domestic digital marketing growing to 5 trillion won, capital injection into businesses that analyze the data needed to execute digital marketing is evolving. And now It is the time of fast follower. First movers such as Adriel, Moloco, and WiseApp have verified market demand and potential, and it’s time for AdTi, the Fast Follower, to start scaling up. I’m going to introduce the AdTi business model. Commission Business Model. AdTi provides free marketing intelligence and strategies that can be implemented directly from AdTi. At this time, 10% of the marketing budget executed will be charged to generate sales. Because AdTi’s advantage of free is attractive to start-ups, the initial fee is expected to come from start-ups, so SOM is aggregated based on start-ups.

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