Bing Ads (now Microsoft Advertising) is Microsoft’s online advertising platform that allows you to display ads on the Bing search engine and its partner websites. It offers a similar pay-per-click (PPC) model to Google Ads with the purpose of reaching a wide audience across different devices. Originally MSN adCenter, it was launched in 2006 and Read More
Interactive marketing has reshaped the way businesses engage with their audiences, bringing them closer through two-way communication. One standout strategy in this realm is interactive quizzes. These engaging tools aren’t just a fun distraction – if used correctly, quizzes become powerful lead generation machines when used effectively. In this blog, we’ll explore how interactive quizzes Read More
If you’re running PPC campaigns and not tracking conversions properly, you’re leaving money on the table. Most marketers focus on the last click, the final action before a sale. But what about all the touchpoints before that? That’s where attribution models come in. Understanding which ads, keywords, and channels contribute to conversions is the key Read More
Have you ever used Facebook for business advertising? Facebook advertising is the biggest form of online advertising of this digital era. According to Oberlo, the total social media advertising spend for 2025 in the United States alone is expected to come to $79.7 billion, which is 4.32% more than 2024. Hence, Facebook is too big Read More
Digital storytelling encompases all innovative ways in which marketers can share content and raise the appeal of their brand. Storytelling is a tried and true method that helps individuals, organizations, and institutions communicate, educate and connect. By creating stories on Instagram, short YouTube videos, insightful Tweets, or Facebook announcements, businesses have plenty of opportunities to Read More
When Consent Mode is implemented, it affects how and what data is collected by Google’s services. There are two consent types handled by Consent Mode: Ad Storage: Determines whether users allow ad personalization and targeting. Analytics Storage: Consent for analytics and performance tracking. Depending on user preferences: Consent Granted: Allows full data collection for comprehensive Read More
You don’t have a traffic problem. You have a cost problem. Google Ads is an auction. And in an auction, the highest bidder wins, but that doesn’t mean the smartest bidder pays the most. In fact, the most effective advertisers pay less per click while still dominating the search results. Why? Because they understand how Read More
A few years ago, my friend John opened a small roofing business in Austin. Great service, happy customers… but barely any leads from online ads. Why? He was getting destroyed by national companies dropping six figures on PPC. His budget? $1,500 a month. Fast-forward 90 days, and John’s getting high-quality leads for $22 each (down Read More
In marketing, there are many different strategies that you can explore when pursuing your goals. You can build PPC campaigns, work on your SEO, invest in outdoor advertising, delve into content marketing, send emails, distribute flyers, even hire a mascot! However, regardless of whether we are talking about digital or traditional tactics, all of these Read More
Your website’s domain name is a key part of your brand. When setting up your website, it’s one of the first things you’ll need to decide on. Over time, you might realize that your initial choice wasn’t the best fit or that your business has evolved to where the original choice doesn’t reflect your current Read More
Around 1.5 million people had at least one conversation with a chatbot in 2024. In a world that has already adjusted well to AI experiences such as Siri, Alexa, and Cortana, the potential for embracing the chatbot technology is quite clear! With a wide range of usage, chatbots catapult the way online products, services, and Read More
Remote work has been on the rise in recent years in many industries. It has a lot of benefits: convenience, saving time and money, increasing productivity, allowing for more focus and flexibility. For 65% of workers, working from home is a reason to like their job even more. Now it is not only a smart Read More
