Picture this: You’ve spent years building your brand—investing in its identity, cultivating customer trust, and creating products or services you’re proud of. You may have even invested in a successful SEO strategy that brought your website to page one. And when a potential customer searches for your brand online, they’re greeted with ads from your Read More
It’s that time of year again when B2B marketers have to focus their attention on future-proofing their marketing strategy. With the acceleration of digital transformation, we have seen quite a few business areas experience extremely fast-paced exponential growth. In fact, we have witnessed changes that used to take years, happening over just a few months Read More
B2B companies are constantly looking for new customers. Therefore, taking into account what works for others can help guide these efforts. Saying that statistics are always a good source of knowledge, so we did the heavy lifting for you by collecting information and current lead generation statistics. This information could potentially boost your marketing strategy Read More
Whether you’re a small local business or a large corporation, ensuring your website is easily discoverable by your target audience can significantly impact your success. But the question remains: do I need SEO? If you’ve ever pondered this question, you’re not alone. This blog post will delve into why SEO is essential, highlighting the benefits Read More
In digital marketing, standing out is tough. Every business is competing for attention, and to succeed, you need smart strategies. A/B testing for ads is one of the best ways to improve your campaigns and get better results. A/B testing, or split testing, is a simple but powerful tool. It compares two versions of an Read More
If you have a website and use Google Search Console, you may encounter issues with pages that have redirects. Redirects are when a web page automatically sends visitors to a different page. This can be helpful for organizing content or updating URLs, but it can also cause problems if not properly managed. In this blog, Read More
Every marketer knows how to track website visitors, and detect the main traffic sources. However, not every site visit is visible through traditional analytics tools. In fact, a staggering 97-98% of website visitors are anonymous! Still, understanding these anonymous user interactions might be crucial to your marketing strategy, and top-of-the-funnel efforts. So, is there any Read More
Curious about using CRM for marketing purposes? This article breaks down what these systems are, how they can supercharge your marketing efforts, and what to look for when choosing one. Whether you’re a small startup or a large corporation, we’ll help you understand why and how a CRM can positively change your business. The Importance Read More
The robots are coming for eCommerce! Unless you’ve been living on a remote deserted island for the last couple of years, you have surely heard about artificial intelligence (AI). AI has exploded in popularity and is transforming almost every aspect of our lives – online shopping included. In fact, eCommerce robots are so powerful that Read More
In the world of eCommerce, user experience (UX) is king. It’s the (in)visible hand guiding customers through your online store. But what exactly is UX? In simple terms, it’s the overall experience a user has while interacting with a website or app. It’s all about how easy or pleasing it is to use. In eCommerce, Read More
Reciprocal linking, a practice as old as the internet itself, has long been a topic of debate among website owners and digital marketers. In this article, we delve into the world of reciprocal links – exploring their benefits, pitfalls, and the truth behind their impact on website visibility and SEO performance. By examining best practices, Read More
Optimizing images for SEO is more than just resizing and uploading. Of course, size matters, however there’s more components to optimizing images – and one of these components is image metadata. Image metadata is the information embedded in an image file. Metadata includes details for an image such as title, description, and alt text. Search Read More
