When everyone reaps the benefits of AI, how do you differentiate and grow?
With empathy.
Today, with AI and seamlessly connected data, brands can become more empathetic than ever before.
Not only can you tailor your experience to the preferences, behaviors, and needs of a specific individual. But you can detect emotional cues and respond conversationally, in real-time. Becoming more engaging, responsive, intuitive and connected. On a greater scale.
That’s if you really understand the technology required.
Empathy Lab is an AI-native agency born from EPAM. We bring 30 years’ experience in pioneering technology for global brands. Making us the perfect partner to lead you in this new world.
Synthetic Audiences
Create synthetic audiences with GenAI to accelerate research and reveal deeper customer insights.
AI Media Planner
Transform the effectiveness of your advertising campaigns, with AI-powered media planning.
This is not a pilot: lessons from Reckitt’s global rollout of agentic AI
Dive into Reckitt’s real-world rollout of agentic AI with Empathy Lab and why marketers need to stop waiting and start doing.
We restyled loyalty with HUGO BOSS, on the blockchain
We are working with HUGO BOSS to completely redesign their loyalty program, globally. Built on the blockchain, our data-powered concept creates tailored rewards based on customer behavior, on and offline.
From SEO to GEO: how to earn your place in AI-powered search
Making your brand machine-readable with the new rules of LLM-era search.
From conversion to conversation: how agentic AI is rewriting retail's game
Discovery, consideration, and purchase are collapsing into a single conversation. If brands don’t adapt, aggregators will own the customer.
Our work
See more case studies
News & insights
Read more stories
“We meet demand for a new type of agency. Seamlessly integrating CX consulting, data strategy, AI innovation, and creative services. To deliver holistic solutions for global brands.”
Phil Wilce
Creative Director | Empathy Lab
