Ask Claude for a health check across every store you manage.
It returns a scorecard: test, result, confidence, status.
One prompt instead of five dashboard logins. Ship the winner, kill the loser, move on.
Apparel CVR: -6.2% from Q1 to Q2.
Apparel AOV: +6.4% in the same period.
Fewer shoppers converted but the ones who did bought more. Will be interesting to see how that trend looks in Q3.
"Losing tests are worth nearly as much as winning ones."—Bailey Johnson, Skipper
Skipper ran a stretch of them and ruled out a whole category of ideas they'd otherwise still be arguing about.
The lesson here: a data-backed decision beats a guess, every time.
The current Meta advice: more creative, more variants, test everything.
It's correct.
It's also half the funnel.
Every new ad sends traffic to a page that someone has to keep in sync.
