You can now give your priority channels first pick of your Google Ads budget. 🙌
@adsliaison breaks down new channel prioritization and budget allocation controls in the latest Ads Decoded: goo.gle/47nYlMU
Want more control over where your Google Ads budget goes first?
See how new controls work across Search, Shopping, and Performance Max (with Demand Gen coming later): 👇
1️⃣ Choose which channels get funded first:
Set inventory channels or channel groupings as “High priority” or
More content. More platforms. More decisions. Today’s super-empowered consumer has endless choices, which means you have infinite ways to reach them… but less time to actually hold their attention.
We caught up with a few B2B experts backstage at Rethink to ask one question:
Holding off on Demand Gen until you have custom creative? Your best starting point might be in your social folders. 📂
@adsliaison shares why repurposing social and video assets is a great way to start in the new Ads Decoded: goo.gle/4ja1CXc
Has AI rewritten the rules of Search? Good SEO is still good GEO. 🔍
At #Rethink2026, Google’s Brendon Kraham shared why AI expands the customer journey and how building for humans, keeping data accurate in real time, and turning your ads into answers drives growth.