Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
Celebrating Another Year of Privacy and AI Governance: FPF at the 2026 IAPP Global Summit
Authored by FPF Communications Intern Celeste Valentino FPF experts participated in the 2026 IAPP Global Summit and hosted FPF privacy executive convenings in Washington, D.C. from March 31 to April 2. As a major gathering for privacy professionals, the event featured a heavy schedule of workshops and panels focused on the intersection of U.S. and […]
Adapting the Privacy Profession to Changing Times
As spring comes into full bloom, the changing of the seasons offers an opportunity for privacy teams to start thinking about how they can be more effective in their workplaces. Privacy work needs to evolve in a couple of important ways, and the value of that work for the organization may have its highest manifestation […]
Paradigm Shift in the Palmetto State: A New Approach to Online Protection-by-Design
South Carolina Governor McMaster signed HB 3431, an Age-Appropriate Design Code (AADC) -style law, on February 5, adding to the growing list of new, bipartisan state frameworks fortifying online protections for minors. Although HB 3431 is dubbed an AADC, its divergence from past models and unique blend of requirements that draw upon a variety of […]
The Connecticut Data Privacy Act Gets an Overhaul (Again)
Co-Authored by Gia Kim, FPF U.S. Policy Intern On June 25, Governor Ned Lamont signed SB 1295, amending the Connecticut Data Privacy Act (CTDPA). True to its namesake as the “Land of Steady Habits,” Connecticut is developing the habit of amending the CTDPA. Connecticut has long been ahead of the curve, especially when it comes […]
Vermont and Nebraska: Diverging Experiments in State Age-Appropriate Design Codes
In May 2025, Nebraska and Vermont passed Age-Appropriate Design Code Acts (AADCs), continuing the bipartisan trend of states advancing protections for youth online. While these new bills arrived within the same week and share both a common name and general purpose, their scope, applicability, and substance take two very different approaches to a common goal: […]
Little Rock, Minor Rights: Arkansas Leads with COPPA 2.0-Inspired Law
With thanks to Daniel Hales and Keir Lamont for their contributions. Shortly before the close of its 2025 session, the Arkansas legislature passed HB 1717, the Arkansas Children and Teens’ Online Privacy Protection Act, with unanimous votes. As the name suggests, Arkansas modeled this legislation after Senator Markey’s federal “COPPA 2.0” proposal, which passed the […]
Does the GDPR Need Fixing? The European Commission Weighs In
The European Commission published its second Report on the General Data Protection Regulation (GDPR) on July 25, 2024, assessing the progress of its impact and effectiveness of application since the Commission’s first Report published in June 2020. The second Report acknowledges relative success of the GDPR in protecting individuals and supporting businesses, while also highlighting […]
Privacy Roundup from Summer Developer Conference Season 2024
Ahh, summer. A time for hot dogs, swimming pools, and software developer conferences. For third-party application developers to deliver new tools with the best features for the lucrative fall quarter, they must have access to all the APIs and tools by the summer before. This has meant that early summer has become known as a […]
Contextualizing the Kids Online Safety and Privacy Act: A Deep Dive into the Federal Kids Bill
Co-authored by Nick Alereza, FPF Policy Intern and student Boston University School of Law. With contributions from Jordan Francis. On July 30, 2024, the U.S. Senate passed the Kids Online Safety and Privacy Act (KOSPA) by a vote of 91-3. KOSPA is a legislative package that includes two bills that gained significant traction in the […]
Peak Privacy: Vermont’s Summit on Data Privacy
On June 13, 2024, Governor Phil Scott vetoed H. 121. This marked the first governor veto of a comprehensive privacy bill passed by the state legislature. Immediately prior to the close of the state legislative session on May 10, 2024, the Vermont legislature passed H. 121, “An act relating to enhancing consumer privacy and the […]
