Smarter strategy. Faster workflows. Stronger outcomes. The performance engine that turns customer data into audiences, actions, and measurable growth.
Know who to reach, what to offer, and where to focus before a campaign goes live. Agentic and predictive intelligence turns customer data into sharper decisions before activation.
Move from idea to activation faster, in the workflows marketers already use. Build, refine, and launch audiences with fewer handoffs, less tool-switching, and less waiting on technical teams.
Improve the metrics that drive revenue, from CVR and ROAS to LTV and retention. Performance Accelerators build on enterprise customer data to turn strategy into measurable lift.
Capabilities that compound impact across paid media and lifecycle programs, with measurable lift in as little as two weeks.
Match Boost
Lift match rates up to 2x with one click, so more of the audiences you build can be reached and activated without increasing spend.
Audience Expansion
Grow undersized or saturated audiences from your strongest customer behaviors, increasing addressable reach without defaulting to broad targeting.
Household Reach
Reach or suppress households, not just individuals. Trusted household signals identify related people in your first-party data, so shared-purchase campaigns can reach the buying group or stop spend once someone converts.
Predictive Audiences
Score likelihood to churn, convert, or grow in value, then activate audiences before risk or opportunity passes.
Describe the audience, journey, or growth goal. mParticle understands the customer data behind it, suggests the logic to use, and helps turn intent into revenue-driving activation.
More than a decade of enterprise data foundations, now extended with agentic intelligence for faster activation.
Let’s talk about how mParticle can get your business ready to scale. Fast.
See it yourself. See the difference one platform can make.
