Hey, I'm Guadalupe — a product designer with a visual designer's eye for the details others miss. That eye for detail never left — it just moved from posters to platforms. Crypto, industrial maintenance, hotel platforms — different worlds, same job: translate chaos into something people can actually use.
Senior Product Designer at Apaleo · Previously first designer hire at MaintainX
Apaleo · Tax Engine 2.0 · In development
A tax system grown patch by patch, turned into one platform anyone can explain.
Designed and prototyped Apaleo's new tax engine in code, from a messy problem to a working prototype the team tested internally.
Product Design · Finance/Compliance · AI-native prototyping
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Ripio · Crypto platform · 2018–2019
Crypto for people who don't speak crypto.
Led design end to end on a ground-up build of the wallet, trading, onboarding and credit flows for one of Argentina's largest crypto exchanges. Everything shipped in 6 months.
Product Design · UX/UI
MaintainX · Procedures · 2020–2022
Procedures a technician can build in minutes, not days
First product designer hire — built the early design system and led the Sketch → Figma transition as the company scaled past 200 people.
Product Design · UX/UI
Natura · Digital catalog · 2019
A sprawling beauty catalog, made easy to shop
Turned a printed catalog shared by independent vendors into a digital one they could share with a QR code, built on a CMS so Natura's team could launch new campaigns on their own.
Product Design · UX/UI
