SimpleURL

Most SaaS features fail for one simple reason: The founder thought it was a brilliant idea. (And not a single user asked for it.) This weekend reminded me how backwards we often build. On Friday, a new customer from our AppSumo launch reached out: "Hey, do you support link masking?" We didn't. Usually, this is where user requests go to die: • "Added to the backlog" • "We'll prioritize this in Q3" • "Let's wait until 50 more people request it" Instead, I scrapped my weekend plans. 48 hours of coffee, uninterrupted focus, and zero overthinking. By Sunday night, the feature was live in production. There is a completely different energy when you push code knowing an actual human is waiting to use it the second it deploys. No marketing guesswork. No hoping someone stumbles upon it. Just direct value delivered to someone who took a chance on your product. As a founder, I wasted months building shiny things based on my own assumptions, when I started. Sometimes the best product roadmap is simply listening to your users—and moving fast enough to surprise them. How do you decide what gets built immediately vs. what goes to the backlog?

A customer told me she had four browser tabs open just to  …check one campaign's performance. One for the shortener. One for the QR code tool. One for the link-in-bio page. One spreadsheet to actually compare them. That's the exact problem we built the dashboard to kill. Short links, QR codes, and your Link-in-Bio page all live in one place in SimpleURL. Not three logins. Not three exports. One dashboard, one set of analytics underneath all of it. Here's what that actually looks like on a normal Tuesday. You ran a poster with a QR code, a short link in this week's email, and your Instagram bio pointing to the same landing page. Instead of pulling three separate reports and lining them up in a spreadsheet by hand, you open one screen and see all three side by side. The poster QR got 40 scans. The email link got 210 clicks. The bio link got 85. Same afternoon, same view, no exporting anything. That's the difference between guessing which channel worked and knowing it before lunch. It also means when someone on your team asks "did the flyer even do anything," you have an answer in ten seconds instead of "let me check three things and get back to you." Separate tools for this usually means separate subscriptions too. One dashboard means one bill and one place to look, which is worth something all on its own. This is part of what's included in the AppSumo lifetime deal, and the window on it is closing. If you're still juggling tabs, this is your sign to stop: https://simpleurl.tech/LTD Curious what you're currently stitching together to track this stuff, tell me in the comments.

"I wanted professional-looking links and QR codes without a steep learning curve, and SimpleURL delivers. I signed up, connected my domain, and created my first branded link in minutes. The dashboard is clean and everything is where you'd expect it." Connect your own domain and create branded links with AI-assisted DNS setup in under 60 seconds. The lifetime deal is live on AppSumo. Link in the first comment.

SimpleURL is now live on AppSumo 🍊 We're offering lifetime access to our entire platform — one payment, no monthly fees, no surprises. What's included: ✓ Branded short links on your custom domain ✓ Dynamic QR codes (edit destinations anytime) ✓ City & device-level analytics ✓ AI-powered domain setup ✓ Link-in-Bio pages ✓ API access + Zapier & Make integrations This is a limited run. When codes sell out, the lifetime deal is gone permanently. → simpleurl.tech/LTD Built for marketing teams, agencies, and founders who are tired of overpaying for link management. Questions? Drop them in the comments — our founder Ronak is answering everything personally today.