Sway Formations

The dance formation app for performance teams

What is Sway?

What is Sway Formations?

Sway Formations is a dance formation app for teams. Captains place named dancers on a stage grid in a web browser or on iPad, time each formation to the music, and publish the routine so every dancer checks their exact spot on iPhone. Sway is free for teams of up to 15 members. Plus costs $4.99 a month and Pro $9.99 a month, billed per team rather than per dancer. Sway runs on web, iPhone and iPad (no Android) and has been on the App Store since September 2025.

Free to start. Used by 40,000+ dancers on 4,000+ teams.

Desktop to phone: how Sway works

01 Create on desktop

Build formations on a full stage grid with named dancers, counts, spacing, and transitions.

02 Share to phones

Dancers open the same routine on mobile so rehearsal starts from the latest version.

What you can do in Sway

  • Place named dancers on a 2D or 3D stage grid, with roster details and height-aware planning.
  • Set each formation to counts in your music and play the transitions between them.
  • Publish the routine so each dancer sees their own spot, transitions, and roster on iPhone.
  • Keep one shared, synced workspace for captains, coaches, and dancers, with rehearsal notes.
  • Start from templates and AI templates on the Plus and Pro plans.
  • Turn practice video into 3D motion (video-to-3D) on Pro; other plans get a trial.

Who Sway is for

Choreographers, dance captains, coaches, and directors who plan formations for a group, and the dancers who need to know where to stand. Teams use Sway for dance teams, cheer squads, marching bands, theater casts, and any group that rehearses formations together.

Pricing

Billing is per team, never per dancer: one upgrade covers every captain and dancer on the team. US website prices:

  • Free: $0. Up to 15 members, 2 captains, 3 segments in 1 project, and audio files up to 3 minutes.
  • Plus: $4.99 per team per month. 30 members, 3 captains, 20 segments, 2 projects, templates, AI templates, and unlimited audio.
  • Pro: $9.99 per team per month. Unlimited members, captains, segments, and projects, video uploads, video-to-3D motion, and production lighting. Eligible teams can try Pro free for 14 days at website checkout.

A 6-month season pass saves 15% versus monthly. In-app purchases on the App Store cost $1 a month more. Compare plans on the pricing page.

Platforms

Sway runs in a web browser and as an app for iPhone and iPad. Captains build on desktop or iPad; dancers check their spots on iPhone. There is no Android app. Get Sway Formations on the App Store.

Frequently asked questions

What is Sway?

Sway is a dance formation app for web, iPhone, and iPad. Captains design stage formations on desktop, and dancers follow positions and updates from their Apple devices during rehearsal.

How does Sway work?

Captains build formations on a visual stage grid and sync them to the team in real time. Dancers join with a short code and see their spot, transitions, and roster on any device.

Is Sway free to use?

Yes—team collaboration, formation editing, and basic production pieces are free. Plus adds custom production pieces and camera planning, while Pro unlocks 3D meshes, video uploads, unlimited capacity, and production lighting.

Can Sway generate dance formations?

Yes. The Plus plan includes the AI Formation Assistant for generating formation layout ideas, and every plan can build formations manually on the stage grid.

Who is Sway built for?

Choreographers, dance captains, and directors running dance teams, marching bands, cheer squads, theater casts, and any group that rehearses formations together.

Explore Sway

Formation guides