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  • Off the Ground: From the Brink of Bankruptcy to a Billion-Dollar Trampoline Empire

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Off the Ground: From the Brink of Bankruptcy to a Billion-Dollar Trampoline Empire

by Case Lawrence (Author) Format: Hardcover
4.9 out of 5 stars (20)
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In 2011, Case Lawrence was facing financial ruin. His real estate business had collapsed in the wake of the Great Recession, and bankruptcy seemed inevitable. With a wife, six kids, and no clear path forward, he resigned himself to finding a traditional job—until a spontaneous trip to a California trampoline park changed everything.

What started as a simple curiosity turned into an obsession. Could he turn trampoline parks into a profitable business? Could he scale an industry that didn’t even exist yet? Armed with nothing but a lawyer’s skepticism, a failed entrepreneur’s hunger, and a family’s unwavering belief, Lawrence decided to take the leap.

The result? Sky Zone—a global entertainment empire with 300+ locations, millions of customers, and a billion-dollar valuation.

But success wasn’t instant. No investors. No blueprint. No proven market. Instead, there were lawsuits, a pandemic, and countless moments of doubt. In Off the Ground, Lawrence shares the raw, unfiltered truth about the rollercoaster of entrepreneurship—the setbacks, the pivots, and the victories that only come when you refuse to quit.

This book is more than a business memoir. It’s a blueprint for resilience, creativity, and surviving when the odds are stacked against you. Whether you’re a startup founder, a small business owner, or just someone looking for inspiration, Off the Ground will challenge you to think differently about courage, risk, and the unexpected opportunities that can change everything.

Key takeaways include:
  • Trends and principles driving the rapidly growing “experience economy”
  • Why failure is often the best setup for success
  • The key strategies behind scaling an unproven business model
  • How to innovate and lead in a new industry
  • What it really takes to survive as an entrepreneur

For fans of Shoe Dog by Phil Knight and The Ride of a Lifetime by Bob Iger, Off the Ground delivers an honest and gripping look at what it really takes to retain your values, your nerve, and your perspective as you build something from nothing.

Because success isn’t about avoiding failure. It’s about learning how to bounce back.
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  1. Print length
    200 pages
  2. Language
    English
  3. Publisher
    Forbes Books
  4. Publication date
    May 26, 2026
  5. Dimensions
    6 x 1.1 x 9 inches
  6. ISBN-13
    979-8887507200
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Editorial Reviews

Review

“A valuable resource for those seeking to understand the challenges and rewards of building a business from scratch, and anyone interested in stories that inspire and amaze.” —Readers’ Favorite

About the Author

CASE LAWRENCE is the founder of Sky Zone, the world’s largest trampoline park business and a leader in experiential entertainment. With more than 300 locations, 5,000 employees, and 50 million annual guests, Sky Zone transformed a niche concept into a billion-dollar global brand.

Since launching Sky Zone, Lawrence has been recognized as Ernst & Young’s Entrepreneur of the Year and CEO of the Year by Utah Business. He currently teaches Entrepreneurship at BYU’s Marriott School of Business and serves as the Chairman of This is The Place Heritage Park in Utah.

He lives in Utah with his wife, Kerri, and their six children.

Product details

  • ASIN ‏ : ‎ B0FN7CLGHG
  • Publisher ‏ : ‎ Forbes Books
  • Publication date ‏ : ‎ May 26, 2026
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 200 pages
  • ISBN-13 ‏ : ‎ 979-8887507200
  • Item Weight ‏ : ‎ 15.2 ounces
  • Dimensions ‏ : ‎ 6 x 1.1 x 9 inches
  • Best Sellers Rank: #808,695 in Books (See Top 100 in Books)
  • Customer Reviews:
    4.9 out of 5 stars (20)

About the author

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Case Lawrence

Case Lawrence

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Case is the Founder and former CEO of CircusTrix (now Sky Zone). With over 300 facilities, 5,000 employees and 50 million annual guests, Sky Zone is the largest owner, operator and franchisor of trampoline parks in the world.

Case has been featured in Forbes, The New York Times and other publications as a pioneer in Active Entertainment, and a thought leader for the increasingly relevant "Experiential" segment of the consumer economy. Case has been named an Ernst & Young Entrepreneur of the Year. In addition to his work at Sky Zone, Case teaches Entrepreneurship at the BYU Marriott School of Business; and serves as Chairman of This is the Place Heritage Park.

Case received a JD from Duke Law School and a BA in American Studies from BYU.

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Customer reviews

4.9 out of 5 stars
20 global ratings
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Customers say

Customers find the book highly readable, with one mentioning it's perfect for a flight or vacation read. Moreover, they consider it a powerful book for entrepreneurs, with one customer noting how many concepts apply to their own entrepreneurial journey.
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8 customers mention readability, 8 positive, 0 negative
Customers find the book readable, with one mentioning it's perfect for a flight or vacation read, and another comparing it favorably to Shoe Dog.
Decent read, learned a lot about the trampoline park industry which I knew nothing about going in....Read more
Loved this book. A must read for any entrepreneur. So many powerful insights and nuggets.Read more
...It's a great read for anyone looking to start their own business to learn what to expect and strategies for dealing with challenges....Read more
Good book, definitely doesn't sugarcoat how hard this journey was....Read more
6 customers mention content, 6 positive, 0 negative
Customers find the content of the book powerful and inspiring, with one customer noting how many concepts apply to their entrepreneurial journey, while others mention learning about the trampoline park industry and gaining hope.
...own rough patch trying to get a business off the ground and it gave me so much hope, literally and figuratively given the trampoline themeRead more
Loved this book. A must read for any entrepreneur. So many powerful insights and nuggets.Read more
So many concepts in the book apply to my entrepreneurial journey. I wish I had been able to read this 10 years ago before I started....Read more
Decent read, learned a lot about the trampoline park industry which I knew nothing about going in....Read more
One of the All-Time Great Business Autobiographies
5 out of 5 stars
One of the All-Time Great Business Autobiographies
One of the most inspiring and transparent books on creating a successful business. I took the book on vacation and couldn't put it down. Off the Ground takes you from napkin-sketch idea to a thriving trampoline park, and Case is refreshingly honest about everything in between. Not many people would have the courage to "risk it all" as Case did, and that's what makes his story so inspiring. Be prepared to take tons of notes because it's THAT GOOD.
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Top reviews from the United States

  • Daniel Ross
    5 out of 5 stars
    essence of not giving up
    Reviewed in the United States on September 23, 2026
    Format: Kindle
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    Decent read, learned a lot about the trampoline park industry which I knew nothing about going in. some parts moved a little slow but the ending payoff made it worth it

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  • CP Jonas
    5 out of 5 stars
    inspiring but heavy on the struggle
    Reviewed in the United States on August 21, 2026
    Format: Kindle
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    Full content visible, double tap to read brief content.

    Good book, definitely doesn't sugarcoat how hard this journey was. wanted a little more on the actual day to day operations of scaling Sky Zone but the resilience story itself is compelling

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  • Ashley Clark
    5 out of 5 stars
    Greatness
    Reviewed in the United States on August 23, 2026
    Format: Kindle
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    Full content visible, double tap to read brief content.

    Solid business memoir with real heart behind it.

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  • Icaro
    5 out of 5 stars
    failure as the setup for success, exactly as promised
    Reviewed in the United States on September 25, 2026
    Format: Kindle
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    Full content visible, double tap to read brief content.

    Loved this framing throughout the book. Case doesn't pretend the road to Sky Zone was smooth, shows you exactly how failure and doubt became part of the process instead of the end of it

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  • Isabella Vienna
    4 out of 5 stars
    blueprint
    Reviewed in the United States on August 22, 2026
    Format: Kindle
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    Case had literally nothing to go on building this industry from scratch and the book captures that uncertainty so well

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  • :)
    5 out of 5 stars
    Really powerful book for any entrepreneur
    Reviewed in the United States on August 26, 2026
    Format: Kindle
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    So many concepts in the book apply to my entrepreneurial journey. I wish I had been able to read this 10 years ago before I started. Thanks Case, for the playbook to follow and motivation to be better, go bigger, and focus on bringing joyful experiences to the world

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  • Yancy
    5 out of 5 stars
    great for fans of Shoe Dog
    Reviewed in the United States on August 12, 2026
    Format: Kindle
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    Full content visible, double tap to read brief content.

    If you loved Shoe Dog like I did you'll probably enjoy this one too, similar raw honesty about what building something from nothing actually looks like. the pandemic section especially showed how much resilience this business required

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  • Todd
    5 out of 5 stars
    I couldn't put this book down - Loved it!
    Reviewed in the United States on July 13, 2026
    Format: Kindle
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    Full content visible, double tap to read brief content.

    Loved this book. A must read for any entrepreneur. So many powerful insights and nuggets.

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