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Marketing & media studio · Cape Town, South Africa

We build brands and create content that sells them.

Brand and creative strategy, media production, Meta ads run end to end, and the internal software that makes a small team operate like a much bigger one. One studio, anywhere in the world.

Meta ads
Built & managed
Software
Internal & back end
Distribution
Paid & organic
Worldwide
Remote or on site
  • Brand strategy
  • Positioning
  • Creative strategy
  • Brand building
  • Identity & design systems
  • Media production
  • Film & documentary
  • Stills
  • Short-form & social
  • Meta ads
  • Paid media
  • Marketing strategy
  • Internal software
  • Automation & dashboards
  • Analytics
  • Worldwide delivery

What we do

Everything that builds the brand, and everything that runs it

Most businesses buy strategy from one company, creative from another, media from a third and the software that runs the place from a fourth, then watch the four blame each other. We do all of it, so the work is built for where it is going from the first conversation.

  • 01

    Brand strategy

    Who you are, who you are for, and why anyone should care. Positioning, audience, messaging architecture and the language everything else is built from.

  • 02

    Creative strategy

    The idea that carries the work. Campaign platforms, narrative and a plan for how the brand shows up across every channel it lands in.

  • 03

    Brand building

    Identity, design systems and the guidelines that keep it consistent — so the brand still looks like itself once other people are using it.

  • 04

    Media production

    Film, documentary and stills. Concept, script, crew, direction and the shoot, with post-production in the same building as the strategy.

  • 05

    Content & social

    Short-form built for the first two seconds, shot in batches so one day yields a month of posts, and cut for every format each platform wants.

  • 06

    Meta ads

    Campaign structure, audiences, creative testing and the daily work inside the account. We run the back end; the spend and the account stay in your name.

  • 07

    Marketing strategy

    Where the budget goes, what each channel is meant to return, and how you will know. Tied to numbers your business already tracks, not to impressions.

  • 08

    Internal software

    Custom back-end tools, dashboards and automations. The manual work that eats your week gets built away, so a small team runs like a far bigger one.

Our work

Check out our work

Here is what we can do for your brand, hotel, lodge or film — or anything else you can imagine.

  • 01

    Brand films

    Founder stories, product films and campaign hero pieces, built around a spine that holds attention past the first minute.

  • 02

    Short-form & social

    Vertical cuts shot in batches so one day yields a month of posts, with the opening frames tested rather than guessed at.

  • 03

    Documentary & stills

    Access-led film with photography from the same shoot, so a campaign has a full set of assets rather than frame grabs.

Stills

Photography off the same shoots

Stills come back from the same trips as the film, so a campaign has a full set of assets rather than frame grabs. Every image on this site is ours.

  • Aerial view over Camps Bay and the Twelve Apostles at golden hour
    Camps Bay, golden hour
  • Aerial view straight down over the terracotta rooftops of a whitewashed hillside town
    Rooftops from above
  • A male lion walking down a gravel track through green bush
    On the track
  • Two giraffes silhouetted on a grass horizon beneath a wide cloudy sky
    Two on the horizon
  • Coastal road curving along the shoreline toward Lion's Head
    The coast road

2026 Season

The work, as prints

Eighteen works, printed with pigment inks on warm-tone 200gsm paper. Three sizes, six framing options, custom sizes on request.

View the collection
  • The Last King — Wildlife portrait
  • And Suddenly, the Earth Stood Still — Horizon study
  • Beyond the Plains — Wildlife landscape

How we work

From a business problem to work in market

  1. 01

    Listen

    A call about the business problem, not the deliverable. We look at what you have made before, what worked and what did not, and come back with what we would do. Free.

  2. 02

    Position

    Who you are for and what you stand for, settled on paper: audience, positioning, messaging and the idea that carries it. You own the thinking either way.

  3. 03

    Make

    Identity, film, stills and content, produced by the same team that wrote the strategy. You see work as it develops, not a reveal at the end.

  4. 04

    Run

    Paid media, search and lifecycle behind the work, with reporting that tells you what to do next rather than what already happened.

Close portrait of a male lion, backlit mane, mouth open
Nothing gets made until the positioning is settled. Changing your mind here costs nothing. Changing it on set costs a day.

What we promise

Four things, in writing

Agencies are easy to hire and hard to trust. These sit in every contract we sign, because they are the things that went wrong at the last one you paid.

Start a project
  • 01

    Seniors do the work

    The person on the intro call writes the strategy, directs the shoot and sits in the edit. Nothing is handed to a junior once the contract is signed.

  • 02

    Fixed scope, fixed fee

    You get the number before anything starts, and it does not move unless you ask for more. Media spend stays in your own accounts.

  • 03

    Rolling 30-day terms

    Retainers are monthly, not annual. If a month is not earning its fee, say so and walk. We would rather fix it than trap you.

  • 04

    You own all of it

    Strategy, identity files, rushes, masters, ad accounts and audience lists — in your name from day one, and all of it leaves with you if you go.

Rates & questions

What everyone asks first

Still stuck on something? Ask us directly.

  • It depends on how much of the work you take. A positioning sprint sits a long way from a full brand build with production and media behind it. We quote per engagement, fixed, in writing, before anything starts. Ongoing work is a fixed monthly fee. Tell us the scope and we will put a figure to it.

  • No. Plenty of clients start with the single thing that is most broken — usually the positioning or the ad account — and add from there. We will say so if we think the thing you are asking for is not actually the constraint.

  • Both, deliberately. Strategy, creative, production and media sit in one team, so the work is designed for where it is going instead of being handed between three companies that each blame the others.

  • Most production work is briefed to delivered in under fourteen days — a content batch is a shoot day plus a week of edits. Strategy engagements run three to four weeks, and a full brand build six to ten. Documentary work depends on access and can run longer. We give you the date up front rather than after you have committed.

  • No. That is the part most people find hardest, so it is the part we do first. You bring the business problem; we come back with the positioning, the idea and what we would make.

  • You do. Strategy documents, identity files, rushes, masters, ad accounts and audience lists are yours from day one, in your name, and they leave with you if you stop working with us. We ask only to show finished work in our own reel, and we ask before we do.

  • Yes — that is the normal case, not the exception. Strategy, creative and distribution run remotely on shared documents and calls held in your hours, wherever you are. Production travels, and travel sits in the quote up front so there is no surprise line at the end.

Start here

Tell us what you are trying to build

We will come back within two working days with the two or three moves we would make first and what they would cost — whether or not you do them with us.

  • No pitch deck, no pressure call
  • Positioning and ideas you can hand to anyone
  • Costs stated up front
daniel@bysunny.co.za

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