More than two decades in this industry, representing other brands, ultimately prepared me to create something of my own. I still remember being that young teenager who fell in love with bodybuilding and dreamed about where it could take me.

Chosen is my opportunity to give something back to the next generation.

I’ve spent most of my adult life as a professional bodybuilder, and somehow that obsession turned into a pretty great life and career. After years of competing, traveling, and working with some great brands, I wanted to take everything I’d learned and build something of my own.

These days I’m a retired-ish bodybuilder, husband, soon-to-be dad, and now apparently supplement company founder. Chosen feels like the natural next chapter.

Building businesses in this industry has taught me what works, what doesn’t, and what it really takes to turn an idea into something people believe in.

Chosen is different. It’s the first time I’ve had the opportunity to create a brand from page zero, with a team I believe in and a vision we all share. My goal is to create something that lasts, opens doors for the people around it, and becomes a brand that everyone involved, from our team to our community, is proud to call theirs.

Business and bodybuilding have been the two constants in my life. Both have taught me the same lesson: leave nothing to chance.

Chosen is the opportunity to bring everything I’ve learned from both worlds into one brand. For me, it’s about creating something with real ambition behind it and proving what can happen when you bet on yourself, commit fully, and chase something bigger.