FOUNDER INFRASTRUCTURE · WEEKLY NEWSLETTER

How to run a successful personal-brand business without sacrificing your life.

Practical weekly guides, working examples and success stories breakdowns for personal brand business owners

One email a week. Unsubscribe any time.

a good life is now,

not a prize for later

EVERY WEEK

What to expect

What it means to work smarter, not harder, in a personal brand business
Life and personality as part of business strategy and design
Real founders’ roles and infrastructure designs, and why they worked for them
My personal insights as I build my business following the same principles I teach others

life is part of the plan.

yes, the cat counts too.

Meet the author

Hi, I’m Nadya.

I have an unusual career path: I am a scientist with a PhD in personalised medicine, and I have led complex projects in corporate. But what is unusual is that I have also built 3 different businesses: a tutoring agency, a data management consultancy and now business optimisation coaching, each aligned with both my interests and my actual life season.

Over time, I have realised that blending your business and your life (your personality, your energy, your strengths and weaknesses) is difficult to achieve and very sought after. It’s understandable, as we are collectively tired of fitting into one “shape” of success; we are different, and we want different things from our lives and our businesses.

However, while personal brands are on the rise, personalised advice on how to fit you into your business is lacking. This is why personal brands are struggling with scaling, with delegation, and with stepping into the CEO role that mature businesses require.

I know it from my own experience: my work is how I express myself, and I absolutely love what I do. But if I’m not careful, it can easily kill me.

That’s how the idea for Founder Infrastructure was born: our businesses must fit not only our ambitions, but also our actual lives.

In this newsletter, I share how my clients create their personalised CEO roles and what I learn as I build my 3rd business with the same ambition as before: to do high-quality, meaningful work, be well paid for it and not kill myself in the process.

If you have the same inspirations, welcome! I send a new issue every Thursday.

I’ll see you inside!

Nadya

unstructured time is key for success