Dr. Sunil Kurup, MD
Medical Director
Licensed in 3 states
A health program for every body
You don't have to feel this way.
Start here.
Membership is a care team, not a catalog: quarterly bloodwork, quarterly visits with a licensed provider, and a wellness consultant who stays with you. Therapies are available through membership or on their own.
Questions? Call (737) 271-1829- Helped by our team
- Thousands
- Lab markers
- 55
- States served
- 40
LegitScript certified
Tap the seal to verify
optimize-hp.com.
U.S.-licensed providers
Clinical care is delivered by independent providers licensed in the states where they practice.
A real consult first
Nothing is prescribed without a visit. On therapies, your card is saved — not charged — until a provider approves.
Licensed U.S. pharmacies
Prescribed therapies are filled and shipped by licensed U.S. pharmacies, in plain packaging.
Consultants coordinate
Your wellness consultant keeps the plan moving. Clinical decisions stay with your provider.
Who takes care of you
Real providers. Real people who stay.
Licensed clinicians review your labs and write your plan. A wellness consultant keeps it moving between visits. Between the trainers and nutritionists on our team, they have helped thousands of people.
Kelli, PMHNP-BC, FNP-BC
Provider
Licensed in 2 states
Arlene, PA-BC
Provider
Licensed in 2 states
Wellness consultant
Ashley King, Wellness Consultant
Wellness consultant
Nathan Brooks, Certified Personal Trainer & Performance Coach
Hear it from our members
Real members sharing their journey, in their own words.
Coverage
40 states. One team.
How one team takes care of people across the country — without cutting corners on who is allowed to treat you.
- 01
Licensed where you live
Our providers hold licenses in each state where they practice, so you are seen by someone licensed in yours.
- 02
Care that travels to you
Visits happen by video. No waiting room, no drive. Labs are coordinated as part of your plan.
- 03
Pharmacies that ship
If a therapy is prescribed, a licensed U.S. pharmacy ships it to your door in plain packaging.
40 states served · 9 coming soonServingComing soonNot yet available
Membership
A team tending your health — not a shopping cart.
Here is exactly what the membership pays for, what you can add on top of it, and what you can buy without it.
Optimize Membership
$149.99a month
Or $1,119 a year, paid once, with your rate locked.
Quarterly bloodwork
Four comprehensive lab panels a year, so your plan follows your numbers.
Quarterly provider visits
Four visits a year with a licensed provider who reads those labs with you.
A wellness consultant
One person who knows you, guiding you through the whole process.
Medication and products are billed separately, and only if prescribed and you accept them. A 3% service fee applies to every payment.
In the shop
Shop allOn top of membership
Therapies, peptides, and other products.
Prescribed from your labs when they make sense — and watched by the same team, who track your levels and adjust the protocol every quarter.
- Built from your bloodwork
- Adjusted by your provider as your labs change
Without membership
Therapies and products, on their own.
Doctor-guided therapies are available after a brief telehealth consult, with $0 due until a provider approves. You get the prescription — not the team.
- No quarterly bloodwork
- No one tracking your levels or protocol
- No wellness consultant
How membership starts
- Step 1
Share how you feel
A short intake — about 10 minutes.
- Step 2
Get labs drawn
Results typically in 2–4 business days.
- Step 3
Meet your provider
A video visit to decide what — if anything — comes next.
- Step 4
Your team stays
Labs and visits every quarter. Cancel anytime.
Plans
Find the plan that fits how you want to feel.
Clear pricing. No hidden fees. Every plan starts with bloodwork and a licensed provider — what changes is how closely we work with you. Annual billing is one payment, and on Optimize Membership your rate is locked.
Most popular
Optimize Membership
The full program — quarterly labs, quarterly provider time, and a consultant who knows you.
$149.99
per month
Rate locked for life on annual
- 4 lab panels per year
- 4 provider visits per year
- 4 short check-ins
- Biomarker Insights timelines
- Same-day consultant texting
- Rate locked for life on annual
Limited enrollment
Concierge
Provider access whenever you need it, with the deepest panels we run.
$2,700
per year · $225/mo
Annual only · by invitation
- 4 lab panels + expanded biomarker panel, customized for your health goals
- Provider visits as needed
- Unlimited short check-ins
- Insights + annual review call
- Direct consultant line, 2-hour reply
- 10% member pricing on product
- Concierge scheduling & expedited shipping
- No hidden fees
- Doctor-led plans
- Free, discreet shipping
- Cancel anytime
Full comparison
| Feature | Optimize Membership | Concierge |
|---|---|---|
| Price | ||
| Annual price | $1,119 | $2,700 |
| Quarterly price | $360 | — |
| Monthly price | $149.99 | — |
| Effective cost / month | $93.25 – $149.99 | $225 |
| Clinical | ||
| Lab panels per year | 4 | 4 + expanded |
| Expanded biomarker panel, customized to your goals | — | Yes |
| Provider visits per year | 4 | As needed |
| Short check-ins per year | 2 – 4 | Unlimited |
| Protocol built from your labs | Yes | Yes |
| Eligibility | Open | By invitation |
| Your consultant | ||
| Named consultant | Yes | Yes |
| Text your consultant | Same-day reply | Direct line, 2 hr |
| Priority booking | Yes | Concierge scheduling |
| Your data | ||
| Biomarker Insights timelines | Yes | Yes |
| Annual trend report | Yes | Yes + review call |
| Records stored in PracticeQ | Yes | Yes |
| Shipping & refills | ||
| Free shipping | Yes | Expedited |
| Auto-refill | Yes | Yes |
| Refill guarantee | Yes | Yes |
| Value | ||
| Member pricing on product | — | 10% |
| Rate locked for life | Annual plan | Yes |
| Cancel anytime, no phone call | Yes | Yes |
Medication and supplies are billed separately. Plan pricing covers lab panels, provider visits, consultant access, and the benefits listed above. Your protocol is prescribed only after bloodwork and a visit with a licensed provider — nothing is guaranteed in advance.
Membership benefits accrue. On monthly and quarterly billing, one lab panel and one provider visit unlock per completed quarter. On annual billing, all four are available immediately. Unused benefits expire at the end of your term.
Where to begin
Start with what matters most.
Everyday people and athletes. Pick the thing that’s been hardest — or talk with us first.
Energy
Tired through the afternoon? Start with labs, not another coffee.
Explore
Weight
Medical backing — not another crash diet you already tried.
Explore
Hormones
When “normal” still doesn’t explain how you feel.
Explore
Peptides
A quieter protocol — built from your labs, not a catalog.
Explore
Women’s health
Care that follows your body through every stage.
Explore
Performance
Already training? Labs and a provider so the work actually compounds.
ExploreWhen you already know what you need
Targeted therapies
Doctor-prescribed monthly therapies, one flat price. $0 due until your provider approves. Membership is optional.
What our members say
Real people sharing what changed — not a highlight reel of already-optimized lives.
“For years doctors told me my labs were 'normal.' Optimize actually dug into my thyroid numbers and explained them in a way that made sense. First time in a while I feel like myself.”
JS
Jen S.Member for 6 months
You ask. We answer.
No. Everyday people and athletes both start here. If you feel tired, foggy, or stuck — or you're already training and want labs and a licensed provider behind it — you don't need to already feel good. That's enough.
The point of all of it
Feel like yourself again.
Clearer mornings. Steady energy. Not a peak to chase — the version of you everything else depends on.
