Reduced 2026 fees = bigger margins. See what you saveReduced 2026 fees = bigger margins. See what you saveBecome an Amazon seller
Up to 10% back on your branded sales until you reach €45,000 in bonus value
€39 (excl. VAT) per month + referral fees
More than 225,000 small and medium-sized European businesses and brands sell on Amazon, representing an annual growth of 20%. 1
Reduced fees and incentives to help you get started
Eligible new sellers can get up to €47,250 in incentives*
Eligible new sellers can get New Brand Bonus (automatic discounts on your referral fees), Sponsored Ads credits, FBA shipping credits, Vine credits and Coupon credits — all designed to help you launch and grow on Amazon with lower upfront costs.
Lower referral and FBA fees
We have lowered FBA fulfillment fees for parcels, expanded our Low-Price FBA programme and reduced referral fees in key categories like Clothing and Accessories, Home Products, Grocery, and Pet Clothing and Food — designed to help you keep more from every sale.
In the spotlight
Expanded Low-Price FBA rates
More products priced at or below €20 will qualify for reduced FBA rates starting on 5 January 2026.
Referral fee reductions across key categories
Updated referral fees for Home, Grocery, Pet and VMS categories will apply from 5 January across EU stores.
Your selling journey, made simple
How to register
Find out everything you need to register, get answers to common questions and learn what to do after you've created an account.
How to sell
Learn how to list your first product, manage inventory and ship with confidence — everything you need to make your first sale.
How to develop?
Learn how brand, logistics, pricing, and promotional services can drive your growth.
Sell more with Amazon
Reach millions of buyers
Fresh new startups and Fortune 500s. B2B and B2C. Brand owners and resellers. They all sell on Amazon for a reason: hundreds of millions of customers shop our stores worldwide.
Deliver smiles
Leave the shipping, returns and customer service to us with Fulfilment by Amazon (FBA). Want to take care of shipping yourself? You can do that too.
Make money
Choose from flexible selling plans, product categories and fulfilment options that fit your business needs.
TESTIMONIES
We went from selling 4–5 units a day to selling over 1000 units overnight.Michael CorriganCEO, TRTL
Selling on Amazon, we’ve been able to help farmers all around the world.Al ShariatDirector, Coconut Merchant
For me, it’s a no-brainer to put your products onto a platform where there’s millions of people ready to buy.Lavinia DavolioFounder, Lavolio Boutique Confectionery
Amazon has helped us reach customers in ways that would have been a lot more difficult from our own website.Erin GraybillFounder & Managing Director, Niré
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Frequently asked questions about selling on Amazon in Belgium
Get answers to frequently asked questions about using Amazon for e-commerce.
What is Amazon Vendor and what is the difference with Seller Central?
Amazon Vendor is a model in which a business sells its products directly to Amazon, which then resells them to customers. Seller Central is for sellers who sell their products directly to customers on Amazon.
The main difference is how sales are managed:
1. Amazon Vendor: Amazon buys the products and manages their sale to customers.
2. Seller Central: The seller sells directly to customers and manages the main aspects of the business themselves.
3. Pricing and sales management: With Vendor, Amazon has more control over pricing and distribution, while sellers using Seller Central have more control over their listings and selling fees.
4. Expedition: Seller Central sellers can manage their orders themselves or use FBA as needed.
The main difference is how sales are managed:
1. Amazon Vendor: Amazon buys the products and manages their sale to customers.
2. Seller Central: The seller sells directly to customers and manages the main aspects of the business themselves.
3. Pricing and sales management: With Vendor, Amazon has more control over pricing and distribution, while sellers using Seller Central have more control over their listings and selling fees.
4. Expedition: Seller Central sellers can manage their orders themselves or use FBA as needed.
Start selling today
Selling on Amazon allows you to reach tens of millions of shoppers, whether you're selling one item or millions. Your account configuration is set to sell across Europe.
€39 (excl. VAT) per month + referral fees
1 Report on the impact on European small and medium-sized enterprises 2022
The total value of incentives is derived from several programmes. Each incentive is subject to separate eligibility criteria, caps and conditions. See the full terms and conditions.
The total value of incentives is derived from several programmes. Each incentive is subject to separate eligibility criteria, caps and conditions. See the full terms and conditions.
