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Something that's been heavily on my mind this past week, an emerging category of Business to Agent (B2A) marketing.
Your next customer doesn't care about marketing, and that should worry you...
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Business-to-Agent (B2A): Your next customer can't be flattered
Here's a stat for you. An Adobe study found a 393% year-on-year rise in AI-referred traffic to retail sites in US during the first quarter of 2026, and in the same study it found that only 66% of the
