IAB

@iab

#IAB empowers the media and marketing industries to thrive in the digital economy.

New York

IAB
@iab
Sep 18
Afternoon at #IABPlayFronts: @ZyngaAds unveiled Zynga Ads+; Super League Gaming & Gameloft for Brands explored gaming as a premium ad environment; @IGN Entertainment brought in AI and audience intent; and @Roblox & @GEEIQinsights connected gaming with premium video.
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IAB
@iab
Sep 17
This morning at #IABPlayFronts: Admazing explored audience, engagement & attention in mobile gaming; @TheOverwolf challenged outdated ideas about “gamers”; @livadstream showed how livestreams can scale as media; and Precisify covered safe, measurable gaming campaigns.
IAB
@iab
Sep 17
🎮 We’re live at #IABPlayFronts! IAB’s Cintia Gabilan kicked off the event, setting the stage for a day of conversations about gaming, advertising, technology, creators, and the communities shaping the space.
IAB
@iab
Sep 16
The final stretch of #IABPodcastUpfront looked at what’s next for audiences and creator businesses: @iHeartMedia shared Gen Z research, C-Suite Network made the case for niche audiences, Red Seat Ventures explored creator-led growth & Sounds Profitable mapped the ecosystem.
IAB
@iab
Sep 16
After lunch, #IABPodcastUpfront turned to fandom, storytelling & video: @AudacyCorp explored @MatthewBerryTMR’s community, @WNYC marked 25 years of @Radiolab, @consumable shared visual audio ad research, and Jomboy Media, YouTube, Spotify & Airwave Media looked ahead.
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