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Experience Game Day in Ames

Get ready for a one-of-a-kind tailgating and game day experience at Jack Trice Stadium!

ENJOY THE GAME

Fall for Ames

Fall has arrived, and Ames is alive with exciting activities and events to celebrate the season!
ENJOY FALL

Eat like a local

Kick back and relax. You know you’re in for a good time at these local favorites.

Dig In

Outdoor adventure

From fall selfies to scenic walks, discover the best fall colors in Ames and beyond.

Get outside

Get crafty

From painting to pottery, there are endless possibilities to develop your artistic talents.

Find Inspiration

Explore Downtown

Spend an entire afternoon in the heart of Ames.
Enjoy downtown
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2026 Visitor Guide

The Visitor Guide for 2026 is here! Request a guide straight to your mailbox now.

Get yours now
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Ames Event Center at The LINC

Learn more about the vision for the Ames Event Center, including its planned spaces, amenities, timeline, and role in the future of Ames.

CHECK IT OUT
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Go Beyond the Main Event

Ready for something unexpected? Discover hometown flavors, unforgettable finds, and fun that goes beyond the main event.

Explore beyond the main event
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See a new perspective

Enjoy the beautiful art and landscape of Reiman Gardens like you’ve never seen it before!

Explore the gardens
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Cyclone City Tour

27 statues of Iowa State’s mascot Cy can be found throughout Ames, and a weekend here isn’t complete without taking pictures with one! 
Find Cy
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Downtown Ames

With unique eats, local brews, and fun activities; there’s a reason it’s called Main Street. 

Visit Downtown
Featured Itinerary
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Experience the ultimate COLLEGE FOOTBALL weekend

It’s finally football season in Ames! Whether you’re gearing up for kickoff or exploring everything the town has to offer beyond the stadium, this is your guide to the ultimate college football weekend.

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Explore campus

Grab some gear

Enjoy the game

DiscoverAmes

Discover what we love about Ames!

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Discover Ames
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I’m ready to help!

MELISSA MUSCHICK

Director of Partner and Community Engagement

 

Still have questions

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Connecting
with Iowa State University

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  • Collaboration with ISU Athletics
  • Engaging at student-focused events like EIS (Experience Iowa State) and Orientation
  • Partnering with key ISU departments to connect with students and families
  • Providing resources to incoming freshman through an annual mailing

Promoting
Ames Nationwide

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  • National coverage; RV There Yet and ISU Guide to the Game
  • 1.5M+ social media impressions across multiple platforms
  • Creating and distributing 25K+ Visitor Guides and 30K+ Ames Insiders
  • Working with local and national influencers to promote Ames

Investing
in Our Community

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  • Awarding $100K+ in Community Grants each year to support local events
  • Outreach to youth through career fairs and presentations
  • Educating local businesses and leaders on how we can help and what we do
  • Coordinating and leading Hotel & Attraction Council to keep them informed and up to date

Growing
Events & Opportunities

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  • Bringing major events that draw tens of thousands of people to our community including Boys State Basketball and Campustown Showdown
  • Attending national trade shows and conferences to find new opportunities of events to bring to Ames
  • Providing top-tier service before, during and after each event

Advocating
for Our Community

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  • Funding feasibility studies for local projects
  • Helping advance tourism developments like CyTown and The LINC
  • Advocating for tourism with elected officials- Local & State
  • Driving converstations on a new Fieldhouse in Ames
  • Collaborating with Ames Alliance, iTIP, City of Ames, ISU & Visit Boone County

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