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Serious About Science, Pumped About Progress

Driven by science

10K reviews
Rated 4.8 out of 5
10K reviews
Rated 4.8 out of 5
Updated Dashboard
Updated MF phone Stack v
Featured Articles

SAY HI TO YOUR NEW NUTRITION SIDEKICK

Smart nutrition coach adapts to your metabolism

MacroFactor uses a dynamic algorithm to adapt to changes in your metabolism and personalize your macro plan to keep you on track.

Fastest food logger on the market

MacroFactor has the fastest food logging workflows on the market. Logging a food takes fewer taps in MacroFactor than in any other app, and all foods have been verified for accuracy.

Evidence-based recommendations

MacroFactor's algorithms and recommendations are based on proven nutrition and behavioral science.

Updated Strategy

Case Studies

Product Press

Annual Report

The 2025 MacroFactor Annual Report

In our Annual Report, we reflect on the improvements made to MacroFactor in its fourth year, and provide a sneak peek at the development we’re planning for Year 5 and beyond.

Monogram+Image

A new look for a new chapter

MacroFactor unveils a bold new brand identity with a new logo, custom typography, fresh food icons, and adventurous illustrations.
⁠​

Annual Report

The 2025 MacroFactor Annual Report

In our Annual Report, we reflect on the improvements made to MacroFactor in its fourth year, and provide a sneak peek at the development we’re planning for Year 5 and beyond.

Monogram+Image

A new look for a new chapter

MacroFactor unveils a bold new brand identity with a new logo, custom typography, fresh food icons, and adventurous illustrations.
⁠​

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MacroFactor is coming to Apple Watch

Track smarter, right from your wrist. Our Apple Watch experience brings fast food logging, at‑a‑glance nutrition, and weight tracking to the place you check most often—so you can stay consistent without opening your phone.

In-Depth Articles

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How Does Alcohol Affect Body Composition?

Alcohol is part of everyday life for many people, but it can raise questions if you care about your training or nutrition. Can a drink or two fit into your routine without hurting progress, or does it start to chip away at your results? Here’s what the research says about how alcohol affects body composition.

Menopause copy

How Menopause Impacts Body Composition, Strength, and Performance 

How much does menopause itself play a role in the changes to your body composition, strength, and performance versus just aging? What role does hormone replacement therapy play? This article offers a more nuanced view on this topic than you often find in the online world.

App Insights

Modifier

An Examination of MacroFactor’s Expenditure Modifiers

The expenditure modifier is an optional add-on that helps you get a little extra performance in specific scenarios. This update adds step-informed data and goal-based adjustments to improve the accuracy of your Calorie targets.

Frame

MacroFactor vs. MyFitnessPal: Which Macro Tracking App Wins in 2025?

We looked at how MacroFactor stacks up against MyFitnessPal, the most recognizable name in food logging. MyFitnessPal has been the starting point for millions of people, but does it still make sense in 2025 if your goal is to track Calories and macros effectively?

Help

The MacroFactor Knowledge Base contains helpful how-tos, answers to FAQs, and explanations of the app's unique features.

Roadmap

The MacroFactor public roadmap shows our plans for new features and improvements. We welcome your feature requests here too!

Community

The MacroFactor groups are a great place to ask and answer questions and connect with a likeminded and supportive community.

Reach your fitness goals with smarter, more personal tech

Reach your fitness goals

Join 400,000 users and confidently control your nutrition with MacroFactor. Download and start your free trial to get your custom macro plan and food logging access today.
Nutrition Summary
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