Serious About Science, Pumped About Progress
Driven by science
The 2025 MacroFactor Annual Report
From Setback to Steps Forward: Cass’s Journey With MacroFactor
SAY HI TO YOUR NEW NUTRITION SIDEKICK
Smart nutrition coach adapts to your metabolism
MacroFactor uses a dynamic algorithm to adapt to changes in your metabolism and personalize your macro plan to keep you on track.
Fastest food logger on the market
MacroFactor has the fastest food logging workflows on the market. Logging a food takes fewer taps in MacroFactor than in any other app, and all foods have been verified for accuracy.
Evidence-based recommendations
MacroFactor's algorithms and recommendations are based on proven nutrition and behavioral science.
Case Studies

From Setback to Steps Forward: Cass’s Journey With MacroFactor

How Terry Used Data to Take Control of His Training and Nutrition

Escaping the All-or-Nothing Mindset with MacroFactor

How Emely Learned Patience Over Panic

From Setback to Steps Forward: Cass’s Journey With MacroFactor

How Terry Used Data to Take Control of His Training and Nutrition

Escaping the All-or-Nothing Mindset with MacroFactor

How Emely Learned Patience Over Panic
Product Press

The 2025 MacroFactor Annual Report
In our Annual Report, we reflect on the improvements made to MacroFactor in its fourth year, and provide a sneak peek at the development we’re planning for Year 5 and beyond.

A new look for a new chapter
MacroFactor unveils a bold new brand identity with a new logo, custom typography, fresh food icons, and adventurous illustrations.

The 2025 MacroFactor Annual Report
In our Annual Report, we reflect on the improvements made to MacroFactor in its fourth year, and provide a sneak peek at the development we’re planning for Year 5 and beyond.

A new look for a new chapter
MacroFactor unveils a bold new brand identity with a new logo, custom typography, fresh food icons, and adventurous illustrations.

MacroFactor is coming to Apple Watch
Track smarter, right from your wrist. Our Apple Watch experience brings fast food logging, at‑a‑glance nutrition, and weight tracking to the place you check most often—so you can stay consistent without opening your phone.
MacroFactor Monthly
In-Depth Articles

Are Organic Foods Healthier and Safer Than Conventional?
Are you better off buying organic food, or is conventional just as safe? Are there any exceptions? This article reviews current research on plant and animal foods.

How Does Alcohol Affect Body Composition?
Alcohol is part of everyday life for many people, but it can raise questions if you care about your training or nutrition. Can a drink or two fit into your routine without hurting progress, or does it start to chip away at your results? Here’s what the research says about how alcohol affects body composition.

How Menopause Impacts Body Composition, Strength, and Performance
How much does menopause itself play a role in the changes to your body composition, strength, and performance versus just aging? What role does hormone replacement therapy play? This article offers a more nuanced view on this topic than you often find in the online world.

The Connections Between Sleep, Weight, and Exercise
This article examines the role of sleep not only in how it affects your weight loss or performance, but also in how your nutrition and training behaviors can affect sleep.
App Insights

An Examination of MacroFactor’s Expenditure Modifiers
The expenditure modifier is an optional add-on that helps you get a little extra performance in specific scenarios. This update adds step-informed data and goal-based adjustments to improve the accuracy of your Calorie targets.

MacroFactor vs. MyFitnessPal: Which Macro Tracking App Wins in 2025?
We looked at how MacroFactor stacks up against MyFitnessPal, the most recognizable name in food logging. MyFitnessPal has been the starting point for millions of people, but does it still make sense in 2025 if your goal is to track Calories and macros effectively?
Help
The MacroFactor Knowledge Base contains helpful how-tos, answers to FAQs, and explanations of the app's unique features.
Roadmap
The MacroFactor public roadmap shows our plans for new features and improvements. We welcome your feature requests here too!
Community
The MacroFactor groups are a great place to ask and answer questions and connect with a likeminded and supportive community.
Join the Facebook group or subreddit
Reach your fitness goals with smarter, more personal tech
Reach your fitness goals