Also on your desktop
There is a native Mac app, and it is included
The whole toolkit as a real macOS app built with SwiftUI - not a wrapped website. It launches instantly, keeps your keyword history available offline and updates itself. Signed and notarized by Apple.
macOS 14 or later · Apple silicon & Intel · No extra cost on any plan
Live demo · Keywords
Know which keyword deserves your next slot
This is the keyword tracker you get inside. Real Apple Search popularity against honest ranking difficulty, your live position and its daily trend - all sortable. The wins hide where demand is high and difficulty is low, so sort the table and watch them surface.
| Keyword | Trend | |||
|---|---|---|---|---|
| productivity | 55 | 80 | #44 | |
| habit tracker | 52 | 76 | #9 | |
| habit | 49 | 71 | #22 | |
| daily planner | 45 | 54 | #3 | |
| routine | 40 | 48 | #7 | |
| goal tracker | 38 | 41 | #2 | |
| daily routine | 36 | 39 | #5 | |
| streak | 33 | 36 | #1 |
Interactive sample data - sort it. The real thing runs on your apps.
Rank tracking
Every position, day by day
Open any keyword for its full daily history. Markers pin the day you changed your metadata, so a jump is never a mystery - you can see what caused it.
About rank tracking
Competitors
See exactly who you are up against
Open a keyword to get the apps ranking for it right now, with their ratings and review counts. That tells you whether a term is worth the fight before you spend a metadata slot on it.
About competitor analysis
Your portfolio
Every app you track, in one window
Apps and keyword lists side by side, with top-10 counts and a trend line at a glance. Add any App Store app in any of 60+ storefronts and it starts tracking the same day.
See all the toolsLive demo · Performance
Then watch it show up in your numbers
Connect App Store Connect and your downloads, revenue, conversion and subscriptions land here - with markers on the exact day you changed your listing, so you can prove which keyword move actually paid off. Hover anything.
Acquisition
Daily downloads against impressions. Hover the marker to see what a metadata change did.
How we compare
Everything you need, nothing you don’t
Trustworthy Apple data and the features you reach for, focused on the decision that actually grows installs - at a price that makes sense.
| Feature | ASO Atlas | Other tools | Big suites |
|---|---|---|---|
| Starting price | $9 / mo | ≈ $$ / mo | $$$$ / yr |
| Real Apple search popularity | |||
| Ranking difficulty score | |||
| Opportunity verdict - what to target | |||
| Unlimited keywords & apps | |||
| Metadata optimizer | |||
| Competitor keyword gap | |||
| No annual lock-in | |||
| Built for indies & small teams |
Comparison reflects typical positioning; other tools’ features and pricing may change.
Pricing
One plan. Everything included.
No seat math, no feature tiers, no “contact sales.”
Billed yearly - just $8.33/mo. Unlimited apps and keywords.
Get started- Unlimited keywords & apps
- Daily rank tracking
- 60+ country storefronts
- Opportunity scoring
- Competitor gap analysis
- Metadata optimizer
- Review insights
- Historical trend charts
Questions, answered
What can I do with ASO Atlas?
Research keywords, score the opportunity behind each one, track your daily rankings, spot the terms competitors beat you on, and tighten your title, subtitle and keyword field - all in one place, built around the single question of what to target next.
Do I need to connect my App Store Connect account?
No. There is nothing to install and no account to link - just search any app or keyword and start working. Your App Store Connect credentials are never required.
How many apps and keywords can I track?
Unlimited, on every plan. Add as many apps as you manage and track as many keywords per app as you like - we never meter the thing that actually grows your installs.
How often is the data refreshed?
Rankings and metrics update daily, and every keyword keeps a full history so the trend charts go back as far as you have been tracking - you catch movement early instead of finding out a week late.
Which countries and storefronts are covered?
Over 60 App Store storefronts out of the box, including the US, UK, Germany, Poland, Japan and most major markets. Research and track keywords independently in any of them.
How does the opportunity verdict work?
We fold real search demand, honest ranking difficulty and how relevant a term is to your app into one clear call - Take, Tight or Skip - so you stop reading a wall of numbers and just know where to spend your next metadata slot.
Can I research and track my competitors?
Yes. Pull any rival app, see the keywords it ranks for that you are missing, and turn that gap into a target list with metadata suggestions that fit Apple character limits.
Does it work for both iPhone and iPad apps?
Yes - research, scoring and rank tracking work the same across iPhone and iPad listings, so universal apps are fully covered.
Is there a free version I can try first?
Yes - our free ASO keyword tool lets you run a keyword search and see the real demand, difficulty and opportunity verdict on any term, no sign-up needed. The full product - rank tracking, competitor gaps and your own multi-app workspace - is on the paid plan.
Can I cancel anytime?
Yes. Pick monthly or yearly billing, cancel in two clicks - no long-term lock-in, and your data stays exportable for as long as your account is active.
What is App Store optimization?
App Store optimization (ASO) is the practice of improving how an app ranks and converts in App Store search, where most downloads begin. It covers the metadata Apple indexes - title, subtitle and keyword field - plus the performance signals and product-page design that decide whether a visitor installs.
How long does ASO take to show results?
A metadata change is usually reflected in rankings within a few days to a couple of weeks, but the honest answer is that you need a baseline to compare against. Track your keywords before you change anything, then change one thing at a time so you can tell what actually moved.
Do I need a tool to do ASO?
You can start without one - App Store Connect shows your own impressions and conversion for free. A tool earns its place when you need to know about keywords you do not already rank for: what people actually search, how hard each term is, and which of them you can realistically win.
Is ASO the same as SEO?
They share the idea of ranking for search terms, but the mechanics differ. App Store search is shorter and more direct, driven by a small metadata surface plus install and engagement signals, rather than by links and long-form content.
Stop guessing which keywords to target
Start with real Apple data and a clear verdict today.
