BAT: Powering the user-first attention economy

The Basic Attention Token (BAT) tokenizes the attention economy, introducing new ways for users, advertisers, and creators to earn, engage, and transact. The BAT Roadmap 4.0 grows BAT utility across the transactional attention economy—spanning payments, rewards, and creator monetization.

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BAT White Paper

On Token Velocity

Since 2017, BAT has grown in utility to tens of millions of users worldwide, over 2 million verified websites and content creators, and delivered commercial success in running thousands of ad campaigns from top brands within the Brave browser. Ranked as the 14th most distributed token by on-chain holders on Ethereum, BAT stands as one of the most widely adopted tokens in crypto. Now, with over 99% of its total 1.5 billion supply in circulation, BAT enters the next phase of broader adoption and utility. BAT is shaping the future of the user-first attention economy, including future developments like the Boomerang Protocol, a decentralized, privacy-preserving incentive system currently in research and development.

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The BAT 4.0 ecosystem: the transactional attention economy

Unified Brave Wallet & BravePay

One wallet for saved cards, self-custody crypto, and Brave Rewards
BravePay: private, self-custody stablecoin payments with .brave addresses
On- and off-ramps, swaps, and cross-chain bridging

Brave Rewards Card & Rewards

Earn BAT on everyday purchases with a virtual & physical rewards card
Loyalty tiers, exclusive Offer Wall perks, and BravePass access to Brave Premium
BAT buybacks from Wallet, Card, and BravePay revenue fund user rewards

Creators & the Agentic Web

Creator Contribution Protocol: compensate creators when AI uses their content
Browser support for x402 & Machine Payments Protocol (MPP)
Open-source BravePay & Rewards SDKs for merchants and developers

Users earn BAT in Brave Rewards

Earn with your attention while protecting your privacy

With Brave Rewards, users can opt to earn BAT for viewing privacy-respecting ads in the Brave browser (with more options to earn currently in development).

Creators get more ways to grow and monetize

Users support creators on leading platforms for their content with the BAT they earn.

Join Verified Creator Network

Advertisers get a better return

Brave’s anonymous accounting lets advertisers on the Brave Ads platform see the effectiveness of their ads while still protecting user privacy. Future research initiatives, such as the Boomerang Protocol, aim to introduce decentralized, verifiable ad interactions while maintaining user privacy.

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First crypto application to have more than 1 million users

Brave Browser Global Usage

Monthly Active Users

Daily Active Users

Creator Network Growth

Verified Creators

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Our private ad network is a first of its kind

Active campaigns

Countries and counting

+400

Advertisers to date

We continue to work with some of the industry's biggest brands.

Ecosystem participants

BAT adoption is expanding across Web3, with growing integrations across DApps, Web3 gaming, creator platforms, and decentralized payment systems. From privacy-first ads to on-chain payments, BAT is powering the future of the attention economy.