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Create and Orchestrate: The Path to Claiming Your Creative Power from an Unlikely Entrepreneur
Two decades later, Marcus has founded two innovative companies in the healthcare space, exited a tech marketing company, and co-owns Nashville’s new Major League Soccer team.
In Create and Orchestrate, Marcus walks you through his unlikely journey from waiting tables to building companies. He demystifies much of what keeps people from pursuing entrepreneurship and explains why it’s the only vocation that allows you to control your time by using your creativity. When you control your time, you can claim your full power by matching up what you’re great at with the problems you see in the world.
The world needs more entrepreneurs who can offer fresh solutions. Create and Orchestrate will give you the confidence to say: Why not me?
- LanguageEnglish
- Publication dateJune 30, 2020
- File size4.0 MB
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Editorial Reviews
About the Author
Marcus is also co-founder and minority owner of Major League Soccer team, Nashville Soccer Club.
Marcus is the author of the Amazon #1 best-selling book "Create and Orchestrate", about claiming your Creative Power through entrepreneurship. His work has been featured by Entrepreneur, CNBC, Inc., NPR, Fast Company, and The Atlantic.
Marcus is a member of the board of Celtic Bank, the Country Music Hall of Fame® and Museum, the Nashville Convention and Visitors Corporation, and Launch Tennessee.
Product details
- ASIN : B089J1PWFC
- Publisher : Creative Power
- Accessibility : Learn more
- Publication date : June 30, 2020
- Language : English
- File size : 4.0 MB
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 173 pages
- ISBN-13 : 978-1544509761
- Page Flip : Enabled
- Best Sellers Rank: #2,546,738 in Kindle Store (See Top 100 in Kindle Store)
- #187 in Business School Guides (Kindle Store)
- #1,699 in Marketing for Small Businesses
- #3,288 in Starting a Business (Kindle Store)
- Customer Reviews:
About the author

From college-dropout, waiter to self-taught, successful entrepreneur.
Marcus Whitney is Founding Partner of Jumpstart Health Investors, the most active venture capital firm in America focused on innovative, healthcare companies with a portfolio of over 150 companies. He recently launched Jumpstart Nova, the first healthcare venture fund in America investing exclusively in Black founded and led startups.
Marcus is also co-founder and minority owner of Major League Soccer team, Nashville Soccer Club.
Marcus is the author of the Amazon #1 best-selling book "Create and Orchestrate", about claiming your Creative Power through entrepreneurship. His work has been featured by Entrepreneur, CNBC, Inc., NPR, Fast Company, and The Atlantic.
Marcus is a member of the board of Celtic Bank, the Country Music Hall of Fame® and Museum, the Nashville Convention and Visitors Corporation, Instruction Partners, OZ Arts, and Launch Tennessee.
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Reviews with images
Inspiring, encouraging, hard-won wisdom
Top reviews from the United States
- 5 out of 5 stars
Worth the read.
Reviewed in the United States on July 11, 2026Good story with good information to learn from.
Sending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try again - 5 out of 5 stars
Raise the bar as an entrepreneur (and in life) with this book!
Reviewed in the United States on July 5, 2020I was fortunate enough to receive an advanced pre-launch copy of Create and Orchestrate., so I feel confident to say without hyperbole - this book serves as both an invitation and a promise that transcends beyond the pages you'll enjoy reading - "YOU have creative power!" Steps to realise and actualise that power is what this book is about. Complete with hard-earned lessons, this book can save you the pain of making costly unconscious mistakes you want to avoid while empowering you to actively learn and how to effectively pivot from key every life moment you encounter. If you're looking for fluff or theory, then this is not the book for you. Both "Create" and "Orchestrate" are verbs. As you'll explore in this book, it's about being deliberate and taking effective action to set up and optimise the conditions that increase the probability of success. It's a conscious sport! Read this book if you're serious about "creating" and "orchestrating" a life that matters!
One person found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try again - 5 out of 5 stars
Climb that mountain!
Reviewed in the United States on July 3, 2020I am thankful to have been Marcus’s co-worker and co-founder, but most importantly his friend. He always leaves me impressed and in awe as he shoots for the stars. Marcus practices what he preaches in his brilliant book.
Create & Orchestrate was well worth the wait!
If you are an aspiring entrepreneur, this book will provide you with the wisdom and motivation you need to keep climbing that mountain.
Marcus has done a wonderful job of weaving his stories of his successes and failures together with important information about running a successful business and overcoming the hurdles.
You will be left inspired and ready to take the necessary steps to launch and grow your first or next business.
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A transparent hero's journey to show the way for entrepreneurs
Reviewed in the United States on June 30, 2020I like the fact he tells his missteps and blunders. His authentic story shows his transformation from immature to mature. From failure to triumph. He shares knowledge and wisdom. There are practical tips and he demystifies "business speak" for the non-business educated. Though I have read numerous business books, he has new insights and fresh frameworks. His story is inspiring and his personal mission to make entrepreneurship accessible to all is evident and commendable. Buy the book and follow him on social media and his website. You will appreciate his obvious mission to help others.
2 people found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try again - 4 out of 5 stars
Great for early entrepreneurs
Reviewed in the United States on September 12, 2024This book breaks down some key points for early entrepreneurs to apply. I enjoyed the storytelling and real world examples of success and failure. Thank you for humanizing business.
One person found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try again - 5 out of 5 stars
Concept of the book
Reviewed in the United States on March 30, 2024This book is just nice what I needed for. I guess all new entrepreneurs need this book and this gives a details business idea. Love this book
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Excelente libro.
Reviewed in the United States on January 2, 2021Es increíble cómo hay personas que te resumen años de experiencias de una forma tan clara como lo hace Marcus. Si eres un emprendedor te recuerda que hay muchas más cosas después de tu business plan y si eres alguien que quiere iniciar un negocio te da una real bienvenida a los conceptos núcleo que debes tener en cuenta.
En este libro encontrarás todo lo que necesitas para orquestar una empresa desde la visión interna el liderazgo, finanzas, operaciones y growt como lo externo siendo el producto, servicio, ventas y marketing. También encontrarás las claves del liderazgo y un capítulo completo para entender cómo funciona el venture capital.
Sin duda uno de los mejores libros de emprendimiento que he leído. Muchas gracias por tanto Marcus.
Sending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThanks, we'll investigate in the next few days.Sorry, We failed to report this review. Please try again - 5 out of 5 stars
Vulnerable insights from a Creative Leader
Reviewed in the United States on June 30, 2020An extremely powerful story that follows a young African-American man from college through his journey of entrepreneurship. With varied experiences, Marcus succinctly explores and explains how one can take control of the path forward and achieve greatness. A role model for all, but specifically for young black boys and girls who to often see African-Americans in a negative light. Thanks, Marcus for sharing your story. It has been great witnessing it up close!
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Top reviews from other countries
Kris5 out of 5 starsWhat a journey!
Reviewed in France on February 22, 2021I'm amazed and I don't regret getting to the end of that book. A lot of young black people (but not only) are in search of stories that can inspire them and to which they can relate to. This is one of those. Reading the story of Marcus makes me believe that I can do it too. I can succeed as an entrepreneur.
I like that the relevant basics of entrepreneurship are explained in an easily understandable way. It's not a basic motivational book written to make you feel good and I like that. There is honesty in there.
We're only in February but that's the best book I've read this year on entrepreneurship.
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nathan5 out of 5 starsGreat book
Reviewed in the United Kingdom on July 12, 2023Great book, great price! For those who want to know how to run a business and have no concept of how to do that and what is important framework to keep in mind.
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Nico H2 out of 5 starsMaybe helpful for people that have NO clue about entrepreneurship whatsoever
Reviewed in Germany on June 9, 2022Not really helpful for me unfortunately, but maybe for people who generally have little knowledge about finances and entrepreneurship. Not much new stuff, sadly a waste of time.
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Berjo5 out of 5 starsNO NONSENSE GUIDE TO ENTREPRENEURSHIP
Reviewed in the United Kingdom on January 14, 2022Just started reading this book and so far it's exactly what I expected, a no nonsense guide for anyone who wants to go into entrepreneurship. The book is packed with practical advice and lessons from Marcus. Definitely recommend!
PS: The book arrived on time, in great condition.
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Dante5 out of 5 starsAmazing account of a very interesting and unconventional success story
Reviewed in the United Kingdom on December 8, 2020Really enjoyed the book, it’s very holistic in the way Marcus shares both his failures then successes in a very candid way. He makes his points come alive by interweaving them with his life experiences. This is a great model for successful entrepreneurship and a book I will be referring to again.
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