Advertising & Disclosure Policy

First Ledger offers paid “Boosts” — sponsored placement in a clearly-labeled rail. This page explains how they work and what they do and do not mean.

Paid placement is clearly labeled

Every boosted token is marked with an “Ad” / “Sponsored” label wherever it appears (the Boosted rail, the token page, and the /boosts leaderboard). Boosts are advertising, not editorial.

Boosts never change organic ranking

Paid placement is a separate, clearly-cordoned rail. It does not alter, reorder, or influence the organic trending/token lists, which are ranked by on-chain activity (volume, price action, liquidity, holders) only. Money cannot buy a position in the organic list.

How a boost is won (open auction)

Boost slots are sold by an open, demand-driven auction. Anyone may bid to promote any token that is visible and not blocked on the platform. The highest live bids hold the available slots; a higher bid can displace the lowest current holder, except during a holder’s guaranteed minimum-hold window. Bids are placed and settled entirely on-chain from your own wallet — First Ledger is non-custodial and never holds your funds.

How bidding and displacement work

There are 10 sponsored slots, ranked by live bid — the highest bid is rank 1.
Each boost runs for a fixed 12 hours, then expires and frees its slot automatically.
The minimum bid is $5 (charged in XRP at the live exchange rate) while a slot is open. Once all 10 slots are full, the minimum to win rises to the lowest currently-available bid + 10%.
Every won slot is protected for its first 2 hours (the minimum-hold). “Protected” means it cannot be knocked out of the top 10 at any price during that window — it is not a locked rank, a fixed position, or a guaranteed #1. A higher bid can still rank above a protected slot (moving it down within the top 10); it simply cannot remove it from the board until the 2 hours elapse.
A winning bid removes the lowest holder that is past its 2-hour protection — never a protected holder, and never a higher bid. If it out-bids a protected slot, that slot is re-ranked downward but stays on the board.
If some of the cheapest slots are still protected, the price of entry is set by the cheapest unprotected slot. You may need to outbid a mid-ranked holder rather than the cheapest one on the board.
If all 10 slots are protected at once, no new bid can win until the soonest protection lapses. The boost screen shows when the next slot opens.
Bidding again on a token you already hold raises or renews that slot — it does not take a second slot.
All 10 slots show on the /tokens rail and each token’s page; the top 5 bids are additionally featured on the homepage, so a higher rank earns broader reach.

What each slot gets

Higher bids unlock more visibility — and every placement is always labeled “Ad” / “Sponsored.”

👑 #1 (top bid) — gold styling and a crown wherever it appears, a pinned seat in the homepage price ticker, the top of search suggestions, and a longer (1.5×) protected window.
🥈 🥉 Top 3 — silver / bronze styling and a medal on the rails, plus a spot in the search suggestions.
Top 5 — featured on the homepage Boosted rail (on top of the /tokens rail).
All 10 — shown on the /tokens Boosted rail and labeled on each token’s own page. Every card shows the token’s live price and 24h change.

Bids are final and non-refundable

A bid is a signed on-chain payment and is final and non-refundable. During its initial minimum-hold window a won slot keeps a place in the top 10 (it can be out-ranked by a higher bid, but not removed from the board) — protection is never a guaranteed rank or position. After that window it may be displaced off the board by a higher bid for the remainder of its term with no refund. If a paid bid cannot be granted a slot (for example, it was outbid before it confirmed, or the token became ineligible), the payment is still non-refundable.

No endorsement, no warranty

A boost is paid advertising and is not an endorsement, recommendation, rating, or guarantee by First Ledger. We do not verify, vet, audit, or guarantee the legitimacy, security, or performance of any token — boosted or not. Cryptocurrencies are high-risk and volatile; you may lose all the money you invest. Always do your own research. Nothing on First Ledger is financial advice.

Eligibility & removal

Only tokens that are visible and not blocked on the platform are eligible to be boosted. We may decline, remove, or refuse to display any paid placement at our discretion — including for tokens we identify as malicious, fraudulent, or otherwise harmful — without obligation to refund.

Regional availability

Paid promotion of crypto assets is regulated differently across jurisdictions. Boosts may be unavailable or restricted in some regions, and First Ledger may limit availability to comply with applicable rules.