What is a “pro-sumer”?
Paying for multiple Claude Max 20x's? We build for you.
People who have the money and need for better tools.
01
Is technical enough.
02
Has money for good stuff.
03
Utility over fashion.
Our process
Talk with prosumers.
Build a fix for their problems.
Have them test it.
How we make money
$50K
to launch one product
1 in 10
actually works
$500K
to find the winner
$20M
what the winner's worth
40×
on the winner
Launch amazing MVPs.
Get to 1k paying customers.
Concept
Prototyping
Next up
Alpha
Next up
MVP
Paying customers
Acquired
Cancelled
Profitable today.
We run indefinitely on the current burn. The launch timeline above is already earning, from paying customers to an acquisition.
E-commerce executive, turnaround CEO.
$100M+
Revenue as ecom exec
300+
Employees managed
2
Turnarounds
1
PE exit + buyback
Meet Reif
CMU / BYU-Hawaii · CIS, Accounting, Entrepreneurship
Building tools that are important.
LinkedInThe Good Project
Partner
Portfolio for good.
Q2 Investments
Turnaround Executive
Ran five brands.
Guardia One
Turnaround CEO
Built Shopify SaaS.
Qualtry
EVP Revenue
Scaled to $1.5M+.
Elevated Billing Solutions
Product Manager
Owned the backlog.
Overstock.com
Jr. Software Engineer/PM
Shipped production software.
100M+ in revenue behind us. Not a billion yet.
Raising $5M.
On a SAFE. Fuel for more swings.
The SAFE
- Instrument
- SAFE (post-money)
- Raise
- $5,000,000
- Ownership
- 40%
- Implied post-money cap
- $12.5M
What it buys
$5M
raise
~100
swings at $50K each
~10
winners at one in ten
~$200M
created, ten winners at $20M
We run indefinitely at the current burn. This just buys more swings, faster.
16×*
potential return on the $5M
*The model, not a promise. Ten winners at $20M is $200M; our 40% is $80M on a $5M raise. Call it 16×. Most swings miss. Startups are risky. We're showing the math, not guaranteeing the outcome.
Get in touch.
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