Picture the path someone takes with your product
They arrive as a visitor
They sign up, and now they're onboarding
If it clicks, they go active and maybe, one day, they're paying
Four moments that decide whether you keep them
Most businesses only show up for one
Hire Mara.
She turns your free users
into paying ones.
She welcomes your users, nudges the ones who get stuck, and shows them what upgrading unlocks. Every email in your voice, like a human wrote it.
Plug her into your events.
Mara works off what happens in your product. User events tell her who signed up and who went quiet. Payment events tell her who upgraded, whose card failed, and who left. Connect the tools you already use, or send events your own way.
Her rate.
- Every email drafted in your voice
- Journeys proposed from your product
- Nothing sends without your yes
- Variants written and tested on live sends
- Winners get more send share, losers get rewritten
- Personal context on win-back and churn-save
- Replies read, sorted, and answers drafted
- A weekly report in plain words
- Your own sending domain
- Her playbook of what worked, with evidence
Extra sends are $1.50 per 1,000 · Cancel anytime, your contacts and reputation leave with you · More than ten programs? [email protected]
Not ready? Watch her draft your first program free. No card.
The difference is who does the work.
Customer.io and Loops are good sending platforms. They give you the editor, the canvas, and the dashboards, and the work is still yours. Mara does the work, and brings her own platform.
She drafts them in your voice.
In Customer.io or Loops the editor is empty until you fill it. Mara reads your site and your repo, then writes the first draft herself.
She proposes them from your product.
A tool gives you a blank canvas. Mara arrives with welcome, activation, and win-back already drafted for your approval.
She reads them and drafts your answers.
A tool stops at delivery. Mara sorts what comes back and writes the reply, waiting on your yes.
She runs the testing loop herself.
In a tool you pick the variants, watch the dashboards, and rewrite the losers. Mara writes her own variants, shifts sends to the winners, and rewrites what keeps losing.
She computes them from your events.
No query builder. Engaged, dormant, at risk: kept current from what your users actually did.
You ship. She keeps up.
Sequences in a tool go stale the day the product moves. Mara reads your repo and rewrites what changed.
Approve what she sends. That is the job.
With a tool, all of the above is on you. With Mara, it is a yes.
Both are good platforms. If you want to run the program yourself, they are the right buy. The longer version is at /compare.
Things you’re probably wondering.
Because each one has a job: moving someone a step closer to paying. The welcome gets them started, the nudge unsticks a stalled trial, the win-back brings back the ones who drifted. You could write them yourself. Most founders never do.
She reads your site, your code, and your past emails before she writes a word. And you read every draft. If it sounds off, you do not send it.
She cannot, unless you let her. New accounts start in approval-only. Nothing goes out without your yes, and you can pause any program instantly.
Live, and running real programs today. It is beta, so expect the odd rough edge, and tell us when you hit one.
Because the program is the work. Per-contact pricing rewards a big list. Per-program pricing rewards handing her the win-back you keep putting off. Contacts are unlimited on both plans.
No. Mara runs alongside it and sends from your own domain. She is the brain and brings her own pipe, so your newsletter tool keeps its job. Cancel and your contacts and reputation stay with you.
“I kept meaning to write these emails. The welcome, the nudge, the win-back. I never did, because I was building. So I built someone who would.”
Magnus Junghard
Founder, Mara
See what she would send your users.
Point Mara at your site. In about thirty seconds she reads it and drafts the welcome program she would run, in your voice. No card. If you like it, keep going.
About 30 seconds · Read-only · Nothing sends
