We Invest In What Matters To You
At Coldwell Banker Realty, putting agents first isn’t just a slogan, it’s how we operate. That’s why Core Four focuses on:
- Production support, to help you win listings and navigate transactions with confidence
- Coaching for every stage of your business
- Wealth strategies, to help you grow and protect your wealth
- Culture that supports, celebrates and connects you
A Network That
Feels Like Home
93,000+ Agents
One shared standard of excellence.
A culture built on collaboration, integrity and ambition.
Single Integrated Technology Platform
Home Platform enables agents to search for properties, communicate with clients, market themselves & their listings, manage their transactions and grow their business — all from one single place. The average agent uses over 20 different pieces of technology to do their job — Coldwell Banker Realty affiliated agents using HOME will only need to use one.
*Ace Metrix Scores 2012-2025. Real Estate Category
Your Edge in a Competitive Market
From national advertising to industry-leading tools, everything is designed to help you stand out and win.
- 4.5x more likely consumers to work with CB agents
*Coldwell Banker/Quester Consumer Research April 2025
- Coldwell Banker® affiliated agents who utilized offerings within the technology suite were 1.5x more productive.
Based on average commission earned and average units closed of active agents that performed an action in at least one of the following offerings in the technology suite between Jan 1st, 2025 and Dec 31st, 2025: Boost, Exclusive Look, ListTrac, the MoxiWorks® products such as MoxiPresent®, MoxiEngage®, and/or MoxiImpress®. Results are not guaranteed.
- Automated marketing + CRM tools
- Personal branding support
CB Curated
A strategic approach that elevates the seller experience by bringing clarity to pricing, reducing days‑on‑market risk, building confidence, and creating meaningful differentiation in a crowded market. This distinct approach helps you rise above the sea of sameness in a landscape where many still rely on traditional listing methods.
Validate Pricing without
Internet Exposure
Private Exclusive*
Test demand and validate pricing through a vast network of affiliated real estate professionals, with early insights from qualified buyers and agents.
*Not available in all markets
Build Momentum
COMING SOON*
Pre‑market reach on ColdwellBankerHomes.com and Redfin.com, reaching about 50 million monthly visitors to capture early interest and refine pricing and presentation without accumulating days on market.
*Not available in all markets
Expand Visibility
Public Exposure
Launch your listing with national brand strength, clear pricing and positioning, and broad placement across most major third‑party sites and consumer portals.
Coldwell Banker Global Luxury
Luxury agents do not just need a recognizable name. They need a brand that gives them instant credibility, elevated marketing, global reach, and the confidence to compete at the highest level.
That is the power of Coldwell Banker Global Luxury.
Built on a brand legacy dating back to 1906, the program pairs heritage with modern luxury marketing, discreet client service, bespoke support, and an international network designed for exceptional properties and exceptional agents.
