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Getting started

Get started with the Braze dashboard through our onboarding courses.

[CALLOUT] Practitioner Learning Path

Master the basics and get certified. | [Get Started](/path/braze-practitioner) | live-training

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[HEADING] Discover, plan, execute

Get inspired by customer engagement use cases you can implement in Braze. Then, plan your business' top campaigns and strategize the data you'll need to support your engagement goals.

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Campaign Planning

Identify your brand's key use cases and the data needed to support them

English Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation sanity

Identify the required campaign data and strategize how to integrate it into Braze.

English Beginner include-in-search en-us On-Demand Data Strategy Data Settings sanity

Customer Activation Playbook

Create activation campaigns for your brand based on a library of use case examples

English Beginner include-in-search en-us On-Demand sanity

[HEADING] Get started with Braze live training

Acquire the skills needed to navigate Braze confidently through this collection of live training sessions. Learn the fundamentals of the Braze dashboard, then, tailor your learning with use case sessions focusing on activation, retention, winback, and more.

Not currently available

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Foundations for Effective Campaigns

Learn core Braze features with a live Braze trainer.

Onboarding Live Training Beginner include-in-search en-us Activation Campaigns & Journey Creation Audience & Targeting Testing & Optimization Reporting & Analytics

Driving First Transactions

Build a real-world Canvas to drive user interactions.

Onboarding Live Training Beginner include-in-search en-us Monetization Activation Campaigns & Journey Creation Audience & Targeting Testing & Optimization

Engage and Retain with Personalised Recommendations

Connect users with what they want and need.

Onboarding Live Training Beginner include-in-search en-us Monetization Audience & Targeting

Winback and Sunset Strategies for Lasting Engagement

Reengage users and manage sunsetting with automated Braze workflows.

Onboarding Live Training Beginner include-in-search en-us Activation Campaigns & Journey Creation Audience & Targeting Testing & Optimization Retention

Seamless Reengagement with Targeted Reminders

Reengage lapsed users with cross-channel reminders

Onboarding Live Training Beginner include-in-search en-us Activation Campaigns & Journey Creation Audience & Targeting Testing & Optimization Retention

[HEADING] Set up your workspace and integrate Braze

Build technical skills to integrate the Braze SDK into your platform, ingest your brand's essential data, and connect with partner solutions.

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Setup and integration

Set up for success and master your implementation.

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Automate Decision Making with Intelligence Suite

Automate decision-making with data-based insights.

English has-certification Beginner include-in-search en-us On-Demand AI & Personalization sanity

Configuração do dashboard

Execute as principais tarefas de administração do dashboard quando começar a usar a Braze

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[HEADING] Comece com o treinamento ao vivo da Braze

Adquira as habilidades necessárias para navegar na Braze com confiança por meio desta coleção de sessões de treinamento ao vivo. Aprenda os fundamentos do dashboard da Braze e, em seguida, personalize seu aprendizado com sessões de casos de uso com foco em ativação, retenção, winback e muito mais.

Not currently available

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AI Fundamentals

Learn the fundamental concepts of how machine learning works.

English has-certification Beginner include-in-search en-us On-Demand AI & Personalization

Noções básicas de segmentação

Direcione seus esforços para o público certo com a segmentação

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Noções básicas de dados da Braze

Uma introdução ao uso de dados com a Braze

Beginner Português pt-br On-Demand Campaigns & Journey Creation Audience & Targeting Data Strategy Reporting & Analytics Data Settings Setup remove-from-search

Retention and Loyalty Playbook

Implement strategies and campaigns to increase customer retention and promote loyalty.

Use Cases English Intermediate include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Travel & Hospitality Retention Retail & eCommerce Financial Services Media & Entertainment QSR Multichannel

[HEADING] Integrate braze

Build technical skills to integrate the Braze SDK into your platform, ingest your brand's essential data, and connect with partner solutions.

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Monetization and Conversion Playbook

Learn how to use Braze to execute monetization strategies

Email Use Cases English Intermediate include-in-search en-us Engagement Strategy On-Demand Monetization Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Testing & Optimization In-App Message QSR Multichannel Push Notification

Customer Activation Playbook

Create activation campaigns for your brand based on a library of use case examples.

Use Cases English Intermediate include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting AI & Personalization Retail & eCommerce Financial Services Media & Entertainment

Understanding Your Audience

Use lifecycle marketing to understand customer needs and nurture long-term relationships.

Beginner en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Retention Retail & eCommerce Financial Services Media & Entertainment QSR Multichannel remove-from-search

The Craft of Customer Engagement

Create meaningful conversations that boost retention and growth.

Beginner en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Retention Retail & eCommerce Financial Services Media & Entertainment QSR Multichannel remove-from-search

Data and Technology in Customer Engagement

Leverage data and technology to enhance your customer engagement strategy.

Partner Integrations Beginner en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting AI & Personalization Testing & Optimization Multichannel Data Strategy Reporting & Analytics Data Settings

Display User Milestones with Content Cards

Dynamically display personalized progress and milestones using Content Cards

Use Cases English include-in-search auto-register en-us Content Card

Customer Engagement with Braze

An introduction to the craft of customer engagement with Braze.

Beginner en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Multichannel Data Strategy remove-from-search

[HEADING] Complete a Learning Path for 100% Off Certification

Complete any eligible Braze Certification Learning Path between January 5–31.

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[HEADING] Complete a Bootcamp for 50% Off Certification

Complete any Braze Certification Bootcamps between January 5–31.

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SMS Fundamentals

Send effective and compliant text messages

English Beginner include-in-search en-us On-Demand SMS, MMS & RCS

Technical Marketing Expert

Design and implement technical solutions for a Braze integration that align with your brand's customer engagement goals.

English has-certification Advanced include-in-search en-us On-Demand

[CALLOUT] Calendário de treinamentos ao vivo

Encontre os cursos ideais para sua função e necessidades de negócios. | [Veja próximos eventos](/calendar) | live-training

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Categorias de dados da Braze

Conheça as diferentes categorias de dados armazenados na Braze e como cada tipo é usado em campanhas de marketing e de mensagens.

Beginner include-in-search Português pt-br On-Demand Campaigns & Journey Creation Audience & Targeting AI & Personalization Multichannel Data Strategy Data Settings sanity

Brazeを始めよう：離脱気味なユーザーを自然に呼び戻す

ライブ形式で離脱気味なユーザーを、マルチチャネルのリマインド施策で呼び戻す方法を学びましょう

Live Training include-in-search ja 한국어

Braze Certified Retail Marketing Specialist Bootcamp + 50% Off Certification

Build the strategic and technical foundations you need to pass the Braze Certified Retail Marketing Specialist exam.

[HEADING] Learn by Role

Focused training for your role

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[HEADING] Aprenda por Função

Treinamento focado na sua função.

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[HEADING] Aprenda por Tópico ou Indústria

Explore trilhas de aprendizagem que focam em uma habilidade específica, indústria ou tópico central de marketing.

Not currently available

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[CALLOUT] Trilha de aprendizagem de practitioner

Domine o básico e obtenha a certificação. | [Comece](/path/practitioner-pt-br) | live-training

Not currently available

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[HEADING] Descubra, planeje, execute

Inspire-se em casos de uso de engajamento do cliente que você pode implementar na Braze. Em seguida, planeje as principais campanhas do seu negócio e defina a estratégia de dados necessária para apoiar seus objetivos de engajamento.

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Liquid: Date and Time Manipulation

Personalize messages with advanced date and time manipulation.

Intermediate include-in-search en-us On-Demand AI & Personalization

[HEADING] Get started with Braze

Acquire the skills needed to navigate Braze confidently through this collection of live training sessions. Learn the fundamentals of the Braze dashboard, then tailor your learning with use case sessions focusing on activation, retention, win-back, and more.

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Mensajería multicanal

Impulsa el compromiso del cliente con una estrategia de mensajería multicanal.

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Agentic Marketing Workshop: Live Training Replay

Go from curious to capable in 90 minutes.

Live Training English Beginner new include-in-search auto-register en-us sanity Training Replay

Discover What's New: April 2026

Explore the Q1 2026 Braze product updates, featuring the Braze AI Operator, AI Agent Console, and new creative integrations with Canva and Figma.

Live Training English Intermediate new include-in-search auto-register en-us sanity Training Replay

Personalization Essentials

Explore the basics of personalization in Braze and get started with Liquid, Connected Content, and Catalogs.

Live Training Beginner include-in-search en-us Activation AI & Personalization Retention

Journey Orchestration with Canvas

Master the art of customer engagement with our flagship tool, Canvas.

Beginner include-in-search en-us On-Demand

Build technical knowledge and skills for successful data ingestion and message channel integration with Braze.

English has-certification Intermediate include-in-search en-us On-Demand

Everything you need to master the basics of campaign and Canvas setup, journey planning, audience segmentation, data management, and reporting.

English has-certification Beginner include-in-search en-us On-Demand

Customer Engagement

Craft customer-centric journeys that foster engagement and loyalty with a use case playbook.

English has-certification Beginner include-in-search en-us On-Demand

Push Fundamentals

Engage users with timely push messages.

English Beginner include-in-search en-us On-Demand Push Notification

Customer-Centric Retailing

Level up your retail engagement strategy.

English has-certification Beginner include-in-search en-us On-Demand Retail & eCommerce

Campaign and Data Planning

Develop and implement a data strategy to run powerful campaigns and analyze performance effectively.

English Beginner include-in-search en-us On-Demand

Marketing Strategy Expert

Lead engagement data strategy and message optimization efforts that drive business outcomes.

English has-certification Advanced include-in-search en-us On-Demand

Data Essentials

Master the basics of data in Braze to unlock insights and elevate your customer engagement strategies.

English has-certification Beginner include-in-search en-us On-Demand

Customer-Centric Transformation for Financial Services

Level up your financial services engagement strategy.

English has-certification Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting AI & Personalization Financial Services Multichannel

Braze Tech Stack Integration

Enrich Braze and your technology ecosystem by connecting them together.

English Beginner include-in-search en-us On-Demand

Master Email Deliverability

Master email deliverability to maintain top-notch email deliverability through onboarding and beyond.

Email English has-certification Beginner include-in-search en-us On-Demand

Email Composition Fundamentals

Learn to efficiently compose emails in Braze.

Email English Beginner include-in-search en-us On-Demand

Practitioner Bootcamp + 50% off Certification (EN, Virtual)

Learn the Braze basics of how to ingest data, segment users, build campaigns, and orchestrate multi-step, multi-channel journeys in Canvas Flow. The session concludes with time to attempt your Practitioner Certification at 50% off ($25 USD)!

Live Training has-certification Beginner en-us Campaigns & Journey Creation Audience & Targeting Testing & Optimization Reporting & Analytics remove-from-search Bootcamps

Connected Content

In this live training course, you'll learn to boost customer engagement and conversions with Connected Content.

Partner Integrations Live Training Advanced include-in-search en-us AI & Personalization

Experience Orchestration with Canvas

Strategize, build, and execute different journeys within a user lifecycle.

Live Training Intermediate include-in-search en-us Campaigns & Journey Creation Testing & Optimization

Agentic Marketing: A Guided Workshop

Go from curious to capable in 90 minutes.

Prompt Engineering Workshop

How to think about AI in your CRM workflows, write agent instructions that produce consistent, on-brand output, and critically evaluate what comes back

Em Português: Braze Certified Practitioner Bootcamp | Replay: May 8, 2026

Domine estratégias de engajamento e prepare-se para o exame de Certificação Braze.

Live Training has-certification Beginner include-in-search auto-register Português pt-br sanity Training Replay

Advanced Liquid

Insert dynamic data into your messages using Liquid.

Live Training Advanced include-in-search en-us AI & Personalization

Introduction to Liquid: Live Training Replay

Begin your personalization journey with our Introduction to Liquid course.

Onboarding Live Training English Beginner new include-in-search auto-register en-us sanity Training Replay

Driving First Transactions: Live Training Replay

Build a real-world Canvas to drive user interactions.

Onboarding Live Training English Beginner new include-in-search auto-register en-us sanity Training Replay

Email Messaging with Braze

Discover the essentials of email marketing with Braze.

Email Live Training Beginner include-in-search en-us Campaigns & Journey Creation

SMS Messaging with Braze

Learn how to send and receive text messages from customers in an effective, informative, and compliant manner.

Live Training English Beginner include-in-search en-us Campaigns & Journey Creation Reporting & Analytics SMS, MMS & RCS

[HEADING] Playbooks

Não sabe por onde começar? Nossos Playbooks selecionados orientam você por casos de uso de engajamento do cliente relevantes para seus objetivos de negócios ou setor.

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Introduction to Liquid

Begin your personalization journey with our Introduction to Liquid course.

Live Training Beginner include-in-search en-us AI & Personalization

Winback and Sunset Strategies: Live Training Replay

Reengage users and manage sunsetting with automated Braze workflows.

Onboarding Live Training English Beginner new include-in-search auto-register en-us sanity Training Replay

[HEADING] Explore our live training formats

Pick the format that works best for you. Each one is led by expert trainers and designed to help you get more out of Braze.

Not currently available

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Predictive Suite Webinar

Create predictive segmentation models with Predictive Suite to increase conversions and reduce churn.

Live Training English Beginner include-in-search en-us Engagement Strategy AI & Personalization sanity Training Replay

Personalization and Catalogs Webinar

Optimize Braze messaging by mastering advanced Liquid personalization and scalable Catalog strategies

Live Training English Beginner include-in-search en-us Campaigns & Journey Creation AI & Personalization Data Strategy sanity Training Replay

Email Deliverability Webinar

Master deliverability and hit the inbox with expert email strategies

Email Live Training English Beginner include-in-search en-us Reporting & Analytics sanity Training Replay

Reporting Capabilities Webinar

Unlock the full potential of your engagement data with Braze reporting tools.

Live Training English Beginner include-in-search en-us Reporting & Analytics sanity Training Replay

Troubleshooting in Braze Webinar

Troubleshoot like a pro and launch Braze campaigns with total confidence

Live Training English Beginner include-in-search en-us Testing & Optimization sanity Training Replay

Discover What’s New with Braze: Q4 FY26 Product Release Webinar

This on-demand webinar highlights key Braze platform updates from Q4 FY26.

English include-in-search auto-register en-us Webinars

Canvas Context Webinar | Replay: March 23, 2026

Replace complex workarounds with Canvas Context to power deeper message personalization.

Live Training English Beginner new include-in-search en-us Campaigns & Journey Creation AI & Personalization sanity Training Replay

AI in Action Workflows Webinar | Replay: June 24, 2026

Close the marketing AI gap and start strong with BrazeAI.

Live Training English Beginner new include-in-search en-us sanity Training Replay

Agent Console Webinar | Replay: May 11, 2026

Unlock smarter customer engagement with BrazeAI Agent Console.

Live Training English Beginner new include-in-search On-Demand Webinars sanity Training Replay

WhatsApp Fundamentals

Start engaging customer conversations with WhatsApp.

English Beginner include-in-search WhatsApp en-us On-Demand

[HEADING] Webinars e eventos

Saiba mais sobre lançamentos de produtos, casos de uso de clientes e liderança de pensamento em engajamento do cliente.

Not currently available

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Brazeを始めよう：成果を生み出す施策設定の基礎：ライブトレーニング

ライブ形式でBrazeトレーナーからBrazeの施策を始めるための主要機能を学びましょう

Live Training Beginner include-in-search ja 日本語

Segmentation: 日本語ライブトレーニング（90分）

Brazeでセグメントを作成しターゲティングする方法を学びます。

Onboarding Live Training Beginner include-in-search ja 日本語 Audience & Targeting

[HEADING] 📊 New! Data Workshop + Free Data Essentials Badge exam

In our newest data workshop, we’ll cover Braze data ingestion, organization, and export to external tools for deeper analysis. We'll also explore best practices for using data efficiently to create personalized, impactful user experiences. Attend a session to receive a code for a free attempt on your <strong>Data Essentials Badge exam</strong>.

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[HEADING] Integrar a Braze

Desenvolva habilidades técnicas para integrar com sucesso o SDK da Braze em sua plataforma, ingerir os dados essenciais da sua marca e conectar-se com soluções de parceiros.

Not currently available

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[HEADING] Configuração de espaço de trabalho e canais

Seu guia essencial para navegar no dashboard e habilitar seus primeiros canais de comunicação.

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[HEADING] Integrações técnicas

Integre-se perfeitamente com as principais plataformas para enriquecer seus dados e aprimorar seus fluxos de trabalho.

Not currently available

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[HEADING] ✨ AI Fundamentals Learning Path

Ready to join the AI conversation? Our brand-new AI Fundamentals Learning Path is built to help you master the core concepts behind this game-changing technology. You’ll learn the what, why, and how of modern AI, so you can leverage these insights to create more impactful customer experiences.

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[HEADING] 🛍️ Customer-Centric Engagement in Your Industry

Now you can access learning content tailored specifically for you! We’re excited to launch two new learning paths for customers in the <strong>Retail</strong> and <strong>Financial Services</strong> verticals. These new paths are designed for the unique challenges and opportunities in your industry. Plus, get a Braze Use Case Playbook to learn top Braze applications for these industries.

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[HEADING] Destaque de lançamento de produto

Domine os recursos mais recentes e as melhorias da plataforma passo a passo.

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[HEADING] Novas perspectivas

Novo currículo desenvolvido para ajudar você a dominar a jornada do cliente.

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[HEADING] Descubra casos de uso

Essas experiências de microlearning orientam você sobre como criar campanhas populares e jornadas de clientes no dashboard da Braze em 10 minutos ou menos.

Not currently available

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[HEADING] 🔗 The Braze MCP Server

Unlock AI-generated insights for your Braze campaigns using natural language queries. Easily understand performance metrics, optimize strategies, and share findings with your team. The Braze MCP Server, now in beta, connects your data to AI clients like Claude, Cursor, and ChatGPT, enabling seamless analysis and decision-making.

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Optimize Customer Engagement with BrazeAI™

Maximize your marketing impact with the robust suite of Braze artificial intelligence tools.

English has-certification Intermediate include-in-search en-us On-Demand

How To Send an RCS

Create an RCS message campaign in Braze

English Beginner include-in-search auto-register Quick Tips en-us On-Demand Setup SMS, MMS & RCS

Transfer Canva media assets to Braze

Automate asset handoffs and accelerate campaign delivery with the Canva to Braze export.

English Beginner new include-in-search auto-register Quick Tips en-us On-Demand Campaigns & Journey Creation sanity

Dynamically Personalize Landing Pages with Liquid

Apply Liquid logic to personalize content on landing pages using Braze profile data.

English Beginner include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand AI & Personalization Landing Pages

Craft Personalized Experiences with AI Item Recommendations

Boost your messaging impact with AI-driven personalization.

Use Cases English Advanced include-in-search auto-register en-us Engagement Strategy On-Demand AI & Personalization sanity

Create Product Recommendations Using Catalog Data

Send personalized and detailed product recommendations to customers using Catalog data

Email Use Cases English Advanced include-in-search auto-register en-us On-Demand Campaigns & Journey Creation Retention Retail & eCommerce

How to use In-App Message Templates and the IAM Editor

Create engaging and beautiful in-app experiences.

Beginner include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Campaigns & Journey Creation In-App Message

Upgrade Free Subscription Members to Premium

Upgrade free trial members to premium subscriptions for a fitness app.

Use Cases English Beginner include-in-search auto-register en-us Engagement Strategy On-Demand Monetization Campaigns & Journey Creation Travel & Hospitality Financial Services

Send Price Drop Notifications Using Catalog Data

Send price drop alerts to customers about products they are interested in using Braze Catalog data.

Use Cases English Advanced include-in-search auto-register en-us Engagement Strategy On-Demand Monetization Campaigns & Journey Creation Audience & Targeting Media & Entertainment Push Notification Data Strategy

Build Custom Landing Pages

Grow your reachable audience with Braze landing pages.

Beginner include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Retention Landing Pages

How to Select an Item from a Catalog

Learn how to make Direct Selection and Selections with Braze Catalogs.

Email Intermediate include-in-search auto-register Quick Tips en-us On-Demand AI & Personalization Data Settings

Lifecycle Marketing in Financial Services: From Product-Led to Customer-Led

Design and execute customer lifecycle marketing strategies tailored to financial services, shifting from one-time product pushes to ongoing, personalized engagement.

English has-certification Beginner new include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting AI & Personalization Multichannel sanity

Build Content with BrazeAI™ Operator

Create masterful, on-brand content in seconds.

English Beginner new include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Campaigns & Journey Creation AI & Personalization sanity

Retail & eCommerce Playbook

Execute common Retail & eCommerce use cases in the Braze dashboard.

Partner Integrations Onboarding Use Cases English Beginner new include-in-search en-us Engagement Strategy On-Demand Audience & Targeting In-App Message Multichannel sanity

Machine Learning Fundamentals

Learn about the key subtypes of machine learning

English Beginner include-in-search en-us On-Demand AI & Personalization Data Strategy Data Settings Content Card sanity

Create a Welcome Journey

Create a welcome journey for a SaaS company.

Use Cases English Intermediate include-in-search auto-register en-us Engagement Strategy On-Demand Activation Campaigns & Journey Creation Financial Services

How to Localize Emails Using Multi-Language Composition

Localize emails easily using the Multi-Language Composition feature.

Email Intermediate include-in-search auto-register Quick Tips en-us On-Demand Data Settings

How to Use Braze Audience Sync

Extend the reach of your campaigns to top social and advertising technologies.

English Intermediate new include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting sanity

How to Import Data Into Catalogs

Import data into Braze Catalogs to power personalized messages.

Beginner include-in-search auto-register Quick Tips en-us On-Demand AI & Personalization Data Settings

How to Use Link Aliasing in Emails

Create and manage link aliasing in emails

Email English Intermediate include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting sanity

Braze Technical Basics

Learn the technical basics of Braze to speed integration

English has-certification Intermediate include-in-search en-us On-Demand sanity

How to Create a Push Primer

Learn about push primers and how to craft an in-app message that prompts users to accept push notifications from your brand.

Intermediate include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Activation Campaigns & Journey Creation Push Notification

Introduction to Canvas

Learn Canvas for best-in-class customer journey orchestration.

Beginner en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Retention Multichannel Reporting & Analytics remove-from-search

Transfer Canva email templates to Braze

Launch email campaigns faster by exporting finalized templates from Canva to Braze.

English Beginner new include-in-search auto-register Quick Tips en-us On-Demand Campaigns & Journey Creation sanity

How to Use Experiment Paths in Canvas

Use an Experiment Path to test Canvas paths, track engagement, and make decisions about a user's journey.

Beginner include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Campaigns & Journey Creation Testing & Optimization

App Download Campaign

Drive mobile app downloads from your web visitors

Use Cases English Intermediate include-in-search auto-register en-us Engagement Strategy On-Demand Activation Campaigns & Journey Creation Travel & Hospitality Retail & eCommerce Financial Services Media & Entertainment QSR Landing Pages Multichannel

Create a Preference Survey Using Canvas and In-App Messages

Build a preference survey to collect user preferences for a travel app.

Use Cases English Intermediate include-in-search auto-register en-us Engagement Strategy On-Demand Activation Campaigns & Journey Creation Travel & Hospitality In-App Message

Enable Location Opt-In with a Location Permission Primer

Increase location opt-in rates with a primer message.

Use Cases English Beginner include-in-search auto-register en-us Engagement Strategy On-Demand Activation Campaigns & Journey Creation Audience & Targeting Retail & eCommerce In-App Message

Create Order Confirmations Using Catalog Data

Send personalized order confirmation emails to your customers using catalog data.

Email Use Cases English Advanced include-in-search auto-register en-us On-Demand Campaigns & Journey Creation Retention Retail & eCommerce

Create Back-In-Stock Notifications Using Catalog Data

Leverage Catalog data and user interaction events to subscribe users into back-in-stock notifications.

Use Cases English Advanced include-in-search auto-register en-us On-Demand Monetization Campaigns & Journey Creation Retail & eCommerce

Nudge to First Transaction

Encourage users to make their first transaction in your finance app.

Email Use Cases English Intermediate include-in-search auto-register en-us Engagement Strategy On-Demand Activation Campaigns & Journey Creation Audience & Targeting Testing & Optimization In-App Message Multichannel Push Notification

Use Geofencing to Power Location-Based Messaging

Target users with real-time messaging based on their location.

Use Cases English Advanced include-in-search auto-register en-us Engagement Strategy On-Demand Monetization Campaigns & Journey Creation Audience & Targeting Travel & Hospitality Retail & eCommerce

How to Leverage User Updates in Canvas

Leverage the User Update component in Canvas to update a user’s attributes, events, and purchases in their Braze profile.

Intermediate include-in-search auto-register Quick Tips en-us On-Demand Data Settings

How to Create an In-App SMS Sign-Up Form

Collect phone numbers from users actively on your app or website.

English Intermediate include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Activation Campaigns & Journey Creation Audience & Targeting In-App Message SMS, MMS & RCS

Send an Early Win-Back Campaign

Create a multi-variant early win-back campaign using in-app messages.

Use Cases English Advanced include-in-search auto-register en-us Engagement Strategy On-Demand Monetization Campaigns & Journey Creation Audience & Targeting Travel & Hospitality Testing & Optimization Retention Retail & eCommerce Financial Services Media & Entertainment QSR Multichannel

Braze Data Categories

Learn about the different categories of data stored in Braze and how each type is used in marketing and messaging campaigns.

English Beginner include-in-search en-us On-Demand Campaigns & Journey Creation Audience & Targeting AI & Personalization Multichannel Data Strategy Data Settings sanity

Feature Education for Loyalty Program Benefits

Design a customer engagement journey that drives sign-ups for your loyalty program.

Use Cases English Beginner include-in-search en-us Engagement Strategy On-Demand Monetization Campaigns & Journey Creation In-App Message

New Feature Testing

Try beta testing your new feature before fully rolling it out.

Use Cases English Beginner include-in-search en-us Engagement Strategy On-Demand Monetization Campaigns & Journey Creation Audience & Targeting Testing & Optimization Multichannel

Get Started with BrazeAI™ Agent Console

An introduction to BrazeAI™ agents.

English Beginner new include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand AI & Personalization sanity

New Loyalty Member Onboarding

Create loyalty experiences that reward users for the actions they’ve taken.

Use Cases English Intermediate include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Retention Retail & eCommerce QSR Multichannel

Create a Canvas Agent Using BrazeAI™ Operator

Build an agent from a single prompt

Email English Beginner new include-in-search auto-register Quick Tips en-us On-Demand AI & Personalization sanity

Braze Dashboard Basics

This course will teach you where to find most of the administrative and technical tools you need within the dashboard and how to use them to finish common setup tasks.

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How to Delete a User Profile

Use Braze-to-Braze webhooks (API calls) to delete user profiles from your dashboard.

Advanced include-in-search auto-register Quick Tips en-us On-Demand Audience & Targeting Data Settings

Cross-Channel Messaging

Boost customer engagement with a cross-channel messaging strategy.

Onboarding English has-certification Beginner include-in-search en-us On-Demand Multichannel sanity

[HEADING] Planeje sua estratégia

Crie jornadas de usuário envolventes que gerem momentos significativos para seus clientes.

Not currently available

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[HEADING] Configure seu espaço de trabalho e integre a Braze

Desenvolva habilidades técnicas para integrar o SDK da Braze em sua plataforma, ingerir os dados essenciais da sua marca e conectar-se com soluções de parceiros.

Not currently available

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Premium Upselling

Hone in on your user’s reasons for using your product and gradually upsell based on their why.

Use Cases English Advanced include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Travel & Hospitality Retail & eCommerce Financial Services Media & Entertainment QSR Multichannel

Understanding Your Audience

Use lifecycle marketing strategies to understand your customers' needs and experiences and nurture long-term relationships

English Beginner include-in-search en-us On-Demand sanity

Build Relevant and Connected Shopping Journeys

Craft connected shopping journeys across physical and digital experiences.

English Beginner new include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation sanity

Desenvolva conhecimento técnico e habilidades para uma ingestão de dados bem-sucedida e integração de canais de mensagens com a Braze.

has-certification Intermediate include-in-search Português pt-br On-Demand

Integração da Braze à stack de tecnologia

Enriqueça a Braze e o seu ecossistema de tecnologia ao conectá-los.

Beginner include-in-search Português pt-br On-Demand

Localization in Braze

Learn different methods to localize messages in Braze

English Beginner new include-in-search en-us Engagement Strategy localization

Marketer Playbook

Execute customer engagement use cases as a Braze Marketer.

English has-certification Intermediate include-in-search en-us On-Demand sanity

Personalized Recommendations with Email

Build personalized emails at scale.

Email Use Cases English Beginner include-in-search en-us On-Demand Campaigns & Journey Creation

Personalize Your Messages with Liquid

Learn how to use Liquid to dynamically insert personalized data into your message campaigns

English has-certification Intermediate include-in-search en-us On-Demand sanity

In-App Message Basics

Engage your users directly from your app or website with in-app messages.

English Beginner include-in-search en-us On-Demand Campaigns & Journey Creation Audience & Targeting AI & Personalization In-App Message sanity

A/B Test an RCS Message and an SMS

A/B test RCS messages and SMS performance in a campaign

English Beginner include-in-search auto-register Quick Tips en-us On-Demand Testing & Optimization Setup SMS, MMS & RCS

Scale Your Email Sends

Conduct effective IP warming for peak sending times.

English Beginner include-in-search en-us On-Demand sanity

SDK Integration Basics

Explore the basics of integrating the Braze SDK.

English Beginner include-in-search en-us On-Demand sanity

Admin & Dashboard Management

Manage user access for your organization and implement best practices for dashboard maintenance.

Beginner include-in-search en-us On-Demand Data Settings Setup

Cloud Data Ingestion

Power Braze with data from your cloud

English Advanced include-in-search en-us On-Demand Data Strategy Reporting & Analytics Data Settings sanity

Build the key knowledge and skills required to set up and maintain your WhatsApp and Braze integration

English Beginner include-in-search WhatsApp en-us On-Demand Campaigns & Journey Creation sanity

Transfer Figma assets to Braze

Streamline creative development by syncing designs from Figma to Braze in minutes.

English Beginner new include-in-search auto-register Quick Tips en-us On-Demand Campaigns & Journey Creation sanity

Practitioner Bootcamp + 50% off Certification (ES, Virtual)

Aprende los fundamentos de Braze para recolectar datos, segmentar usuarios, crear campañas y organizar recorridos multicanal en Canvas Flow. La sesión concluye con tiempo para intentar obtener tu certificación de Profesional en Braze.

Live Training has-certification es Español Campaigns & Journey Creation Audience & Targeting Testing & Optimization Reporting & Analytics remove-from-search Bootcamps

How to Set Up a Campaign

Learn the basics campaign setup, delivery, targeting, and conversions.

Beginner include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting

Content Card Basics

Power a personal inbox for every customer using Braze Content Cards.

Beginner include-in-search en-us Engagement Strategy On-Demand Content Card

Retention and Loyalty Playbook

Implement strategies and campaigns to increase customer retention and promote loyalty.

English Beginner include-in-search en-us On-Demand sanity

Managing the User Lifecycle with the Braze Web SDK

Programmatically set an external ID and capture user attributes with the Web SDK.

Advanced include-in-search en-us On-Demand Data Settings Setup

Target Lapsing Users with Canvas

Create a journey to target lapsing users with Canvas

Use Cases English Intermediate include-in-search auto-register en-us Engagement Strategy On-Demand Campaigns & Journey Creation sanity

How to Use Canvas Entry Properties for Personalization

Elevate your customer journey personalization.

Intermediate include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Campaigns & Journey Creation

Dashboard Setup

Perform key dashboard administration tasks as you get started with Braze.

English Beginner include-in-search en-us On-Demand sanity

Snowflake Data Sharing

Take charge of your data with Snowflake data sharing.

English Intermediate include-in-search en-us On-Demand Data Strategy Reporting & Analytics Data Settings sanity

How to Use Canvas Templates

Simplify your journey orchestration with Canvas templates.

Beginner include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Campaigns & Journey Creation

Get Started with BrazeAI™ Operator

Your built-in AI assistant in the Braze dashboard.

English Beginner new include-in-search auto-register Quick Tips en-us On-Demand AI & Personalization sanity

How does Decisioning Studio measure value?

Learn how results are calculated for optimized messaging.

English auto-register Quick Tips en-us On-Demand Reporting & Analytics

Feature Flag Basics

Launch and optimize features of your app or website through an integrated solution

English Beginner include-in-search en-us On-Demand sanity

Personalize Product Promotions with Catalogs

Improve your promotional messaging by inserting dynamic product information.

Use Cases English Advanced include-in-search auto-register en-us On-Demand Monetization Campaigns & Journey Creation

How to Create a Catalog Call

Add a Catalog call to your messages for dynamic item recommendations.

Email Beginner include-in-search auto-register Quick Tips en-us On-Demand AI & Personalization Data Settings Setup

Reinforcement Learning Fundamentals

Understand how decisioning agents learn and make decisions

English has-certification Beginner new include-in-search en-us On-Demand sanity

How to Use User Aliases

Track unidentified users across your tech stack.

Advanced include-in-search auto-register Quick Tips en-us On-Demand Data Strategy Data Settings Setup

Monetization and Conversion Playbook

Learn how to use Braze to execute monetization strategies

English Beginner include-in-search en-us On-Demand sanity

Crie conteúdo com o BrazeAI™ Operator

Crie conteúdo impecável e alinhado à marca em segundos.

Beginner new include-in-search auto-register Quick Tips Português pt-br Engagement Strategy On-Demand Campaigns & Journey Creation AI & Personalization sanity

Marketing Specialist

Master the Braze dashboard with tactical skills in journey orchestration, personalization, multivariate testing, and more.

English has-certification Intermediate include-in-search en-us On-Demand

Dive into the Braze Web SDK through a practice integration tutorial

English Intermediate include-in-search en-us On-Demand

Especialista em marketing técnico

Estruture sua pilha técnica e a integração com a Braze.

has-certification Intermediate include-in-search Português pt-br On-Demand

Data-Driven Messaging Strategy

Create a data-driven messaging strategy by leveraging the testing, analytics, and reporting features in Braze.

English Beginner include-in-search en-us On-Demand

Dashboard Discovery: 日本語ライブトレーニング（60分）

Brazeのダッシュボードの基本的な使い方をトレーナーから学ぶことができます。

Onboarding Live Training Beginner include-in-search ja 日本語

Planejamento de dados

Identificar os dados de campanha necessários e crie estratégias para integrá-los à Braze.

include-in-search Português pt-br On-Demand

How to use the AI Liquid Assistant for Personalization

Generate and improve Liquid code using the AI Liquid Assistant.

Beginner include-in-search auto-register Quick Tips en-us On-Demand AI & Personalization

Fundamentos de IA Generativa

Comprende los conceptos fundamentales de la inteligencia artificial generativa y sus diversas aplicaciones.

Beginner include-in-search es Español On-Demand sanity

Introdução ao Canvas Flow

Aprenda a usar os canvas para obter a melhor orquestração de jornada do cliente da categoria

Beginner Português pt-br Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Retention Multichannel Reporting & Analytics remove-from-search

Domine a entregabilidade de e-mail

Domine a entregabilidade de e-mail para manter uma entregabilidade de altíssimo nível durante o onboarding e além.

has-certification Beginner include-in-search Português pt-br On-Demand

Envio de mensagens multicanal

Aumente o engajamento do cliente com uma estratégia de envio de mensagens multicanal

Beginner Português pt-br Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Multichannel remove-from-search

Varejo centrado no cliente

Eleve sua estratégia de engajamento no varejo.

has-certification Intermediate include-in-search Português pt-br On-Demand

Implementing Web Push

Implement push functionality in the Web SDK

Intermediate include-in-search en-us On-Demand Push Notification Setup

Transferir modelos de e-mail do Canva para o Braze

Lance campanhas de e-mail mais rapidamente exportando modelos finalizados do Canva para o Braze.

Beginner new include-in-search auto-register Quick Tips Português pt-br On-Demand Campaigns & Journey Creation sanity

Get Proactive with Predictive Suite

Build, interpret, and act on AI-powered predictions that identify which customers are likely to churn or convert

English has-certification Intermediate include-in-search en-us On-Demand sanity

Testing and Troubleshooting

Test and troubleshoot your SDK integration.

English has-certification Intermediate include-in-search en-us On-Demand sanity

Email List Hygiene

Learn about the importance of email list hygiene and how to maintain healthy, active recipient lists with Braze.

English Beginner include-in-search en-us On-Demand sanity

[HEADING] Become a Braze Certified Practitioner

Learn to use customer data, audience segmentation, campaign creation, and Canvas to enhance customer experiences. Then, put your knowledge to the test by taking our Braze Practitioner certification exam.

Not currently available

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[HEADING] Plan your strategy

Design compelling user journeys that create meaningful moments for your customers.

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[CALLOUT] Engajamento do cliente com a Braze

Aprenda a guiar seus usuários por jornadas centradas no cliente. | [Comece](/customer-engagement-with-braze-pt-br) | live-training

Not currently available

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Crie experiências personalizadas com o AI Item Recommendations

Aumente o impacto das suas mensagens com personalização orientada por IA.

Advanced include-in-search auto-register Português pt-br Engagement Strategy On-Demand AI & Personalization sanity

Transfira ativos de mídia do Canva para o Braze

Automatize a transferência de ativos e acelere a entrega de campanhas com o Canva to Braze export.

Beginner include-in-search auto-register Quick Tips Português pt-br On-Demand Campaigns & Journey Creation sanity

Intermediate Liquid

Leverage intermediate Liquid features like conditional logic, content filters, and more.

Intermediate include-in-search en-us On-Demand AI & Personalization

Customer-Centric Retailing to Drive Results

Level-up your retail marketing with a customer-centric strategy.

English Beginner include-in-search en-us Engagement Strategy On-Demand sanity

Get Anonymous Users to Create an Account

Convert anonymous users to known users with your retail brand.

Use Cases English include-in-search auto-register en-us On-Demand

User Persona and Lifecycle

Create user personas and segments in Braze

English Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting AI & Personalization sanity

Transfira recursos do Figma para o Braze

Otimize o desenvolvimento criativo sincronizando designs do Figma para o Braze em poucos minutos.

Beginner new include-in-search auto-register Português pt-br On-Demand Campaigns & Journey Creation sanity

Braze MCP Server: Conversational Access to Engagement Data

Unlock AI-generated insights for your Braze campaigns.

English has-certification Intermediate include-in-search en-us On-Demand sanity

Como o Decisioning Studio mede valor?

Saiba como os resultados são calculados para mensagens otimizadas.

Beginner include-in-search auto-register Quick Tips Português pt-br On-Demand Reporting & Analytics sanity

Create AI Item Recommendations

Share relevant recommendations and personalize at scale.

English has-certification Intermediate include-in-search en-us On-Demand sanity

Currents Fundamentals

Leverage Braze Currents for data export and reporting

English has-certification Intermediate include-in-search en-us On-Demand sanity

Introdução relatórios e análises de dados na Braze

Acesse e avalie a análise de dados no dashboard da Braze

Beginner Português pt-br On-Demand Travel & Hospitality AI & Personalization Testing & Optimization Reporting & Analytics remove-from-search

Engajamento do cliente com a Braze

Uma introdução à arte do engajamento do cliente com a Braze.

Beginner Português pt-br Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Multichannel Data Strategy remove-from-search

Direcione usuários em risco de abandono com o Canvas

Crie uma jornada para segmentar usuários em risco de abandono com o Canvas

Intermediate include-in-search auto-register Português pt-br Engagement Strategy On-Demand Campaigns & Journey Creation sanity

Comece a usar o BrazeAI™ Operator

Seu assistente de IA integrado ao dashboard da Braze.

Beginner new include-in-search auto-register Quick Tips Português pt-br On-Demand AI & Personalization sanity

Introduction to the Web SDK Developer Series

Set up a React App that you will add code to while exploring important Web SDK concepts.

Advanced include-in-search en-us On-Demand Setup

REST API Basics

Connect to Braze using our REST API.

English Beginner include-in-search en-us On-Demand sanity

Fundamentos do WhatsApp

Aprenda a configurar o WhatsApp com a Braze, criar e gerenciar modelos de mensagem e enviar campanhas e jornadas no Canvas.

Beginner include-in-search WhatsApp Português pt-br Engagement Strategy On-Demand Campaigns & Journey Creation Setup

Integrate Braze into Your Tech Stack

Combine the power of Braze with other technologies

English Intermediate include-in-search en-us On-Demand sanity

Send messages from Braze to other systems.

Webhook English Intermediate new include-in-search en-us On-Demand sanity

User Journey Mapping with Meaningful Moments

Design action-driven customer journeys and meaningful moments

English Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation sanity

Export Your Braze Data

Export data from the Braze platform.

English Beginner include-in-search en-us On-Demand sanity

Braze Data Basics

An introduction to using data with Braze.

English Beginner include-in-search en-us On-Demand sanity

Sending In-App Messages with the Web SDK

Configure in-app messages with the Web SDK

Advanced include-in-search en-us On-Demand In-App Message Setup

Optimize RCS Design Across Devices

Learn how to design RCS messages for iOS and Android

include-in-search auto-register Quick Tips Engagement Strategy Testing & Optimization SMS, MMS & RCS

How to Navigate the Braze Dashboard

Find your way around Braze with confidence.

Beginner include-in-search auto-register Quick Tips en-us On-Demand

Email Templates and Content Blocks

Build emails efficiently at scale.

Email English Beginner include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation sanity

Build a Double Opt-In Flow

Improve engagement with email double-opt in.

Email Use Cases English Beginner include-in-search auto-register en-us Engagement Strategy On-Demand Activation Audience & Targeting

Liquid Fundamentals

Learn the basics of dynamic personalization and strategies for creating more tailored customer engagements

English has-certification Intermediate include-in-search en-us On-Demand sanity

Channel Subscriptions

Leverage channel subscription states for your messaging.

English has-certification Intermediate include-in-search en-us On-Demand sanity

Monitor and Optimize Agent Performance

Drive better agent performance with KPIs, logs, and targeted refinements.

English Intermediate new include-in-search auto-register Quick Tips en-us On-Demand AI & Personalization Data Strategy sanity

Advanced Liquid Live Training Companion

Resources for the Advanced Liquid Live Training Course

English en-us On-Demand remove-from-search

Create targeted messaging campaigns with Braze.

Onboarding English has-certification Beginner include-in-search en-us On-Demand Multichannel sanity

Creating Dynamic Messages with Catalogs

Send dynamic and personalized messages to your customers using Braze catalogs.

Intermediate include-in-search en-us On-Demand AI & Personalization Data Settings Setup

Canvas Flow Migration

Migrate existing Canvases to Canvas Flow

Intermediate include-in-search en-us On-Demand Campaigns & Journey Creation

Messaging Integration Basics

Add Braze messaging channels with the SDK.

English Beginner include-in-search en-us On-Demand sanity

Integrate LINE with Braze

Learn how to configure and connect your LINE channel to Braze.

Beginner include-in-search auto-register Quick Tips en-us LINE On-Demand Setup

Anonymous Users

Learn about anonymous users and their business value.

Beginner include-in-search en-us Engagement Strategy On-Demand Audience & Targeting Multichannel

Grow Your Audience with Landing Pages

Build a landing page to grow your email subscriber list.

Use Cases English Beginner include-in-search auto-register en-us On-Demand Activation Audience & Targeting Landing Pages

Segmentation Basics

Target the right audience with segmentation.

Onboarding English has-certification Beginner include-in-search en-us On-Demand Multichannel sanity

The Craft of Customer Engagement

An introduction to customer engagement practices that help your brand build lasting relationships with customers.

English Beginner include-in-search en-us On-Demand sanity

[HEADING] Deepen your Braze expertise | On-demand

Unlock new customer engagement opportunities and enhance your product expertise by leveraging key Braze features.

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Braze データの基本

Braze でのデータ使用の概要

Beginner ja 日本語 On-Demand Campaigns & Journey Creation Audience & Targeting Data Strategy Reporting & Analytics Data Settings Setup remove-from-search

Improve Email Performance

Monitor and respond to email performance data.

English Beginner include-in-search en-us On-Demand sanity

Introducción a los informes y análisis de Braze

Accede y evalúa el análisis de datos en el panel de Braze.

Beginner es Español On-Demand Travel & Hospitality AI & Personalization Testing & Optimization Reporting & Analytics remove-from-search

Tudo o que você precisa para começar a usar a Braze.

has-certification Beginner include-in-search Português pt-br On-Demand

Customer Engagement with Braze

An introduction to the craft of customer engagement with Braze.

English Beginner include-in-search en-us On-Demand sanity

Introduction to Braze Reporting and Analytics

Access and evaluate data analytics in the Braze dashboard

English has-certification Intermediate include-in-search en-us On-Demand sanity

Introduction to Canvas

Learn Canvas for best-in-class customer journey orchestration.

Onboarding English has-certification Beginner include-in-search en-us On-Demand sanity

How to Trigger an IAM From a Push

Launch an in-app message after a user engages with push

Beginner include-in-search auto-register Quick Tips en-us Engagement Strategy On-Demand Campaigns & Journey Creation In-App Message Push Notification

Convert Seasonal Users with Personalized Paths

Create a campaign that encourages seasonal users to become active with your brand year-round

Use Cases English Intermediate include-in-search auto-register en-us Engagement Strategy On-Demand Monetization Campaigns & Journey Creation Travel & Hospitality AI & Personalization

Optimizing Your Messages

Maximize ROI by optimizing your message engagement

English has-certification Intermediate include-in-search en-us On-Demand sanity

Send Personalized Reports to Demonstrate Brand Value

Send personalized progress reports to showcase brand value and enhance user loyalty.

Email Use Cases English Advanced include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting Travel & Hospitality Retention Retail & eCommerce

QA, Testing, and Troubleshooting for Braze Marketers

Build a scalable QA, testing, and troubleshooting process with key Braze features.

English Intermediate new include-in-search en-us Testing & Optimization

Target Users with Segment Extensions and Frequency Caps

Refine your audience using segment extensions and frequency capping.

English has-certification Intermediate include-in-search en-us On-Demand sanity

Data Collection

Learn how Braze collects and organizes customer data so that you can create a data ingestion strategy for your brand.

English Beginner include-in-search en-us On-Demand Campaigns & Journey Creation Audience & Targeting AI & Personalization Data Strategy Data Settings sanity

Send Messages with WhatsApp

Build dynamic, interactive conversations with WhatsApp.

English Beginner include-in-search WhatsApp en-us On-Demand Campaigns & Journey Creation sanity

Create Custom Agents with Agent Console

Create and deploy AI agents in Braze.

English Beginner new include-in-search en-us Engagement Strategy On-Demand AI & Personalization sanity

キャンバスフローの概要

クラス最高のカスタマージャーニーオーケストレーションのためのキャンバスについて説明します。

Beginner ja 日本語 Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Retention Multichannel Reporting & Analytics remove-from-search

En español: Braze Certified Practitioner Bootcamp | Replay: July 30, 2025

Domina las estrategias de engagement y prepárate para el examen de certificación Braze

Live Training has-certification Beginner include-in-search auto-register es Español sanity Training Replay

Marketing Strategy Expert Bootcamp + 50% off Certification (EN, Virtual)

This 4-hour bootcamp prepares you for the Marketing Strategy Expert Certification, with a focus on campaign planning, optimization, and leveraging data for powerful messaging.

Live Training has-certification Advanced en-us Bootcamps

Brazeを始めよう：離脱したユーザーを呼び戻すか配信停止の判断

ライブ形式で離脱したユーザーを呼び戻すか配信停止するか、適切なコミュニケーションを学びましょう。

Live Training include-in-search ja 한국어

[HEADING] What's new with Braze | On-demand

Stay up-to-date on the latest Braze product releases to elevate your customer engagement efforts and maximize value for your brand.

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SMS Messaging in Braze: Live Training Replay

Learn how to send and receive text messages from customers in an effective, informative, and compliant manner.

Onboarding Live Training English Beginner new include-in-search auto-register en-us SMS, MMS & RCS sanity Training Replay

[HEADING] 🧬 Personalize Like a Pro + Free Liquid Essentials Badge exam

Attend any personalization-focused training this July to receive a code for a free attempt on your <strong> Liquid Essentials Badge exam</strong>. Choose from:

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Marketing Specialist Bootcamp + 50% off Certification (EN, Virtual)

Braze Certified Marketing Specialists drive best-in-class customer marketing strategies that shape the complete end-to-end customer journey using Braze. The session concludes with time to attempt your Marketer Certification at 50% off! ($50 USD)

Live Training has-certification Intermediate en-us Campaigns & Journey Creation Audience & Targeting Testing & Optimization Reporting & Analytics remove-from-search Bootcamps

Brazeのレポートと分析の紹介

Braze分析とレポート機能を活用して、メッセージング戦略を最適化する方法を学びます。

Beginner ja 日本語 On-Demand Travel & Hospitality AI & Personalization Testing & Optimization Reporting & Analytics remove-from-search

Braze 보고 및 분석 소개

Braze 대시보드에서 데이터 분석에 접근하고 평가합니다.

Beginner ko 한국어 On-Demand Travel & Hospitality AI & Personalization Testing & Optimization Reporting & Analytics remove-from-search

En español: Estrategias de Customer Engagement | Replay: Apr 30, 2026

Domina el Customer Engagement uniendo empatía y datos con Braze

Live Training has-certification Beginner include-in-search auto-register es Español Engagement Strategy sanity Training Replay

Notions de base sur les données Braze

Une introduction à l'utilisation des données avec Braze

Beginner Français fr On-Demand Campaigns & Journey Creation Audience & Targeting Data Strategy Reporting & Analytics Data Settings Setup remove-from-search

Em Português: Braze Certified Marketing Specialist Bootcamp | Replay: Jan 13, 2026

Domine o painel Braze com habilidades práticas em orquestração de cursos, personalização, testes multivariados e muito mais

Live Training has-certification Intermediate include-in-search auto-register Português pt-br sanity Training Replay

Data Essentials Workshop

Unlock the power of Braze data to drive personalised experiences and prepare for your Data Essentials Skills Badge.

Partner Integrations Live Training has-certification Beginner en-us Campaigns & Journey Creation Audience & Targeting Testing & Optimization Data Strategy Reporting & Analytics Data Settings

Seamless Reengagement and Targeted Reminders: Live Training Replay

Reengage lapsed users with cross-channel reminders.

Onboarding Live Training English Beginner new include-in-search auto-register en-us sanity Training Replay

En español: Braze Certified Marketing Specialist Bootcamp | Replay: Mar 9, 2026

Domina el panel de Braze con habilidades tácticas en orquestación de recorridos, personalización, pruebas multivariantes y mucho más

Live Training has-certification Intermediate include-in-search auto-register es Español sanity Training Replay

Otimize o engajamento de clientes com o BrazeAI™

Maximize o impacto de suas ações de marketing com o robusto conjunto de ferramentas de inteligência artificial da Braze.

has-certification Intermediate include-in-search Português pt-br On-Demand

Primeiros passos com o BrazeAI™ Agent Console

Uma introdução aos agentes do BrazeAI™.

Beginner new include-in-search auto-register Quick Tips Português pt-br Engagement Strategy On-Demand AI & Personalization sanity

Braze MCP Server: Acesso conversacional a dados de engajamento

Desbloqueie insights gerados por IA para suas campanhas Braze.

has-certification Intermediate include-in-search Português pt-br On-Demand sanity

Report and Monitor Success in Braze

Share your marketing success with Braze Report and Dashboard Builder.

English Intermediate include-in-search en-us On-Demand Reporting & Analytics sanity

Sending Content Cards with the Web SDK

Send content cards through a standard or custom feed with the Web SDK

Advanced include-in-search en-us On-Demand Setup Content Card

Optimize Your Multivariate Tests with Winning and Personalized Features

Enhance your testing strategy with BrazeAI™ features.

English has-certification Intermediate include-in-search en-us On-Demand sanity

Create Customer Journeys with Canvas

This course offers a self-paced alternative to the Experience Orchestration with Canvas live training course

English has-certification Intermediate include-in-search en-us On-Demand sanity

Continue Your Streak Messaging

Engage users with continuous streak messaging.

Intermediate include-in-search en-us Engagement Strategy On-Demand Campaigns & Journey Creation Retention Multichannel

Engajamento do cliente

Crie jornadas centradas no cliente que promovam engajamento e fidelidade com um playbook de casos de uso.

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A/B and Multivariate Testing

Enhance messaging performance by successfully setting up multivariate tests.

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How to Build Segments for Historical Reporting

Unlock insights about your audience segments.

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How to Test Custom Event Properties

Test that your event property metadata correctly displays in your message when the desired event is triggered.

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The Vision: Customer-Centric Engagement in Financial Services

Learn the foundations of customer-centric marketing for financial services and how to shift from product-push to lifecycle-based engagement.

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Dynamic Data Display with Liquid

Learn how to use Liquid tags to dynamically display and manipulate data in your message campaigns.

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Fuel Personalized Retail Experiences with Data-Driven Insights

Leverage customer data to create hyper-personalized shopping experiences.

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Create a LINE Message with Canvas

Learn how to create and send LINE messages using Canvas

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Especialista em marketing

Domine o painel de controle do Braze com habilidades táticas em orquestração de jornada, personalização, testes multivariantes e muito mais.

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[HEADING] Learn by Topic or Industry

Explore learning paths that focus on a specific skill, industry, or core marketing topic.

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Introduction to the Analytics Dashboard

Assess channel and engagement insights using the Analytics Dashboard.

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Financial Services Use Case Playbook

Learn to execute key use cases to drive engagement in the financial services industry.

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Incorporate push messages into your engagement strategy.

Beginner include-in-search en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting Travel & Hospitality AI & Personalization Retention Retail & eCommerce Financial Services Media & Entertainment QSR Push Notification

Zero-copy Segmentation: How to use CDI Segments

Segment users with data stored outside of Braze.

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Data-Driven Marketing in Financial Services

Use data to drive engagement, personalize experiences, and prove ROI in financial services.

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*SUNSETTED 07/26* Work Smarter with Generative AI

Learn how Braze's Generative AI tools can streamline the content creation process

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[HEADING] Connect and learn with community webinars | On-demand

Watch our exclusive selection of customer webinars and gain valuable insights from the Braze community.

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[HEADING] Getting Started?

Kick start your customer engagement work with our foundational learning paths. Learn all the essential skills and use cases to craft impactful customer journeys and prep for the Customer Engagement Skills Badge and Braze Practitioner Certification Exam.

Not currently available

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[HEADING] Playbooks

Not sure where to start? Our curated Playbooks guide you through relevant customer engagement use cases for your business goals or industry.

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Seja proativo com o Predictive Suite

Criar, interpretar e agir com base em previsões com tecnologia de IA que identificam quais clientes têm mais probabilidade de fazer churn ou de converter

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Entregabilidade de e-mail na temporada de fim de ano

Garanta que seus e-mails cheguem à caixa de entrada dos usuários nesta temporada de festas.

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Playbook de ativação de clientes

Crie campanhas de ativação para a sua marca com base em uma biblioteca de exemplos de casos de uso

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Fundamentos técnicos da Braze

Aprenda o básico técnico do Braze para acelerar a integração

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Gerenciamento de dados

Implementar uma estratégia eficaz de gerenciamento de dados

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Integre a Braze ao seu stack de tecnologia

Combine o poder da Braze com outras tecnologias

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Compartilhamento de dados do Snowflake

Assuma o controle dos seus dados com o compartilhamento de dados do Snowflake.

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Engajamento de clientes com a Braze

Uma introdução à arte do engajamento de clientes com o Braze.

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Mapeamento da jornada de usuário com momentos significativos

Projetar jornadas do cliente orientadas por ações e momentos significativos

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Playbook para Especialistas de Marketing

Coloque em prática casos de uso de engajamento de clientes como profissional de marketing da Braze.

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Opt-ins e permissões de e-mail

Coletar e gerenciar o consentimento de envio de mensagens dos usuários.

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Otimize seus testes multivariados com os recursos Winning e Personalized

Aprimore sua estratégia de testes com os recursos do BrazeAI™.

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Compreendendo seu público

Use estratégias de marketing de ciclo de vida para compreender as necessidades e experiências dos seus clientes e cultivar relacionamentos de longo prazo

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Higiene de lista de e-mails

Aprenda sobre a importância da higiene de lista de e-mails e como manter listas de destinatários saudáveis e ativas com o Braze.

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Dynamic Personalization With Liquid

Create dynamic and personalized messaging experiences with Liquid.

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Persona de usuário e ciclo de vida

Crie personas de usuário e segmentos na Braze

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Configuração de campanhas

Criar campanhas de mensagens direcionadas com a Braze

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Data and Technology in Customer Engagement

Leverage data and technology to enhance your customer engagement strategy.

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[HEADING] New on Braze Learning: eCommerce Playbook!

Learn to create high-impact eCommerce messaging campaigns, including abandoned cart and order confirmation, using the new Braze eCommerce-specific Canvas and email templates.

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Dados e tecnologia no engajamento do cliente

Aproveite dados e tecnologia para aprimorar sua estratégia de engajamento do cliente.

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Quem é um especialista em marketing da Braze?

Entenda o papel de um profissional de marketing da Braze para impulsionar sua carreira e aprimorar suas estratégias de engajamento

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Configuração do WhatsApp

Desenvolva os principais conhecimentos e habilidades necessários para configurar e manter sua integração entre WhatsApp e Braze

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Playbook de monetização e conversão

Aprenda a usar o Braze para executar estratégias de monetização

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Envio de mensagens multicanal

Aumente o engajamento dos clientes com uma estratégia de mensagens multicanal.

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Decodificando a Inteligência Artificial

Compreenda os conceitos fundamentais de inteligência artificial e suas diversas aplicações.

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Planejamento de dados

Identifique os dados necessários da campanha e defina estratégias para integrá-los ao Braze.

Beginner include-in-search Português pt-br On-Demand Data Strategy Data Settings sanity

A arte do engajamento de clientes

Uma introdução às práticas de engajamento de clientes que ajudam sua marca a construir relacionamentos duradouros com os clientes.

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Criar agentes personalizados com o Agent Console

Crie e implemente agentes de IA no Braze.

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Melhore o desempenho de e-mail

Monitore e responda aos dados de desempenho de e-mail.

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Noções básicas de dados da Braze

Uma introdução ao uso de dados com o Braze.

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Automatize a tomada de decisões com a Intelligence Suite

Automatize a tomada de decisões com insights baseados em dados.

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Playbook de retenção e fidelidade

Implemente estratégias e campanhas para aumentar a retenção de clientes e promover a fidelidade.

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Trabalhe de forma mais inteligente com IA generativa

Aprenda como as ferramentas de Generative AI da Braze podem otimizar o processo de criação de conteúdo

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Fundamentos de Machine Learning

Aprenda sobre os principais subtipos de machine learning

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Holiday Email Deliverability

Ensure your emails land in a user's inbox this holiday season.

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Personalize suas mensagens com Liquid

Aprenda a usar o Liquid para inserir dinamicamente dados personalizados em suas campanhas de mensagens

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Who is a Braze Marketing Specialist?

Understand the role of a Braze Marketer to advance your career and improve your engagement strategies

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Stack técnico da Braze e parceiros Alloy

Aumente a eficiência e o impacto com um stack de tecnologia bem projetado

Partner Integrations Beginner include-in-search Português pt-br On-Demand sanity

캠페인 설정

Braze로 타겟팅 메시징 캠페인을 생성합니다.

Beginner include-in-search ko 한국어 Engagement Strategy On-Demand Campaigns & Journey Creation

Marketing de ciclo de vida em serviços financeiros: Do foco em produto ao foco no Cliente

Projetar e executar estratégias de marketing do ciclo de vida do cliente adaptadas a serviços financeiros, fazendo a transição de ações pontuais de promoção de produto para um engajamento contínuo e personalizado.

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Sending Custom Events with the Web SDK

Send custom events to the Braze Dashboard using the Web SDK

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Fundamentos da integração do SDK

Explore o básico da integração do SDK da Braze.

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Testes A/B e Multivariados

Melhore o desempenho das mensagens configurando testes multivariados com sucesso.

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Configuración de la campaña

Cree campañas de mensajería dirigidas con Braze

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Email Composition with Drag & Drop

Learn how to compose an email in the Braze Drag & Drop Editor.

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Noções básicas de segmentação

Alcance o público certo com a segmentação.

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Fundamentos do Liquid

Aprenda o básico sobre personalização dinâmica e estratégias para criar interações com clientes mais personalizadas

Beginner include-in-search Português pt-br On-Demand AI & Personalization sanity

Configuration de la campagne

Créez des campagnes de communication ciblées avec Braze.

Beginner include-in-search Français fr Engagement Strategy On-Demand Campaigns & Journey Creation

캔버스 플로우 소개

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Playbook de casos de uso de serviços financeiros

Aprenda a executar casos de uso essenciais para impulsionar o engajamento no setor de serviços financeiros.

Use Cases Beginner new include-in-search Português pt-br Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation Audience & Targeting AI & Personalization Retention Financial Services Multichannel sanity

Fundamentos de Aprendizado por Reforço

Entender como agentes de decisão aprendem e tomam decisões

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Impulsione experiências de varejo personalizadas com insights orientados por dados

Aproveite dados de clientes para criar experiências de compra hiperpersonalizadas.

Beginner new include-in-search Português pt-br Engagement Strategy On-Demand Campaigns & Journey Creation Audience & Targeting AI & Personalization sanity

Cloud Data Ingestion

Potencialize o Braze com dados da sua nuvem

Advanced include-in-search Português pt-br On-Demand Data Strategy Reporting & Analytics Data Settings sanity

Escale seus envios de e-mail

Realize um aquecimento de IP eficaz para horários de pico de envio.

Beginner include-in-search Português pt-br On-Demand sanity

Planejamento de campanhas

Identifique os principais casos de uso da sua marca e os dados necessários para sustentá-los

Beginner include-in-search Português pt-br Engagement Strategy On-Demand Campaigns & Journey Creation sanity

Marketing orientado por dados em serviços financeiros

Use dados para impulsionar o engajamento, personalizar experiências e comprovar o ROI em serviços financeiros.

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대시보드 설정

시작할 때 Braze로 주요 대시보드 관리 작업을 수행하세요.

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세분화의 기초

세분화를 통해 적절한 오디언스 타겟팅

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크로스채널 메시징

크로스채널 메시징 전략으로 고객 참여를 높이세요.

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Testes e solução de problemas

Teste e solucione problemas da sua integração do SDK.

has-certification Intermediate include-in-search Português pt-br On-Demand sanity

クロスチャネルメッセージング

クロスチャネルメッセージング戦略でカスタマーエンゲージメントを強化します。

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Exporte seus dados da Braze

Exporte dados da plataforma Braze.

Beginner include-in-search Português pt-br On-Demand sanity

Braze 데이터 기초

Braze에서 데이터 사용하기에 대한 소개

Beginner ko 한국어 On-Demand Campaigns & Journey Creation Audience & Targeting Data Strategy Reporting & Analytics Data Settings Setup remove-from-search

Fundamentos do Currents

Aproveite o Braze Currents para exportação de dados e criação de relatórios

Advanced include-in-search Português pt-br On-Demand Data Strategy Reporting & Analytics Data Settings sanity

Braze를 통한 고객 참여

Braze에서의 고객 참여 기술을 소개합니다.

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Braze を使用したカスタマーエンゲージメント

Braze を使用したカスタマーエンゲージメント技術の紹介。

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Noções básicas de webhooks

Envie mensagens do Braze para outros sistemas.

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Compromiso del cliente con Braze

Una introducción al arte del compromiso con el cliente con Braze.

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Exibição dinâmica de dados com Liquid

Aprenda a usar tags Liquid para exibir e manipular dados dinamicamente em suas campanhas de mensagens.

has-certification Intermediate include-in-search Português pt-br On-Demand sanity

Conceptos básicos de datos de Braze

Una introducción al uso de datos con Braze

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Introdução a relatórios e análises na Braze

Acessar e avaliar análises de dados no painel da Braze

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Conceptos básicos de segmentación

Dirigirse al público adecuado con la segmentación

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Configuración del dashboard

Realiza las tareas clave de administración del dashboard a medida que comiences a usar Braze.

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Configuração de campanhas

Crie campanhas de mensagens direcionadas com a Braze.

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Introducción a Canvas Flow

Aprende a usar Canvas para orquestar el mejor recorrido del cliente.

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Crie jornadas de clientes com o Canvas

Este curso oferece uma alternativa no seu próprio ritmo ao curso de treinamento ao vivo Experience Orchestration with Canvas

Beginner include-in-search Português pt-br Engagement Strategy On-Demand Campaigns & Journey Creation sanity

Crie AI Item Recommendations

Recomende os itens certos para cada cliente em escala.

has-certification Intermediate include-in-search Português pt-br On-Demand sanity

[CALLOUT] Customer Engagement with Braze

Learn to guide your users through customer-centered journeys. | [Get Started](/customer-engagement-with-braze) | live-training

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Envie mensagens com o WhatsApp

Crie conversas dinâmicas e interativas com o WhatsApp.

Beginner include-in-search Português pt-br On-Demand sanity

A visão: Engajamento centrado no cliente em serviços financeiros

Aprenda os fundamentos do marketing centrado no cliente para serviços financeiros e como fazer a transição de empurrar produtos para um engajamento baseado no ciclo de vida.

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Fundamentos dos canais de mensagens na Braze

Conheça os principais canais de mensagens no Braze.

Beginner include-in-search Português pt-br On-Demand sanity

Direcione usuários com extensões de segmento e limites de frequência

Refine seu público-alvo usando segment extensions e frequency capping.

Beginner include-in-search Português pt-br On-Demand sanity

Crie jornadas de compra relevantes e conectadas

Crie jornadas de compra conectadas entre experiências físicas e digitais.

Beginner new include-in-search Português pt-br Engagement Strategy On-Demand Campaigns & Journey Creation sanity

Introdução ao Analytics Dashboard

Avalie insights de canal e de engajamento usando o Analytics Dashboard.

has-certification Intermediate include-in-search Português pt-br On-Demand sanity

セグメンテーションの基本

セグメンテーションで適切なオーディエンスにターゲットを絞る

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Fundamentos do Connected Content

Aprenda a usar o Connected Content para trazer dados em tempo real para suas mensagens.

has-certification Intermediate include-in-search Português pt-br On-Demand sanity

Playbook de varejo & e-commerce

Execute casos de uso comuns de Varejo & e-commerce no painel do Braze.

Partner Integrations Onboarding Beginner new include-in-search Português pt-br Engagement Strategy On-Demand Audience & Targeting In-App Message Multichannel sanity

Configuração do Dashboard

Realize tarefas essenciais de administração do dashboard ao começar a usar o Braze.

Beginner include-in-search Português pt-br On-Demand sanity

[HEADING] Learn by channel

Master the messaging channels that Braze powers

Not currently available

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ダッシュボードの設定

Braze の使用を開始するときに、主要なダッシュボード管理タスクを実行します。

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Introdução ao Canvas

Aprenda Canvas para uma orquestração de jornada do cliente de ponta.

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キャンペーンの設定

Braze でターゲットを絞ったメッセージングキャンペーンを展開する

Beginner include-in-search ja 日本語 Engagement Strategy On-Demand Campaigns & Journey Creation

Otimizando suas mensagens

Maximize o ROI otimizando o engajamento com suas mensagens

Intermediate include-in-search Português pt-br Engagement Strategy On-Demand Testing & Optimization Reporting & Analytics sanity

Coleta de dados

Aprenda como a Braze coleta e organiza os dados dos clientes para que você possa criar uma estratégia de ingestão de dados para a sua marca.

Beginner include-in-search Português pt-br On-Demand Campaigns & Journey Creation Audience & Targeting AI & Personalization Data Strategy Data Settings sanity

Inscrições em canais

Aproveite estados de inscrição de canal nas suas mensagens.

Beginner include-in-search Português pt-br On-Demand sanity

Noções básicas de integração de mensagens

Adicione canais de mensagens da Braze com o SDK.

Beginner include-in-search Português pt-br On-Demand sanity

Varejo centrado no cliente para gerar resultados

Eleve o nível do seu marketing de varejo com uma estratégia centrada no cliente.

Beginner include-in-search Português pt-br Engagement Strategy On-Demand sanity

Noções básicas de REST API

Conecte-se ao Braze usando nossa REST API.

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Email Opt-Ins and Permissions

Collect and manage user messaging consent.

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[HEADING] Workspace and channel setup

Your essential guide to navigating the dashboard and enabling your first communication channels.

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Braze Data Basics

An introduction to using data with Braze

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Canvas Context Webinar

Understand how Canvas Context can enhance campaign performance and personalization.

Live Training English include-in-search en-us Webinars

Understand delivery, targeting and conversion tracking in your campaigns.

Beginner en-us Engagement Strategy On-Demand Campaigns & Journey Creation

Configuration du tableau de bord

Effectuez les tâches clés d’administration du tableau de bord lorsque vous démarrez avec Braze.

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[HEADING] On-Demand

Not currently available

[HEADING] Upcoming Live Webinars

Join us live for insightful conversations and a chance to ask questions to Braze experts.

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Introduction à Canvas Flow

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Introduction au reporting et aux analyses dans Braze

Accédez aux analyses de données et exploitez-les dans le tableau de bord de Braze.

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Introduction to Braze Reporting and Analytics

Access and evaluate data analytics in the Braze dashboard.

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L'engagement client avec Braze

Une introduction à l'art de l'engagement client avec Braze.

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Messagerie cross-canal

Stimulez l'engagement client grâce à une stratégie de communication cross-canal.

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Principes de base de la segmentation

Cibler la bonne audience grâce à la segmentation

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Customer Engagement Workshop | Replay: Jan 28, 2026

This on-demand workshop helps you create meaningful, trust-based customer engagement using data, empathy, and smart personalization

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Segmentation Basics

Target the right audience with segmentation

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Dashboard Setup

Perform key dashboard administration tasks as you get started with Braze.

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Cross-Channel Messaging

Boost customer engagement with a cross-channel messaging strategy.

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Braze Messaging Channel Basics

Learn about key messaging channels in Braze.

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Especialista em estratégia de marketing

Lidere a estratégia de dados de engajamento e os esforços de otimização de mensagens que impulsionam resultados de negócios.

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Fundamentos de IA

Aprenda os conceitos fundamentais de como o machine learning funciona.

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Transformação centrada no cliente para serviços financeiros

Eleve a sua estratégia de engajamento em serviços financeiros.

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Personalização dinâmica com Liquid

Crie experiências de mensagens dinâmicas e personalizadas com Liquid.

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Fundamentos de dados

Domine o básico de dados no Braze para desbloquear insights e aprimorar suas estratégias de engajamento de clientes.

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[HEADING] Product release spotlight

Master the newest features and platform enhancements step-by-step.

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[HEADING] Fresh perspectives

New curriculum designed to help you master the customer journey.

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[HEADING] 👩‍💻 50% Off Practitioner Certifications

Get hands-on with segmentation, Canvas, campaign creation, and more in our popular virtual Practitioner Bootcamp, then, get certified at 50% off (just $25 USD)!

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Braze Technical Stack and Alloy Partners

Boost efficiency and impact with a well-designed tech stack

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Create a Geofence

Use geofences to trigger location-based marketing campaigns.

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Create Booking Reminders in Canvas Using Personalized Delays

Create a booking reminder journey using the personalized delay step

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In-App Message Fundamentals

Speak directly to your users inside your app or website with in-app and in-browser messages.

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[HEADING] Technical integrations

Integrate seamlessly with leading platforms to enrich your data and enhance your workflows.

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[HEADING] Discover use cases

These microlearning experiences walk you through how to build popular campaigns and customer journeys in the Braze dashboard in 10 minutes or less.

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Initializing the Braze Web SDK

Take the first steps to initialize the Web SDK

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Apply for a US SMS Short Code

Learn how to apply for an SMS Short Code in the United States.

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SMS Fundamentals

Learn the basics of text messaging as a consumer engagement channel.

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Get Anonymous Users to Create an Account

Convert anonymous users to known users with your retail brand.

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Marketer Bootcamp + 50% off Certification (ES, Virtual)

Domina el panel de Braze con habilidades tácticas en orquestación de recorridos, personalización, pruebas multivariantes y mucho más.

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Create persistent, personalized in-product experiences seamlessly with Braze Banners.

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Email Deliverability SOS: How to Respond to Common Issues

Explore common email deliverability issues and learn how to address them.

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Send Messages with KakaoTalk

Set up KakaoTalk in Braze and start sending messages

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[HEADING] Advance your skills

Take your knowledge to the next level with these resources

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[HEADING] Accelerate your career with specialized learning and certifications

Develop key industry skills to thrive in the field of customer engagement.

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How to Use Event Properties in Segmentation

Target users based on custom events and their associated properties.

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Cross-Channel Messaging: 日本語ライブトレーニング（90分）

効果の高いクロスチャネルメッセージを設定する方法を学びます。

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Team Workflows in Canvas

Create a team workflow with Canvas productivity features.

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Generative AI Fundamentals

Understand the fundamental concepts of generative artificial intelligence and its various applications

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Decoding Artificial Intelligence

Understand the fundamental concepts of artificial intelligence and its various applications.

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Connected Content Fundamentals

Learn how to leverage Connected Content to pull real-time data into your messages.

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Guia de Estudo: Certificação de Especialista em Marketing da Braze

Prepare-se para o exame e para se tornar um Especialista em Marketing Certificado pela Braze.

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Data Management

Implement an effective data management strategy

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Fundamentos de IA Generativa

Compreender os conceitos fundamentais de inteligência artificial generativa e suas diversas aplicações

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Guia de estudo: Certificação Braze Especialista em Estratégia de Marketing

Prepare-se para o exame e para se tornar um Especialista em Estratégia de Marketing Certificado pela Braze.

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4 Common Use Cases for Canvas

Strategize how four common use cases can work together in forming a personalized and cohesive user journey with your brand

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Study Guide: Email Deliverability Skills Badge

Prepare to earn a skills badge that validates your understanding of Braze Email Deliverability best practices.

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Study Guide: Braze Marketing Specialist Certification

Get exam ready and prepare to become a Braze Certified Marketing Specialist.

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Triggering Messaging with Web SDK Custom Events

Trigger Canvas messaging in response to custom events sent with the Web SDK

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Guia de Estudo: Selo de Habilidades em Entregabilidade de E-mail

Prepare-se para conquistar um selo de habilidades que valida sua compreensão das melhores práticas de Braze Email Deliverability.

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Study Guide: Braze Marketing Strategy Expert Certification

Get exam ready and prepare to become a Braze Certified Marketing Strategy Expert.

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Generative AI Fundamentals

Understand the fundamental concepts of generative artificial intelligence and its various applications

English Beginner include-in-search en-us On-Demand sanity

Decoding Artificial Intelligence

Understand the fundamental concepts of artificial intelligence and its various applications.

English has-certification Beginner new include-in-search en-us On-Demand AI & Personalization sanity

Connected Content Fundamentals

Learn how to leverage Connected Content to pull real-time data into your messages.

English has-certification Intermediate include-in-search en-us On-Demand sanity

Guia de Estudo: Certificação de Especialista em Marketing da Braze

Prepare-se para o exame e para se tornar um Especialista em Marketing Certificado pela Braze.

has-certification Intermediate include-in-search Português pt-br On-Demand sanity

Data Management

Implement an effective data management strategy

English has-certification Beginner include-in-search en-us On-Demand sanity

Fundamentos de IA Generativa

Compreender os conceitos fundamentais de inteligência artificial generativa e suas diversas aplicações

Beginner include-in-search Português pt-br On-Demand sanity

Guia de estudo: Certificação Braze Especialista em Estratégia de Marketing

Prepare-se para o exame e para se tornar um Especialista em Estratégia de Marketing Certificado pela Braze.

has-certification Intermediate include-in-search Português pt-br On-Demand sanity

4 Common Use Cases for Canvas

Strategize how four common use cases can work together in forming a personalized and cohesive user journey with your brand

Use Cases English Beginner en-us Engagement Strategy On-Demand Monetization Activation Campaigns & Journey Creation

Study Guide: Email Deliverability Skills Badge

Prepare to earn a skills badge that validates your understanding of Braze Email Deliverability best practices.

English Beginner include-in-search en-us On-Demand sanity

Study Guide: Braze Marketing Specialist Certification

Get exam ready and prepare to become a Braze Certified Marketing Specialist.

English has-certification Intermediate include-in-search en-us On-Demand sanity

Triggering Messaging with Web SDK Custom Events

Trigger Canvas messaging in response to custom events sent with the Web SDK

Advanced include-in-search en-us On-Demand Setup

Guia de Estudo: Selo de Habilidades em Entregabilidade de E-mail

Prepare-se para conquistar um selo de habilidades que valida sua compreensão das melhores práticas de Braze Email Deliverability.

Beginner include-in-search Português pt-br On-Demand sanity

Study Guide: Braze Marketing Strategy Expert Certification

Get exam ready and prepare to become a Braze Certified Marketing Strategy Expert.

English has-certification Intermediate include-in-search en-us On-Demand sanity