Learn Wardley Mapping

Can strategy be learned?

We say yes.

Simon Wardley wants to democratize strategy. His approach, Wardley Mapping, is detailed at great length in his free book. For some, the book is an excellent entry point to the world of strategy.

But if you, like many, are looking to get started quickly with a fresh, down-to-earth approach, then this course was made for you. I'm Ben Mosior — I've run Learn Wardley Mapping since 2019, and helping people get unstuck with it is most of what I do. I've boiled down the basics of Wardley Mapping into a shortest-path-to-value experience that I'm confident will help you, as it has helped over 2,600 people before you.

If you do the work and complete the course within 30 days, I know you will uncover opportunities worth 100x the course price. In fact, I guarantee it, or I'll give you your money back. If that seems like a fair wager to you, then I invite you to join the course and see for yourself.

If you've tried before

You didn't fail. Mapping is just hard to learn alone.

Maybe you found the book, drew a map, and it never quite clicked. Maybe you got the shapes right but couldn't tell what they were telling you. That's not a you problem — Wardley Mapping is genuinely hard to self-teach, and almost everyone stalls in the same few places.

This course is the guided path through them. The same material you could piece together alone, in the order that actually works, with the parts that trip people up handled up front.

I had wanted to learn about Wardley mapping for a while, but the entire process was just intimidating enough that I kept putting it off. Ben's structured and simple introduction gave me the basis I needed to start mapping and keep learning on my own. Sarah N.

Time, energy, and effort is finite

Are you wasting yours?

You are frustrated. People aren't seeing the big picture. They don't know why their work matters, and frankly you aren't sure you do either.

Or maybe you're not the one making the call. You can see the call is wrong, but you can't yet say why — or the strategy conversation sounds like a language everyone else already speaks. Either way, you're stuck for the same reason: there's no shared, contextual picture of what's actually going on.

And even if you know exactly what to do and why, there's just no buy-in. No matter how hard you try, you can't get people to do the right thing. How can you bring them along without resorting to command-and-control?

Without clarity, without alignment, you are wasting your most fundamental strategic resource — time, energy, and effort, yours and everyone else's.

The worlds of strategy and leadership are rife with simple, easily understood ideas that are dead wrong. Running an organization is messy and complex, no matter how big or small the scale. And simplistic ideas, though comforting, spark confusion and chaos when misused for organizational strategy.

One-size-fits-all approaches only serve to create a bad fit. You've got to get contextual, and that's where Wardley Mapping comes in.

Get clear on what matters

Wardley Mapping helps you find out what you ought to know but don't.

There's no magic to it — just a process. Make maps, ask questions, act on the answers, and learn.

As a result, you'll get clear on what matters and make good, purposeful decisions that stand the test of time.

This course will help you

• Learn what Wardley Mapping is, what it does, how it works, and why it matters.
• Get practice with a five-minute process that makes building Wardley Maps easy and rewarding.
• See how markets mature — and what that means for the work you and your team depend on.
• Build a nuanced understanding of how those capabilities come together to meet human needs.
• Spot what's coming before others do, and find the opening it creates.

What people like you are saying

As Wardley Maps are deceptively simple, they are also intriguingly deep. If you want to learn about Wardley Maps, there is no better way to get started than to take Ben's 101 — you will get started quickly and with the right insights and perspectives. It will save you weeks or months of self-study. Steve T.

Ben's intro to Wardley mapping is demystifying and inspiring. He pulls out just enough of the confusing detail and gives you hands-on time with the basic building blocks of mapping. You're left thinking "hey, that's pretty easy, I wonder if I could…" Kynan H.

Maps were born in practice not theory… If you want help to get started, try here — Ben is an excellent teacher. Simon Wardley · Inventor, Wardley Mapping

Ben knows technology, but doesn't get distracted by bells and whistles. He knows strategy, but doesn't get lost dreaming up big visions with no connection to reality. He has empathy for people, but doesn't allow any one person's agenda to dominate the discussion. Tiago Forte · Founder, Forte Labs

Ben is one of the clearest thinkers on strategy I've ever met. He's also an incredible communicator and facilitator. Ben Ford · Founder, Commando Development

What's in the course

Seven modules.

75 minutes of core video · 298 minutes of bonus reference content, exercises, and materials

Included

Two bonuses.

Zero risk

The 100x guarantee.

You already know that you can read Simon Wardley's book for free. Everything you need to start Wardley Mapping is already available if you have an abundance of time, patience, purpose, and courage. But you might be busy and overloaded. Or you might not be sure where to start, or why. On top of that, you might be worried about not doing it right. And that's why we built this course.

Pricing

Instant and lifetime access to Pragmatic Wardley Mapping, including the current course and all future iterations and materials. This is the eighth complete re-envisioning of the course since the first release in 2018 — you'll automatically receive all future updates for free.

Many employers will reimburse this as professional development. Ask us and we'll help you make the case.

For teams

Bring Wardley Mapping to your organization.

Take Pragmatic Wardley Mapping together as a team. Stir things up, start having better decision-making conversations, and get clear on the things that matter. Bulk pricing available — contact us and we'll set you up.

The guarantee still applies. Complete the course as a group within 30 days, reflect on what you've learned, and decide if it was worth at least 100x what you paid. If the answer is no, we'll return your money.