Lessons from 100+ DevTool founders
DevTools successes, failures and stories in a free weekly email and podcast.
Grok DevTools marketing. One email at a time.
One email a week with specific things you can use to grow your DevTool.
"Recommend for anyone building a devtools startup." — Marty Pitt, Founder of Orbital





“Scaling DevTools, especially the DevRel and marketing episodes, helped me 3x our revenue this year.”

Sahand Seifi
Co-Founder of NotificationAPI
“The episode with Supabase founder Ant Wilson changed the way I think about marketing at Joyfill.”

John Pagley
Co-Founder of Joyfill
“I've loved peeking behind the homepage of companies I admire. I'm listening for inspiration, education, and for a sense of community.”

Marty Pitt
Founder of Orbital
Latest Episodes
All episodes →James Arthur from ElectricSQL: agents are data, not compute
Siddhartha Borah from Bracket: teaching agents work that was never written down
CL Kao from Recce: AI data review agents and the future of data correctness
Ian Coe from Tonic.ai: synthetic data, AI training, and enterprise fine-tuning
Stephen Barrett from Milestone: measuring AI coding tools without fooling yourself
Kim Maida on the DevRel Flywheel, AI, and Measuring What Matters
Grok DevTools marketing. One email at a time.
One email a week with specific things you can use to grow your DevTool.