Hello, I'm Sebastiaan de With. I'm a Dutch human interface designer on Apple's design team.

• Co-founded Lux Optics, where I created award-winning camera and creativity apps for iPhone and iPad like Halide, Kino, Spectre, and Orion.
• Ran a small design and photography studio, with a focus on motorcycles, technology, and typography.
• Led design at Doubletwist, a media and apps startup.
• Worked for Apple on Internet Services, doing design on apps like Find my iPhone, Find my Friends, MobileMe web, and more.
• Did design work for various companies like Sony, Mozilla, Oracle, frog design, Publicis, HP, T-Mobile, Intel, and EA.
• Studied design at Academie Minerva in Groningen, the Netherlands.

• I take a lot of photos. You can see some of them here.
• I previously wrote iPhone camera reviews. Here are my reviews for iPhone 17 Pro, iPhone 16 Pro, iPhone 15 Pro, iPhone 14 Pro, iPhone 13 Pro, iPhone 12 Pro, iPhone 11 Pro, and iPhone XS.
• I have given several talks on design and indie app life at conferences like iOSKonf Macedonia, try!Swift Tokyo, AppDevCon Amsterdam, Möbius iOS Conference Moscow, Pragma Conference Verona, Cingleton Montreal, and many others.
• I rode my motorcycle to Alaska (ridenorth.net) and attempted to ride it to Patagonia (rideearth.net).
• I have written on a few personal blogs. Some can be found at dewith.com, others at blog.cocoia.com.
• I greatly enjoy riding motorcycles, nature, hiking, history, nice things, reading, cooking, and the humanities.

I post morsels on

and infrequently on other places, too. You can send me an email here.