Build candles that actually sell
How materials, scent design, branding, and presentation work together to create candles people remember, and rebuy.
A clear, practical look at how materials, scent design, branding, pricing, packaging, and business decisions connect. Written by someone who built a candle brand from scratch and learned the expensive lessons so you don't have to.
"Somewhere between batch twelve and fifteen, the candle finally meets the idea."
Your full $27 comes off Wick Garage enrollment when doors open.
Read it now. The book becomes free the day you join.
Secure checkout through Lemon Squeezy · All sales final on digital products · Not ready? Join the waitlist
How materials, scent design, branding, and presentation work together to create candles people remember, and rebuy.
The true cost of wax, fragrance, vessels, packaging, and your labor, so you can price confidently instead of copying competitors.
From naming fragrances to packaging and visual identity: how thoughtful branding turns candles into products.
A framework connecting testing, production, marketing, and positioning into a sustainable candle brand.
I didn't set out to write a candle guide. I set out to build a candle business. When my design work slowed down during COVID, a friend nudged me toward a long-standing interest in fragrance. No roadmap, no formal course. Just testing, failing, adjusting, and pouring again until the pieces clicked.
Six Figure Wick isn't a promise of quick results or a glossy startup fantasy. It's a clear, practical look at how craft, materials, branding, pricing, packaging, scent strategy, and business decisions all connect, written by someone who learned a lot of the lessons the expensive way.
"You don't need a formal education to build something beautiful and meaningful."
Sign up and receive our free candle pricing cheat sheet, plus one useful note from the studio each week. Unsubscribe anytime.