Smart Brides | Wedding Dresses & Bridalwear Portlaoise Ireland

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What We Offer

Bridal Heaven

Designer Collection

Seven Heaven Sample SALE

Belles & Bows

Find the Wedding Dress That Feels Like You

At Smart Brides, we offer a relaxed, personalised bridal experience in our award‑winning Portlaoise boutique, helping brides of all shapes and styles feel confident, supported, and truly special.

We are an award winning bridal boutique located in Portlaoise

From the moment you arrive, your appointment is relaxed, supportive, and entirely about you. You’ll enjoy a private consultation with an experienced bridal stylist who listens, understands your vision, and helps you explore styles that truly suit you. There’s no pressure, no rush, just expert guidance, honest advice, and a warm welcome.

What our Brides have to Say!

"Thank you so much for all the fun and the most memorable

moments in choosing my beautiful gown. You all went above

and beyond. I can't recommend you enough."
- Geraldine Moran, April 2026

"We had an amazing day and my Dress was beautiful. Thank you!"
- Mrs Johanna Keogh Rourke, March 2026

"Thank you for all your help with finding my dream dress. I felt
so comfortable in it all day. People even commented that the dress
was made for me!"
- Rachel Molloy, February 2026

"Hi girls, thanks so much for everything ! we had a ball, everyone was
crazy about the dress they said it was so unique x"
- Melissa Donagher, January 2026

"Thank you again for all your help and guidance with picking the

dress! You made it such a lovely easy experience for me and I'll never

forget it as I was very nervous and self conscious."
- Mary Needham, December 2025

"Zara was excellent the day I went for my appointment and was so
helpful and honest when I was searching for my dream dress. I can't
thank her enough! I felt so comfortable in my dress it made the day
so stress free and enjoyable! You are amazing at what you do ladies."
- Lorraine, December 2025

"Just a message to say thank you for my wonderful dress and veil.
We had an amazing day and I got so many compliments. I couldn't
recommend you all enough. Warmest regards"
- Katie, November 2025

"We had the best day and I was so comfortable in my gown.
Ye have been a pleasure to deal with from start to finish."
- Aoife O'Malley, October 2025

"We had the best day and I was so comfortable in my gown.
Ye have been a pleasure to deal with from start to finish."
- Aoife O'Malley, October 2025

"Heartfelt thanks to you all. I would wholeheartly recommend you to
any pending bride to be. Much love"
- Imelda Delaney, September 2025

"I just want to send a quick message to thank you all so much for my
beautiful dress.. I felt absolutely gorgeous from the moment Marie
picked it for me. I was so grateful for all your help throughout the
whole experience."
- Fiona, September 2025

"We had the most magical wedding day. Thanks for helping me
choose my gorgeous dress. Kind regards."
- Denise, August 2025

"Just a quick note to say thank you all, especially to Zara for helping
me find my dress. I had no idea what I wanted coming into the shop,
and to walk out with the dress that same day. I was absolutely over
the moon and so grateful for all your help and support."
- Ciara, August 2025

"Again thank you so much I had a wonderful day and loved my dress.
Kind regards"
- Colette Cocoman, August 2025

"I loved my dress! I ended up swapping out the little bow at the back
for a bigger one which my dressmaker made. Thanks again for
everything! 💕."
- Sonya, August 2025

"Thank you so much for being a part of my wedding celebration and
a part of one of the most special moments in my life. I loved my dress
the first day I put her on and loved it even more on my wedding day."
- Caoimhe Carrigan, July 2025

"Thank you so much for all your help in finding my dream dress, you
all were a pleasure to deal with from start to finish and I will highly
recommend Smart Brides to everyone!"
- Shauna, June 2025

"Thank you so so much for all your help, I absolutely loved my dress.
Here is a little sneak peek into our day."
- Fiona, June 2025

"Thank you so much for all your help in finding my perfect dress!
From the minute I walked into the shop, all of the staff were so
helpful and made it such a lovely and special experience. I loved
every minute of wearing my dress and I wish I could wear it again!"
- Siobhan , May 2025

"Thank you all so much for all of your help in finding the dress! I was
so nervous to go dress shopping but Smart Brides was my first visit
and I found my dream dress instantly! I was put at such ease and
along with my mam and sister had an amazing experience and really
felt like a princess!"
- Laura Gill - April, 2025

"Hi girls, thanks so much for helping me choose my wedding dress.
The dress is a little different to what I bought with the addition of the
sleeves but I absolutely loved it on the day and got endless
compliments."
- Fiona - April, 2025

"Thanks so much to all at Smart Brides for your amazing help and
for helping me pick my dream dress. You lovely ladies 🥰"
- Tanya - April, 2025

" Thank you so much for my stunning dress and for making my day. I
said yes to the dress - so special"
- Kayleigh - March, 2025

" Thank you again for such an amazing and special experience. I’ll
never forget it and it was the perfect dress in every way"
- Gem - March, 2025

"Thank you so much for helping me choose my dream dress. You’re
a credit to yourself ✨"
- Yvette - February, 2025

"My day was amazing thank you so much for the beautiful dress !"
- Leighanne Dempsey - January, 2025

"Thank you so much again. My dress was everything I wanted

and more!"
- Edel Roche , January 2025

"I picked a dress off the Smart bride’s website. I had such a lovely

experience in your shop and the designer even made alterations to

my dress to make it just like I dreamed of. I will recommend your shop

to future brides. Thanks so much!"
- Niamh Carroll - December, 2024

"Hello! I got married 31 August 2024. It was amazing day and I’m so

delighted I got my dress with ye ."
- Katie Dolan - November, 2024

"I loved my dress so thank you it couldn’t have been more perfect.

Kind regards."
- Mary - October, 2024

"I would like to thank everyone in Smart Brides for the amazing

experience when picking out and collecting my dress. The dress was

absolutely perfect on the day! Thanks for everything!"
- Louise King - October, 2024

"Just a quick email to say thank you for you help with finding the

perfect dress. It was everything I wanted and more. Also my mom

went back into you just before my wedding to pick me out a veil and

she said the lady that helped her was just a beautiful person."
- Shannon Kingston - October, 2024

"I absolutely loved my dress and still getting so many compliments

on it! Thanks so much for everything!"
- Denise - September, 2024

“I just wanted to share some photos of the beautiful dress :) Thank
you so much for all your help - I absolutely loved it!"
- Ciara, August, 2024

Our Blog: Real Brides, Real Stories & Bridal Advice

22nd July 2026

How Does the Appointment Process Work at Smart Brides?

Finding your wedding dress should be one of the most exciting moments of your wedding journey, and at Smart Brides, our appointment process is designed to […]

7th July 2026

Sustainable Wedding Dresses in Europe: A Growing Trend for Modern Brides

More brides than ever are considering sustainability when planning their wedding.