Chris (@AdventureMtn) / X

Chris

8,185 posts

Chris

@AdventureMtn

Video game marketing consultant at howtomarketagame.com.

Arizona

Joined February 2011

Pinned
Chris
@AdventureMtn
Oct 12, 2023
Every day of Steam Next Fest I am playing demos and trying to reverse engineer the marketing and design behind the game. I am answering questions, hearing from developers. It is fun. at 9AM PST I am streaming @BreakfastStudi1 's Outpath
Chris
@AdventureMtn
Dec 18, 2022
What if you discovered that someone is making a game that is almost exactly the same as yours? Same hook, similar art style, same genre. Every indie game developer's biggest fear. But, I want to show you that it is actually a good thing. Other indies are not your competition 🧵🧵
Chris
@AdventureMtn
May 5, 2023
Valve just rolled out a new and improved search. Here are some cool things I found about it 🧵
Chris
@AdventureMtn
Jan 26, 2022
Your game's first 10 reviews are the most important. Look at this: it's what happens to your game’s visibility after 10 reviews. They don’t even need to be 100% positive, just from people who have purchased it (free keys don’t count.) Here is why & what you can do about it 👇👇
Chris
@AdventureMtn
Oct 26, 2022
Dome Keeper is a game that grossed $1 mil within the first week of its launch. It seems impossible and unattainable. I interviewed the developers @Bippinbits and @GarnettLee from Raw Fury about how they pulled it off. Here are 7 actions they took that helped them get here.
Chris
@AdventureMtn
Aug 12, 2021
Do you ever fancy ditching your long-in-development game and just rapidly release lots of smaller games on Steam? It is called a "rapid release" strategy and it won't work. here is why ... 1/16 🧵🧵🧵🧵👇👇👇
Chris
@AdventureMtn
Dec 18, 2022
Replying to @AdventureMtn
Indies are not competing against each other. Steam shoppers see two games that are very similar as a good thing. It is like getting a second season of a show they really like. It is like a second scoop of their favorite ice cream. It is DLC. It is bonus levels.
Chris
@AdventureMtn
Jan 23, 2023
12,000+ indie games were released on Steam in 2022. If you prove that your game is hot, the algo starts putting you in prime spots like the Discovery Queue and More Like This. So how many games get this treatment every year? 550ish and it isnt growing. Let me explain 🧵
Chris
@AdventureMtn
Jan 28, 2023
This week I presented my research about the trends on the Steam marketplace and the finding that surprised me the most was that I realized every game developer at some time in their career should make a horror game. Here is why ⬇️⬇️💀☠️
Chris
@AdventureMtn
Feb 2, 2023
Should you translate your steam page? I got 7-day wishlist data from over 100 developers. Here is the difference. Blue bars are games that have at least 2 languages. Red bars are English only steam pages.
Chris
@AdventureMtn
Dec 18, 2022
Replying to @AdventureMtn
But the developers of both games became friends. And they actually co-marketed and bundled their games together:
Chris
@AdventureMtn
May 12, 2023
Everyone ready for that new Legend of Zelda game? I bet your PR team told you today would be a bad day to launch a game or do a big announcement. Hot take: it doesn't matter if you launch the same day as a AAA game. Here is why 🧵
Chris
@AdventureMtn
May 5, 2023
Replying to @AdventureMtn
First, your studio name can now show up in search results. This is awesome! HOWEVER, you must setup your creator homepage for it to show up. So many studios forget to do this and it makes me cry. DO IT RIGHT NOW. Here are instructions on how: partner.steamgames.com/doc/store/crea…
Chris
@AdventureMtn
Dec 18, 2022
Replying to @AdventureMtn
So if you find out someone is releasing a game just like yours, introduce yourself, cross promote them, bundle together, you will be combining your audiences, not negating them.