Pe:p Laja (@peeplaja) / X

Pe:p Laja

29.7K posts

Pe:p Laja

@peeplaja

I know what your target customers (ICPs) think of you. CEO @wynter_com. Founder @cxldotcom @speero_agency. Host of How to Win podcast.

Austin, TX

peeplaja.com

Born June 24

Joined January 2009

Pe:p Laja
@peeplaja
Feb 19, 2024
Company goes from $10M to $100M in 5 years. All 130 marketers who worked there during those years: "I took the revenue from $10M to $100M."
Pe:p Laja
@peeplaja
Dec 11, 2020
Tell a marketing horror story in 6 words.
Pe:p Laja
@peeplaja
Sep 21, 2020
Sums up a lot of the marketing space.
Pe:p Laja
@peeplaja
Oct 15, 2019
Happens regularly: "Can I get your stuff for free?" "No" "You just lost a customer man!"
Pe:p Laja
@peeplaja
Oct 3, 2022
When every department chimes in on what should go on the home page.
Pe:p Laja
@peeplaja
Dec 7, 2018
Lots of people think they want a leadership role. But mostly they want the title, not the job. You need both strategic and operational excellence. Vision and responsibility. Most just want to be important - without the hassles that come with leadership roles.
Pe:p Laja
@peeplaja
Mar 6, 2020
If you spend just 4 extra hours a week on learning while others binge 4 hours of Netflix, you'll run circles around them in a year. Over 5 years that creates more than a 1000 hr difference. That's massive. That's radically changing your career trajectory right there.
Pe:p Laja
@peeplaja
Dec 11, 2020
Replying to @peeplaja
Black Friday email had no link.
Pe:p Laja
@peeplaja
Mar 6, 2021
People early in their marketing career get super excited about new shiny tools, design trends, cool stuff. Senior marketing people put the breaks on because they too were young once, and saw first-hand it didn't do shit. Tools are just tools, and silver bullets don't exist.
Pe:p Laja
@peeplaja
Mar 24, 2021
When you're competing in a saturated category (most of us are), you need to take a fundamentally differentiated position in the market. You need a narrative to compete on. Here are the most common types of stories/narratives:
Pe:p Laja
@peeplaja
Sep 20, 2019
On most websites it's the copy that has the biggest influence on conversions. Yet so few companies actively work on optimizing their copy.
Pe:p Laja
@peeplaja
Apr 7, 2021
So much of "building in public" is just an excuse to talk about yourself. Me me me. Look at me. Here's my revenue this month which is up again. Everything is amazing. Look at me. What about the customers? The value you added? What about the mistakes?
Pe:p Laja
@peeplaja
Dec 11, 2020
Replying to @peeplaja
Neil Patel copied our article again.
Pe:p Laja
@peeplaja
Feb 4, 2021
If you're in your 20s and worried about your career, don't. Most great people I know really took off in their 30s. Your twenties are for laying a solid foundation. Learn, take risks, be proactive.